Website Traffic Drop After Switch

[ScottOlson]

Hey guys, two weeks ago we switched over to the new website, however we've experienced about a 20% drop in Google Organic traffic and it does not appear we are getting indexed correctly by Google. On search results it's not using the meta description and the links still point to the old pages.

1. Robots is fine

2. We are using the same IP address

3. Re-directs are in for the pages in question.

4. Sitemap was submitted to Google in Webmaster tools

What else do we need to do?

[ScottOlson]

Hey guys, big thanks for everyone chiming in here. We did do the fetch as Google and don't have any rel canonical and we didn't move to any other domain (even kept the same IP)  We've dipped down -8% in Google, which is very expected with such a large switchover but the 25-% drop in direct traffic is what has been hard to figure out. At first I thought it might search traffic masquerading as direct (as several articles have noted) but that is only down -8%. It might be technical of nature, perhaps the analytics code isn't firing correctly somewhere. I was just curious what you all had experienced with a major re-launch... Up until this point the site was last overhauled in 2007.

[MattRoney]

Hi Scott!

Does this help? How are things going?

[anthonydnelson]

Some good advice has already been given. Also, it's not un-normal to experience a traffic dip after migrating a site. It's only been two weeks and I would expect you to begin recovering that as more time goes by, redirects are crawled, etc.

[OlegKorneitchouk]

• Make sure you don't have canonicals to old urls
• Redirects are 301
• Make sure you use the Change of Address tool in GSC

[DmitriiK]

Hi there.

I always do request for recrawling website in GWT (fetch as Google). If your website is not large, you can request recrawl of each page to make sure all of them get enough attention Otherwise, just do recrawl for index page and check "Crawl this URL and its direct links".