Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Local Search - Google Mobile Results (Web&App)
-
Hi, I have a client with multiple locations. One of the locations manager is searching for branded and non-branded keywords on his mobile phone and not able to locate the business (within the parking lot of the location). Our ranking reports via a local search platform and manual checks indicate the location is actually ranking well. and we're seeing progress in GA. Has anyone deal with something like this before?
This is a location that recently opened to the public. The concern is around mobile web and app results.
I'm looking for some guidance around how to approach the situation. I'm sorry I cannot provide more details on the client.
-
Hey There,
How new is the location? How old and how good are the website optimization, citations and reviews? Are all branches being marketed with proper separateness (no shared phone numbers, duplicated content, etc?). Do you have any reason to suspect a filter or penalty on the business of any kind?
This one is going to be very hard to troubleshoot without being able to
-
Look at the actual business
-
Stand in the parking lot with the client and his mobile device
but, the above are some first ideas. These situations can be really tough to diagnose.
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What Service Page Strategy Should We Use to Target City-Specific Local Intent Service Keywords?
Hey guys! We are targeting a number of cities in the Nassau and Suffolk County areas for foundation repair, insulation, and mold remediation keywords, and we were debating on creating city-specific pages for each location and service, or creating one service page for each type of service that contains all of the services and solutions within that service category for each city. Example: City-Specific Pages for Each Service: One page for say foundation repair, one page for foundation crack repair, one page for foundation problems, etc. (for each target city) Service Category Pages for Each City: One page for foundation contractors that lists all services on one page in sections. Which one do you think is better for local SEO and rankings? Both seem to have their advantages and disadvantages to me. Just to throw a couple out there, the category pages may not rank as high as the city pages for each individual service if our competitors have a whole page designed for that service and we only have a part of a page covering the topic. At the same time, they would save labor hours, technical issues would be less, and they would be condensed, and we would have WAY less mess on the backend. I appreciate your expert opinion on this one. The site is www. zavzaseal.com in case you want to check us out.
Local SEO | | everysecond0 -
How Do You Think My Local SEO Multi-location Geotargeting Strategy Will Work?
I have a question. I just got a full-time job at Zavza Seal, an upstanding insulation contractor targeting neighborhoods of Suffolk and Nassau counties in New York. I was hired as an SEO content specialist. (Thanks Rand! You're one of my mentors~!) So, they handed me a spreadsheet of pages for city-specific terms, and they had a system in place for local rankings. But I was taught to do service-specific city pages a certain way. If the search term is for people looking for a service in that town, that's what you give them. However, I was told to proofread them, and as an SEO specialist, I couldn't keep my hands off of them. The pages were skimpy. (Example: h2, paragraph, bullets, short paragraph summary, short paragraph about the city.) What threw me off is that the content, while it was service specific, it was blog topics localized. Those are great (when long enough and optimized to compete in SERPs) but I've never seen them done on service pages. (Example: Why is Mold Remediation Necessary in Baldwin?. Now, this went in two directions in my mind. (and I wanted to do the best for the company, because I'm a wicked brat for teams, AND I get commissions on leads, so that was motivation, too.) 🐷 Anyway, 1. This could be a new approach and worthy of an SEO study on my startup site, where I take on part time clients after work, because I've never seen it done before and it could, if optimized for the target service and city rank high in SERPs AND build thought leadership and authority as a local expert. (Whereas city service pages in standard format would just promote your service. ..) What do you guys think? I just put the topic up for discussion for my team, asked them about it in detail and asked if they wanted to A'/B test a few to see what get's better traction organically. Mr. Fishkin was one of my mentors. I really wish I just had his number for this one LOL.
Local SEO | | ThisTimeWereOn0 -
How to optimize landing pages for local search?
I'm trying to understand how to optimize landing pages to appear in local search. For example, if someone in Chicago searches for "plumber", Yelp has a page "Top 10 Plumbers in Chicago." They are generating these pages for numerous business types and cities. I can't see anything on the page or metadata that indicates a geographic location or business type. What optimizations are they doing to get Google to know that it's a page for a specific city and type of business?
Local SEO | | Tourizee0 -
Unsolved GMB Local SEO question
I am trying to diagnose how one particular competitor is smoking us in local rankings. I came across a text field “Service Details' within Google My Business Services. This allows me to put in a brief description of each service we offer. My thought is that this could be a good place for keywords. That said, the descriptions are not public facing (or to the best of my knowledge) so I am reluctant to do all the work for nothing. I am wondering if anyone has filled these out and if there were any noticeable results. Any insight is appreciated
Local SEO | | jorda0910 -
Local Site stuck on page 2 for years. Can’t penetrate page 1! Help!
Hey there Moz community! This is the first time I've ever asked a question here so please forgive if I slip up on any etiquette. I manage a website for a small Orlando Florida family law and divorce law firm who are targeting search phrases that include those "Orlando divorce attorney" variants. The site is located at https://www.affordablefamilylawyer.com/ If you run a search for "Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1. When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening. We have, however been featured quite often in the three pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results. To add to the confusion we have a practice area page located at https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/ dedicated to divorce and expected that page to rank for these divorce attorney search terms but it will not rank for the search terms and instead our homepage ranks for them every single time regardless of how we swap around the optimization on the page. Never had any manual actions. any help you guys can offer is greatly appreciated and I really appreciate your time!
Local SEO | | Seanthewood1230 -
Google cache is showing the wrong URL with CCTLD's
Hi Folks, At Lightspeed we decided to setup local websites with CCtld's. Momentarily we have issues with the Google cache. I'm not sure what's going wrong. For example if I check the Google cache of www.lightspeedhq.be in the Belgium Google it refers to www.lightspeedhq.nl. See link: https://webcache.googleusercontent.com/search?q=cache:fm0XIZ8sEe8J:https://www.lightspeedhq.be/+&cd=2&hl=nl&ct=clnk&gl=be We have the same problem for our www.lightspeedhq.co.uk website, which is referring to www.lightspeedhq.com: https://webcache.googleusercontent.com/search?q=cache:OXdAIIFa7AYJ:https://www.lightspeedhq.co.uk/+&cd=1&hl=en&ct=clnk&gl=uk Does Google sees it as duplicate content? Or don't we have to use 'Alternative Hreflang'? A week ago we changed our canonical links which were actually randomly referring from .be > .nl and .co.uk to .com. What can we do now to make sure all is properly indexed? Best, Ruud
Local SEO | | Ruudst0 -
Benefits of Several Backlinks from same Web 2.0?
If I get several backlinks from same web 2.0 (wordpress, tumblr or so on) will it be beneficial as 1 ? or each backlink will equal? if you say, "will count as 1 cause from same domain" then why don't google give you credit for getting link from 96 DA site? (wordpress)
Local SEO | | Jubaer961 -
I am ranking for local broad terms, but I am not ranking when geo-modifier is included.
I have noticed that my rankings for broad terms have dramatically improved in the area I service. But, when I put the broad term in my search query with a geo-modifier I notice I am still not ranking even though my domain authority and page authority is higher than the competitor who is ranking. Why might this be? I am not penalized, or have a manual action. I am also featured in more hyperlocal niche directories.
Local SEO | | Ideas-Money-Art0