Using Multiple links/names for the same product?
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I am being asked to change these product links on the home page:
Home/Condo
Watercraft/Boatto
Home
Condo
Watercraft
Boat(Along with several other product links) How does this affect the customer experience/usability, and SEO? Is it a good idea or is it confusing?
Thank you.
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If the content is going to be the same, keep them merged, don't separate. If you have sufficient content to produce truly valuable pages then you can segment them. It really is that simple.
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actually they all would exist on the same menu (watercraft and boat, home and condo), even though they are the same product, use the same product pages and quote forms. Is your answer still the same?
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Hi,
I would say that is bad for both - the SEO would depend to what level it was done.
In terms of user experience, that is pretty confusing though - Watercraft and Boat on two different menus? Why? The same with Home and Condo. You need to cluster terms where you can, not pull them apart. It helps no-one doing that and you will lose traffic - or worse.
If they still insist they want to change them, tell them to talk to me and I will explain in more detail
-Andy
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