Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
New GSC Search Analytics report: position mixes web and image
-
Dear all,
I am auditing a site in Google Seach Console (GSC, formerly Google Webmaster Tools) and find the Position data in the new Search Analytics report very, very improbable.
I suspect that even if you filter by "SearchType = web", the Position data does count the ranking of images in the Image search widget as a search position.
Has anybody observed this as well?
Here is the case: the site targets a quite broad search query in the bath room domain. I have made a number of searches with private browser sessions, different browsers, alternative IP address via a VPN, etc, and the look of the search result in the relevant geographical market is consistently the following.
- Three Adwords ads
- #1 organic result
- Images universal results widget
- #2-10 organic results
The site’s first page ranks consistently around #15 of the organic results, hence on the second SERP. But it also consistently has an image in the Images universal results widget (usually #2 or #3).
This is consistent with the data I have in Moz Analytics.
Yet, the GSC Search Analytics report shows 2.2 as average position with the default SearchType=Web setting.
I have done the search over and over, and never has a PAGE of the site ranked that high.
Is there any public information how exactly the position is calculated? I mean, something more precise than the very general information on https://support.google.com/webmasters/answer/6155685?hl=en
Is there any way to get the correct position/ranking?
Thanks for sharing your experience!
-
Thanks for your observations!
That'd be a really biggy, wouldn't it, if the Position data was really biased by Image boxes?
Did you find any statement by Google on this topic?
Schöne Grüße nach Berlin
Frank
-
When I compare image and web, I can see that image searchers aren't counted as web searchers.
When I check positions, I can see that some search querries of one of my sites are at positions 1.1 to 1.9 based on web and 3.1 to 45.4 based on image search. Thats working - as long as it is picture search vs. web search. And as long as the search querry has no image-box.Now your question - I checked another side wich has a lot of rankings in image boxes in web search. And I think you are right:
- Search Console is telling me I am on the web at postion 1.1
- When I Google it, my picture is the first one in a picture box at the top of the Results.
- Than there is a website (wich is not mine)
- And finally I am on Positon 2 (Picture Box, other Website, my Website)
- the same with a lot of querries. Google is here counting my image result (first result) in a picture box @ web search.
Tried to find some clients - found one. A search result he simply couldn't have with his website. But he had - it was a picture somewhere in the middle of the SERPs. I also saw that google seems to count each image as one result.
So finally you are right. If you have a Picture somewhere in an Image Box (wich is displayed in a Web Search) is a Web Search Position in Google Search Console.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz reports way fewer backlinks than google search?
My site is only 11 months old but has steadily (if not slowly) been gaining backlinks. My question, is why Moz shows me at 303 backlinks and Google search console is showing at 1,237? I am more than a little suspicious that this could highlight the reason Moz shows such an unfavorable DA ranking for our site at a DA12. Other competitors that rank for similar keywords to mine are DA 42, DA 65, DA 73, etc. If the largest ranking factor is links, and they have mine reported incorrectly - is this the issue with DA as it relates to sites like mine? Any answer from someone who has experienced similar, or has a definitive answer is more than welcome to chime in! Thanks, Kevin
Reporting & Analytics | | kvncrll0 -
Google Search Console (new GWT) - Does a language specific sub folder need its own GSC profile
HI I've got a clients site set which targets 3 language/countries: English via the main site on the domain.com Turkish via a Turkish language site on a subfolder domain.com/tr/ And German via domain.de The devs have set up .com and .de in GSC and is reporting data in both However there's no data in the domain/com/tr GSC profile ! Is that because its on a subfolder so data pertaining to it is being reported in the main domain.com GSC account ? Or does something more need to be done to set up the Turkish subfolder in GSC ? If so what ? All Best Dan
Reporting & Analytics | | Dan-Lawrence0 -
Google Analytics - Average Position
Hi Just trying to get some clarity on Google Analytics Average Positions in "Aquistions/Search Engine Optimisation". For a very competitive keyword Google Analytics is saying i am on average position of 6. Is this Page 6? I am assuming position six would be 1.6?
Reporting & Analytics | | Cocoonfxmedia0 -
Google Analytics Organic Search Keywords Suddenly Displaying FulL Urls
In my Google Analytics, the top keywords for Organic Search are suddenyl displaying full URLs. For example, now the third and fourth keywords are http://www.domain.com/highly-specific-URL. These have all started recently around the same day, July 12th. I've checked back, and we've made no internal changes to the site around that time that could affect this. Any thoughts on this? Thanks! P.S. It might be related to rich snippets, but I cannot tell at this point.
Reporting & Analytics | | 10SL0 -
Why are plus signs (+) suddenly showing up in Google Analytics organic search keywords reports?
Since June 13, 2013, the number of organic search queries containing a plus sign (+) has gone up over 1,000% compared to the previous period on my site in Google Analytics. These plus signs appear to be taking the place of spaces in these search queries (i.e. "word1+word2+word3"). This appears to be almost (or completely) Google organic traffic, not other search engines. Since I highly doubt searcher behavior would change so suddenly, I'm trying to figure out why Google is replacing spaces with plus signs. Is anyone else seeing this? Any ideas?
Reporting & Analytics | | RCF0 -
How to identify rising keywords in analytics?
Hi Guys I just spotted in the Google Analytics > Traffic Sources > Search Engine Optimisation > Queries section a keyword that on the 27th Feb went from generating 35 impressions per day to 2000 impressions per day. This was down to people searching for a newly launched product. Does anyone know how I can identify any increases like this easily? I only came across this by accident, and I am 1 month behind the times. It would have been ideal to pick this up closer to the time so I could capitalise and write some great content on the topic. Thanks Paul
Reporting & Analytics | | TheUniqueSEO0 -
Should you get a new Google Analytics account if your site has a new domain after a site redesign/new development?
We recently developed a new site for a client and they have opted to move forward with a domain change. Should we create a new Google Analytics account for the new site?
Reporting & Analytics | | TheOceanAgency0