Organic impression limit. Has anyone seen this before or could give some insight?

[onlinegusto]

Hey,

I've been trying to grow my sites organic traffic but its like I've hit an organic cap on impressions.

The site is about 4 months old and this period that I hit its limit I did not do any social shares or upload any new content. But is this normal?

The site did get a Facebook like on the 26th of August.

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[onlinegusto]

Yes I was at the Acquisition >> organic search search dashboard first. 85% of the keywords are (not provided) and the bounce rate on those (not provided) keywords is 26%..

At the moment im trying to bring my CTR up with experimenting with my meta-data. To do that I though I would need to go to Aquisiton > Search Engine Optimization > landing pages. (i dont have a keyword ranking lower than 20). My CTR is 2 - 11% but I really want to get those up.

But when I was doing this I saw that my impressions flatlined and thought that was weird and I wondered why that could have happened. Hence why I'm here. :)Thanks for your insights though, they have been valuable.

At the moment I'm assesing the Acqusition > Search Engine Optimization > landing pages

[DmitriiK]

What do you mean impressions are not the best way to determine how my organic search channel is going? Where else can I measure organic search?

Organic search TRAFFIC! Go to Google Analytics -> Acqusition -> All Traffic -> Channels, Click on Organic Search. At the same time look at bounce rate.

It doesn't matter how many people look at your website in SERPs, if they don't actually go to it.

I'm not sure why it flatlined. Maybe it's just a coincidence.

If on a new site Google almost caps the impressions and measures your CTR and other metrics to assess the relativity of the site?

Uhm. Not the most understandable question, that's for sure. Are you asking if Google uses impressions and CTRs for rankings? If so, then I'd say it's the opposite - rankings are affecting the number of impressions and CTR.

[onlinegusto]

Hey Dmitrii,

What do you mean impressions are not the best way to determine how my organic search channel is going? Where else can I measure organic search?

I'm more just curious why it has flatlined? The site in question is a tester site where I have built many grey links to measure the effects.

Sorry I should have been more clear. The spike was from when I was uploading content to FB and got one like on the day of the spike and days before then.

I have seen a massive correlation towards Fbook likes and organic impressions and positions on the day in the past but what I really would like to know is;
If on a new site Google almost caps the impressions and measures your CTR and other metrics to assess the relativity of the site?

[DmitriiK]

Hello, my friend.

First of all, the impressions count is far not the best way to determine how your organic search channel is doing. Just look at the traffic from that channel.
Second, I've never heard of cap on impressions, especially that low of a cap. I'd consider it as a possibility if you had several hundred thousand of impressions, but below 500.. Also at the same time on your own graph there was a spike, which was above that "cap".

So, again, I'd look at traffic, rather than impressions. Especially impressions alone.