Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Any solution to low search traffic on weekend
-
Hi. all, https://www.babyment.com is content website.
our search traffic always shows a dip on weekend (friday to sunday), anyone has idea why it is like this? and is there a solution to this? or this is a just normal?
Thank you.
-
I refer to organic traffic from google. It is like dropping about 50 percents
-
Thanks. yes it drops also during the holiday.
-
Hey,
Interesting question!
What channel of search traffic is dipping and by what percentage?
I would filter the traffic by channel to see what exactly is dipping. For example, if your paid search channel is dipping in traffic over the weekend it could be that your budget isn't quite high enough and your ads are not appearing as high as they may be during the week.
What other factors could be driving brand awareness? For example, are you posting updates across social networks during the week, but not on the weekend?
This could be impacting who organically searches for your brand after they've seen a tweet or a Facebook status.
I would also check percentage that's dropping over the weekend, if it's consistent over the past 3 months, then it could be normal behavior and I wouldn't worry.
Hope this helps!
-
This is generally normal for most industries, less people are on computers on the weekends so you see a decrease in not just search, but overall traffic. The same thing occurs any time you have a holiday during the week (Thanksgiving, Christmas).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
50% Drop in ALL Traffic Post June Update
We've had 50% drop in Google and Direct traffic post June Google update. Why would direct suddenly plummet as well? Could it be something with Google tag manager or our new cookie policy and cookie management system? Any help would be greatly appreciated as I am a disabled person and trying to figure out what is going on with our site
Reporting & Analytics | | inhouseninja0 -
Direct Traffic from Ashburn, VA
We've seen a huge spike in traffic form Ashburn, VA every Monday. It's wrecking our analytics. I don't want to create a filter based on location because we should receive legitimate traffic from that location. I see there are a few other identifiers that make me think I could add a filter for just those items (iOS 5, Safari). Does anyone have a current best-practice for this type of problem? Tx!
Reporting & Analytics | | fishlizzer2 -
In Google Search Console: Total Clicks differ from the sum clicks on search queries
Hi.This may be a google technical question, but I've searched a lot and I couldn't find any certain information about that.The problem appears when you look at two stats in Search Console ( WebMasters Tools, some months ago), particulary in the Search Analysis.1- Total clicks2- Sum of clicks at every search query.I attached an image to make me clear.8IZsxs6.png
Reporting & Analytics | | NachoRetta2 -
Google Search Console (new GWT) - Does a language specific sub folder need its own GSC profile
HI I've got a clients site set which targets 3 language/countries: English via the main site on the domain.com Turkish via a Turkish language site on a subfolder domain.com/tr/ And German via domain.de The devs have set up .com and .de in GSC and is reporting data in both However there's no data in the domain/com/tr GSC profile ! Is that because its on a subfolder so data pertaining to it is being reported in the main domain.com GSC account ? Or does something more need to be done to set up the Turkish subfolder in GSC ? If so what ? All Best Dan
Reporting & Analytics | | Dan-Lawrence0 -
Direct traffic spam on Google Analytics: how can you identify and filter it?
One of my smaller clients noticed a huge jump in direct traffic visits last month. The bounce rate was around 97% so I'm pretty certain that most of the traffic was illegitimate. I know how to filter out spam referrals and organic keywords in Google Analytics. However I'm not sure what to do about direct traffic spam. Are there recommendations for filtering this out? Can I identify spam IP addresses?
Reporting & Analytics | | RosemaryB0 -
Referral Traffic from Google
Hello, I have a question about my company's new website. I've worked in SEO and studied Google Analytics results for a few years now but have never really come across something like this. I started in this position in January of this year and when I started breaking down the traffic sources in Google Analytics, I noticed most of the traffic was coming from Google.com as a referral source. I had never seen Google.com as a referral source before so I looked into options for what it could be. It was not a paid ad and our organic traffic was coming through in Analytics, Before I could get any further, our new website was launched (we switched CRM's to WordPress) and the referral traffic from google went from 2,966 in January of 2015 to 22 in February 2015. for more comparison, in February of 2014, the referral traffic from Google was 2,496. I expected a drop when we switched CRM's but we correctly re-directed all pages and created a new sitemap and our organic traffic is up since the switch (not enough to cover drop in referral). I thought at first this had to do with our Google sellers account being de-activated when we made the switch, but I quickly fixed this over a month ago and no change. I'm wondering if anyone has ever seen Google.com come through as a referral source in Google Analytics and if they we're able to figure out what it actually was. This would be a great help! Thank you, Alex
Reporting & Analytics | | RASEO1 -
Adwords start Organic traffic SIGNIFICANTLY drops
I hope someone can give me some insight here, or at least point me in the right direction. As of September 1 we are running Adwords. We are seeing an alarming drop in our organic traffic since then. It's almost like Adwords is cannibalizing organic. August/September Paid 116/847 Organic 648/178 We've looked at why the Organic could have dropped (penalties, site function issues, etc.) and have found nothing unusual. Can someone give me a reason why this might be happening, Why such a dramatic decrease just as adwords is started. Thanks!
Reporting & Analytics | | Britewave0 -
Referral Traffic vs. Campaign Traffic in Google Analytics
I have two sites: a blog and an ecommerce site. The blog funnels people to the ecommerce site. In Analytics I'm seeing declines in referral traffic from the blog to the ecommerce site. During the same time I'm seeing an increase in campaign traffic to the ecommerce site, with most campaign traffic coming from the blog. I believe the increase in campaign traffic is largely a result of simply having installed more tracking links. This leads me to believe that the declines I'm seeing in referral traffic is simply a result of the increase in campaign traffic. In other words, what was once counted and reported as being referral traffic is now being counted and reported as campaign traffic. So my question is this: In Google Analytics is campaign traffic ALSO reported as referral traffic, or is campaign traffic reported separately and not duplicated in referral traffic reports? I'll provide a concrete example to make this more clear in case it isn't: Say site X sends 1000 visits each month to site Y. Say 50 of those visits come from a single link on X. If that link is changed so that campaign Z data info added (via the Google URL Builder), would you expect to then see 950 referral visits each month from site X to site Y plus 50 campaign visits to site Y via new campaign Z, or would you continue to see 1000 referral visits plus the new 50 campaign visits? Many thanks in advance to anyone that can shed some light on this.
Reporting & Analytics | | aaronprimal0