How are Server side redirects perceived compared to direct links (on a Directory site)
-
Hi,
Im creating some listings for a client on a relevant b2b directory (a good quality directory)
I asked if the links are 'followed' or no 'followed' and they said they are 'server side redirects' so no direct links.
Does anyone know how these are likely to be perceived by Google ?
All BEst
Dan
-
Hi Dirk
I sure did and thank you both for your help
All Best
Dan
-
Hi Dan,
You already got an excellent reply to this question from Andy
Dirk
-
No worries Dan
-Andy
-
Great thanks for confirming that Andy !
Many Thanks
Dan
-
For this type of link, yes, that can be a little risky as it's a full page redirect (probably seen as a 301) rather than a textual link.
If it does turn out to be nofollowed (I would need to see the link to confirm) then it's a little different as link juice doesn't flow and that then satisfies Google, but I would err on the side of caution. Unless there is a good reason to pay for a premium link (more traffic, etc), then I wouldn't really bother.
-Andy
-
Cool thanks for confirming that Andy!
They also offer a premium listing so i presume those ones may be perceived as paid links and potentially be risky if done the same way ?
All Best
Dan
-
Thanks Dirk
If so then that should be fine for an unpaid listing but they also offer a premium listing so i presume those ones may be perceived as paid links and potentially be risky ?
All BEst
Dan
-
Dirk is correct - these are seen as a 'followed' link.
I have read conflicting reports on how these are viewed from an SEO perspective, but I think that the general feeling is "don't worry" as it is a one off, it's a niche directory and is just going to form a part of your overall link profile. If every link was the same from the same type of site and followed the same format, then Google might see something unnatural.
Don't sweat it
-Andy
-
If I understand it well it will be something like directory.com/listing.htm links to directory.com/companypage which is then redirected to www.company.com (so users actually never see directory.com/companypage).
I guess this type of link will be considered as a "follow" type link as server side redirects pass link juice to the destination (unless they block directory.com/companypage for indexing with their robots.txt and/or they put a nofollow on all the links to directory.com/companypage)
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving from no follow to follow links on our eCommerce site
Hi everyone, I recently taken on an SEO eCommerce account and found that all the footer links have a no follow attribute. I've requested that the no follow tags be removed as the pages are quite valuable (about us, finance, recycling, help centre etc). I've been asked what the risks are and all I can think of is a slightly increased number of pages for Google to Crawl. Are there any other risks you can think of? Does anyone have experience around making this type of change? For benefits, I believe that it will make our content look more trustworthy to Google and help with traffic through to those pages in the SERPs. Any other pros you can think of will be a great help.
Technical SEO | | RebekahVP0 -
Page Indexing increase when I request Google Site Link demote
Hi there, Has anyone seen a page crawling increase in Google Web Master Tools when they have requested a site link demotion? I did this around the 23rd of March, the next day I started to see page crawling rise and rise and report a very visible spike in activity and to this day is still relatively high. From memory I have asked about this in SEOMOZ Q&A a couple of years ago in and was told that page crawl activity is a good thing - ok fine, no argument. However at the nearly in the same period I have noticed that my primary keyword rank for my home page has dropped away to something in the region of 4th page on Google US and since March has stayed there. However the exact same query in Google UK (Using SEOMOZ Rank Checker for this) has remained the same position (around 11th) - it has barely moved. I decided to request an undemote on GWT for this page link and the page crawl started to drop but not to the level before March 23rd. However the rank situation for this keyword term has not changed, the content on our website has not changed but something has come adrift with our US ranks. Using Open Site Explorer not one competitor listed has a higher domain authority than our site, page authority, domain links you name it but they sit there in first page. Sorry the above is a little bit of frustration, this question is not impulsive I have sat for weeks analyzing causes and effects but cannot see why this disparity is happening between the 2 country ranks when it has never happened for this length of time before. Ironically we are still number one in the United States for a keyword phrase which I moved away from over a month ago and do not refer to this phrase at all on our index page!! Bizarre. Granted, site link demotion may have no correlation to the KW ranking impact but looking at activities carried out on the site and timing of the page crawling. This is the only sizable factor I can identify that could be the cause. Oh! and the SEOMOZ 'On-Page Optimization Tool' reports that the home page gets an 'A' for this KW term. I have however this week commented out the canonical tag for the moment in the index page header to see if this has any effect. Why? Because as this was another (if not minor) change I employed to get the site to an 'A' credit with the tool. Any ideas, help appreciated as to what could be causing the rank differences. One final note the North American ranks initially were high, circa 11-12th but then consequently dropped away to 4th page but not the UK rankings, they witnessed no impact. Sorry one final thing, the rank in the US is my statistical outlier, using Google Analytics I have an average rank position of about 3 across all countries where our company appears for this term. Include the US and it pushes the average to 8/9th. Thanks David
Technical SEO | | David-E-Carey0 -
301 redirecting old content from one site to updated content on a different site
I have a client with two websites. Here are some details, sorry I can't be more specific! Their older site -- specific to one product -- has a very high DA and about 75K visits per month, 80% of which comes from search engines. Their newer site -- focused generally on the brand -- is their top priority. The content here is much better. The vast majority of visits are from referrals (mainly social channels and an email newsletter) and direct traffic. Search traffic is relatively low though. I really want to boost search traffic to site #2. And I'd like to piggy back off some of the search traffic from site #1. Here's my question: If a particular article on site #1 (that ranks very well) needs to be updated, what's the risk/reward of updating the content on site #2 instead and 301 redirecting the original post to the newer post on site #2? Part 2: There are dozens of posts on site #1 that can be improved and updated. Is there an extra risk (or diminishing returns) associated with doing this across many posts? Hope this makes sense. Thanks for your help!
Technical SEO | | djreich0 -
I am cleaning up a clients link profile and am coming across a lot of directories (no surprise) My question is if an obvious fre for all generic directory doesn't look to have been hit by any updates is it a wise move recommending tit for removal?
I am cleaning up a clients link profile and am coming across a lot of directories (no surprise) My question is, if an obvious free for all generic directory doesn't look to have been hit by any updates is it a wise move recommending it for removal on the basis that it is a free for all directory and could be hit in teh future?
Technical SEO | | fazza470 -
Will 301 redirecting a site multiple times still preserve the original site value?
Hi, All! If site www.abc.com was already 301 redirected to site www.def.com, and now the site owner wants to redirect www.def.com to www.ghi.com - is there any concern that it's not going to work, and some of the original linkjuice, rank, trust, etc. is going to vanish? Or as long as the 301s are set up right, should you be able to 301 indefinitely? Does anyone have any experience with actually doing this and seeing good/bad/neutral results? Thanks in advance! -Aviva B
Technical SEO | | debi_zyx0 -
Do DoubleClick DART Tags degrade link juice to your site?
My site has a content distribution agreement with Yahoo Finance for the daily articles we publish. It's delivered to them via XML, and while we don't have in-line links within the article, we do have 1. Clickable Logo image 2. Standard language at the end of the article with a link back to our registration page We use DART clicktags (http://ad.....) that redirects to our homepage combined with ?src=YahooFinance&affiliateId=77 query strings that are generated by these clicks to measure registration and sources My question is twofold. 1. Are the doublclick clicktags hurting the valuable linkbacks from Yahoo Finance for picking up our content 2. What should be done with the query string extentions once people land. We still want to see that data in our Google Analytics, so is a rel=canonical the appropriate solution?
Technical SEO | | Yun0 -
How to setup tumblr blog.site.com to give juice to site.com
Is it possible to get a subdomain blog.site.com that is on tumblr to count toward site.com. I hoped I could point it in webmaster tools like we do www but alas no. Any help would be greatly appreciated.
Technical SEO | | oznappies0 -
301 redirect on the root of the site
Due to some historic difficulties with our URL Rewriter, we are in the position of having the root of our site 301 redirected to another page. So the root of our site: http://www.propertylive.co.uk/ has a 301 redirect to: http://www.propertylive.co.uk/home.aspx We're aware that this isn't great and we're working to fix this completely, but what impact will this have on our SEO?
Technical SEO | | LianWard860