How important are Internal Equity-Passing Links in rankings?
-
Hi,I ran opensite explorer of a customer site: www.enviosadomicilio.com and compared it with the most ranked competence sites.
In almost all the factor enviosadomicilio.com has the best scores, except in Internal Equity-Passing Links. The competence has aprox 20K Equity links and another 2K meanwhile enviosadomicilio.com only have 296.
Do you think that factor could be the reason that enviosadomicilio.com are in ranking 15th while the competence in 1st and 3rd?.
How could we get Internal-Passing Links?, we don´t have a lot of products or categories in the site.
Thanks a lot.
-
Pleasure - now go smash them..
-
Thanks for your advices are so worthy
-
Salavador
You can use survey monkey they have plenty of templates.
But the best thing to do to get started (which is what I do) - is ask a couple of friends (my female friends always give me better answers) - simply say to them, I will give you a voucher or dinner, can you review my site, and be blunt and harsh. Tell them to make 5 dots points of things they think should be fixed.
As soon as they have brought them to your attention, you will know they are right! and you have lots of work to do...
Often we get caught up in the technical looking at moz metrics and forget about the customer. It is normal - I do it. Worrying about competitors. If a customer has a good site experience they will find you another customer! and it did not cost you anything...
-
We had not realized customer experience survey in a couple of years, we are focusing in ranking, linking and follow competence.
With your advice we'll wider our focus.
Do you have any link with customer survey documentation?
Thanks
-
Salvador
I can't answer that question as it would only be a guess. But many ecommerce sites / ie florist sites, have pages for different suburbs, towns and then there is all the different products. The logo on each page... it goes on.
It is simply too hard to guess. The best think to do is focus on the customer experience - of your customer. Learn from your competitor - but focus on your customer. They are the most important.
When did you last do a customer survey? on your clients user experience on your site? I am guessing, but spend some time on your user experience.
-
Thank you,
I'll do the audit.
I dont understand why they have 20K of internal links if the business isnt big and dont have a lot of sections. Is there a practice to create massive internal links dynamic?.
Maybe they have maximum 20 sections or categories and maximum 200 products. We are in the flowershop business, are limited the products and sections.
Thanks
-
Internal links are very important. Often you can change internal links, and all other aspects being equal obtain an improvement in rankings. The article by Bruce Clay, is old but is still contemporary in outlook.
http://www.bruceclay.com/seo/silo.htm
So in answer to your question - internal linking is very important, from a linking perspective but also a customer perspective - as it usually facilitates a good user experience. Internal linking also confirms to google what your site is about, as related pages link up. So a page on CTR has a clickable link to SEO & SEM definitions etc. etc.
On a factor in ranking - absolutely however on why 15th instead of first. I would not jump to conclusions do a site audit.
https://moz.com/blog/technical-site-audit-for-2015
See what the site audit reveals and move on from there.
Hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEOmoz Not Picking Up Links
I'm finding that SEOmoz often doesn't pick up on many of the links my client's websites are attaining. The links do appear in search engine and often have a high domain authority (often PR links, which I why I follow up to see if they've been picked up). I do tend to see many of the links appear in webmaster tools, so it's a little frustrating that they don't appear, even after months of pages being live. Thoughts?
Moz Pro | | SebastianDyer0 -
Inbound Links to Subdomains
Hi I want to gather a list of sites that are linking to individual blog items. Is there a way of gathering this data easily in Open Site Explorer? I've tried putting in the url/blog domain in the search box, and this just brings up those sites that link to the blog home page. I want to see all the inbound links that link to ALL subdomains within a particular URL. Any help appreciated. thanks
Moz Pro | | goodge0 -
Rankings Report not working
Hi (What happened to the User Voice feedback in PRO campaign reports? Another cutback because of scalability?) I'm getting sent here for Help on the reports It's Friday morning here in France ; I'm preparing a meeting with a client and as part of this I want their Rankings Report from the campaing I set up for them month's ago Half the keywords are showing up as "SAT" ; the message at the top says "Your keywords are updated weekly on Saturday. The last update was January 26th, 2013" They're not new keywords, if I click on them I get historic data up untill January 19th I'm guessing you had a problem on January 26th but why not put January 19th rankings rather than SAT ? The report is now useless. Here's the url if useful http://pro.seomoz.org/campaigns/54444/rankings Neil
Moz Pro | | NeilInFrance0 -
Does Google Reward Bad Links in Some Industries?
This week I've been diving into competitive research again for several clients in different industries, and unless the data in Open Site Explorer is wrong, it really does appear that Google continues to reward sites with unnatural links in certain industries, especially industries that are less tech-savvy (agriculture, finance, manual labor). I've combed through all the links carefully, to ensure there aren't some secret high-quality links lurking, and for some of these sites that are showing up in the top ten for search they do not even one real, high-quality link. Also, their onsite optimization is often way over the top and the user experience is nothing less than nauseating. Could it be a MozScape issue, or does Google continue to reward terrible sites and link structures in certain industries? I'd love to hear your thoughts.
Moz Pro | | newwhy0 -
Strange nothing site ranking
Hi There. If you check who ranks for "credit cards" there is a website https://www.woolworthsmoney.com.au/ that is in position #5 This is a highly competitive keyword, but OpenSiteExporer.org cannot give me any backlinks for it. it says "No Data Available for this URL" The same thing happens in Market Samurai - no data 1. What are these guys doing that the others are not? 2. How come OSE can't pull any data for it?
Moz Pro | | SearchProduct0 -
Competitive Link Analysis Tool?
Hi, I ran a competitive link analysis report today and back came quite a few domains that 2 or more of my 5 main competitors link from. Is it worth me submitting links to these sites? And would i be best served submitting my homepage URL or submitting a brand page such as Creative Recreation Trainers? I want to target that brand but don't want to do it if my main URL is better? Any ideas? See below my report. | Subdomain | Subdomain mR | Subdomain mT | # Competitors | # Linking Pages | Link Acquired |
Moz Pro | | YNWA
| t.co/ | 8.05 | 8.04 | 2 | <a>2</a> | |
| ww2.cox.com/ | 5.99 | 6.50 | 2 | <a>3</a> | |
| www.littlewebdirectory.com/ | 5.90 | 5.59 | 2 | <a>2</a> | |
| www.amazines.com/ | 5.69 | 5.66 | 2 | <a>3</a> | |
| svpply.com/ | 5.66 | 5.53 | 3 | <a>20</a> | |
| www.jayde.com/ | 5.64 | 5.68 | 3 | <a>4</a> | |
| www.pearltrees.com/ | 5.58 | 5.81 | 2 | <a>2</a> | |
| www.businessseek.biz/ | 5.52 | 5.51 | 2 | <a>3</a> | |
| www.a1articles.com/ | 5.50 | 5.22 | 3 | <a>9</a> | |
| www.linksilo.de/ | 5.48 | 5.23 | 2 | <a>15</a> | |
| www.alistsites.com/ | 5.46 | 5.24 | 2 | <a>38</a> | |
| www.the-free-directory.co.uk/ | 5.37 | 5.07 | 2 | <a>20</a> | |
| www.walhello.com/ | 5.30 | 4.97 | 2 | <a>2</a> | |
| www.quarkbase.com/ | 5.14 | 5.12 | 2 | <a>2</a> | |
| snipsly.com/ | 5.13 | 5.20 | 2 | <a>21</a> | |
| www.counterdeal.com/ | 5.12 | 5.07 | 2 | <a>2</a> | |
| www.01webdirectory.com/ | 5.03 | 5.03 | 2 | <a>2</a> | |
| www.2addlink.info/ | 4.92 | 4.58 | 3 | <a>4</a> | |
| www.fuk.co.uk/ | 4.64 | 5.00 | 3 | <a>20</a> | |
| www.final-fantasy.us/ | 4.63 | 4.77 | 2 | <a>2</a> | |
| oyax.com/ | 4.42 | 4.61 | 2 | <a>4</a> | |
| www.touchretail.co.uk/ | 4.33 | 4.21 | 2 | <a>4</a> | |
| tptbtv.cold10.com/ | 4.27 | 4.86 | 3 | <a>1</a> | |
| www.mastbusiness.com/ | 4.23 | 4.34 | 2 | <a>2</a> | |
| www.competitionhunter.com/ | 4.16 | 4.21 | 2 | <a>6</a> | |0 -
I will appreciate the exact definition of the term External followed Links and the term Followed Linking Root Domain.
I will appreciate the exact definition of the term External followed Links and the term Followed Linking Root Domain when using OpenSiteExplorer on Page level and on Sub-domain level. let's say my site is www.eitan.com and that's my home page as well. which of the following will be consider as external link / linking root domain? www.es.eitan.com es.eitan.com www.eitan.es joe.eitan.com www.joe.eitan.com Thanks a lot
Moz Pro | | WixSeoTeam0 -
Total number of links in OSE not clear to me.
I have compared 3 sites in open site explorer. The total # of links in the subdomain metrics report for one of the urls is 46,787. Where is that number coming from? There's 125 total external followed links and 132 total external links. I cannot see the number for internal links, but I'm sure it isn't 40000+. So 46,787 is the result of the addition of what? Thanks a lot for your help, and sorry for this newbie question 🙂
Moz Pro | | gerardoH0