_Styling in my SERP, why?_
-
So Google is using an
tag for my SERP snippet and there is styling in that
that uses _and for some reason that _is showing up in the snippet itself. So "blah, blah blah, _19.99 _blah" is what is being displayed. How do I prevent this from happening? I thought styling within the header tags was fine?
So what I am trying to do basically:
Adventure Bear 16 oz
or
Adventure Bear 1.1oz
Is this allowed or am I making a terrible mistake here?
Thanks,
Chris Birkholm____ -
There are a couple of spots, such as the link title attribute ( <a title...="">where your tags are being translated into <em>. For example:</a>
<a title...=""></a> _<a title...=""></a><a <="" span="">href="</a>/store/stanley/en_US/pd/productID.325299600" title="Classic One Hand Vacuum Mug <em>20oz</em>">
Not sure what's going on, but might be an oddity in the CMS. I suspect Google is processing one of these instead of the actual text, but not sure why._
-
I placed a link to the Google SERP above.
-
-
Oh, strange. I would generally expect Google to just strip it out. I wonder if those tags are being processed in some odd way (like an unusual character set). Offhand, though, if browsers parse it, Google should be able to.
-
So there were actually two meta descriptions on the page, one that was a default template thing that for some reason wasn't cleared so Google was reverting to using other copy. I obviously had that default MD removed but also understand that this wont immediately get Google to use the correct one and that this will take some time. Thanks though!
-
It wasn't showing up italicized, it actually showed up with xxxx Rather than xxxx
-
Agree with others - that style tag should be fine. May I ask, though - why does it matter? If you italicize the text in the header, what's wrong with having it italicized in the SERP snippet? It might actually stand out (in a good way).
-
You are not making a terrible mistake here and styling in the header is fine. Google normally removes this. Care to share the SERP you are looking at?
-
What you are doing should be fine i think.
Work around:
Did you set a proper title tag and metadescription? Using a metadescription with the requested keyword in it prevents google from using the content (most of the times)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anyone come accross a completely random site name displayed in the SERPs?
Hello SEO friends, I am looking at a site that has a completely random site name displayed in the serps. The site in question is a hypnotherapy service and the site name is displaying as a commercial cargo airline! See the screen shot. Any ideas? There is 'local business' structured data on the site and it IS showing the correct business name. Is this a hack? Negative SEO attack? Random Google stuff up? Help! Very confused! Thank you for any advice! Sean!Untitled.jpg
Intermediate & Advanced SEO | | sean.e0 -
Old brand name being suffixed on Google SERP listings
At the end of some of our listings in Google search results pages, our old brand name is being suffixed even though it is not in our title tags. For context, we re-branded several months ago, and at that time also migrated to a new domain name. Our title tags have our current brand name suffixed, like "Shop Example Category | Example©". In the Google search results, but not in Bing nor Yahoo, about half of our pages have titles whcih instead look like this: "Shop Example Category | Example© - oldBrandName". The "dash" and the old brand name are not in our title tags, but they are being appended, even when our title tags are fairly long. For example, even with titles at 54 characters (421 pixels), the suffix is being appended. BUT, not with our longer title tags. We are actually OK with the brand name being appended if our title tags are on the shorter side, but would prefer that our current brand name be appended instead of the older one. I realize we could increase the length of all our title tags, and perhaps we may go that route. But, does anyone know where Google would be getting the old brand name to append onto the URLs? We've checked and it is not in our page source (the old brand name is used in our page source in some areas of text and some url paths, but not in any kind of meta tag). Per Google's guidance (https://www.searchenginejournal.com/google-do-not-put-organization-schema-markup-on-every-page/289981/) we only have schema for the "Organization" on our home page, and not on every page. So, assuming this advice is correct to not add schema to every page, how can we inform Google of our current brand name so that it stops appending our old brand name on pages?
Intermediate & Advanced SEO | | seoelevated0 -
If Fetch As Google can render website, it should be appear on SERP ?
Hello everyone and thank you in advance for helping me. I have a Reactjs application which has been made by Create-React-App that is zero configuration. Also I connect it using Axios to the API using Codeigniter(PHP). Before using Reactjs, this website was at the top Google's SERPs for specific keywords. After Using Reactjs and some changes in URLs with no redirection in htaccess or something else, I lost my search engine visibility! I guess it should be caused by Google penalties! I tried using "react-snap", "react-snapshot" and so forth for prerendering but there are so many problem with them. Also I tried using Prerender.io and unfortunately my host provider didn't help me to config the shared host! Finally I found a great article that my website eventually display in Rendering box of Fetch As Google. But still in Fetching box, the dynamic content didn't display. But I can see my entire website in both "This is how Googlebot saw the page" and "This is how a visitor to your website would have seen the page" for all pages without any problem. If Fetch As Google can render the entire of the website, is it possible to index my pages after a while and it would be appear on Google's SERP? mokaab_serp.png
Intermediate & Advanced SEO | | hamoz10 -
Having problem with multiple ccTLD sites, SERP showing different sites on different region
Hi everyone, We have more than 20 websites for different region and all the sites have their specific ccTLD. The thing is we are having conflict in SERP for our English sites and almost all the English sites have the same content I would say 70% of the content is duplicating. Despite having a proper hreflang, I see co.uk results in (Google US) and not only .co.uk but also other sites are showing up (xyz.in, xyz.ie, xyz.com.au)The tags I'm using are below, if the site is for the US I'm using canonical and hreflang tag :https://www.xyz.us/" />https://www.xyz.us/" hreflang="en-us" />and for the UK siteshttps://www.xyz.co.uk/" />https://www.xyz.co.uk/" hreflang="en-gb" />I know we have ccTLD so we don't have to use hreflang but since we have duplicate content so just to be safe we added hreflang and what I have heard/read that there is no harm if you have hreflang (of course If implemented properly).Am I doing something wrong here? Or is it conflicting due to canonicals for the same content on different regions and we are confusing Google so (Google showing the most authoritative and relevant results)Really need help with this.Thanks,
Intermediate & Advanced SEO | | shahryar890 -
If I 301 redirect a sub-page that is #1, will I risk losing SERP?
I have a site that for some reason Google decided to rank one of our articles #1 for a fairly competitive term. The article is kind of a BS blog post and I want to 301 it to our page about the topic as that's designed for conversion. If I do this, will we risk losing the ranking? If so, what are other options? Can I change the content of the ranked page to something closer to our landing page? Any advice is welcome!
Intermediate & Advanced SEO | | dk80 -
Truncated sitelinks in SERP
Anyway, I've seen these pop up for certain searches (not all). I'm curious as to how these truncated sitelinks appear. When searching for a company, the full sitelinks appear with descriptions and the like, but these little ones are a little new to me (apologies, I don't know if they have an official name). Is there a way to get them to appear for our page? Or more importantly, does it matter? iZlJZ
Intermediate & Advanced SEO | | Parker8180 -
Massive SERP crash
I came in this morning to a swath of email updates from Moz. Our site had jumped in ranking in the four geographic regions we target and we were seeing (more or less) the best results we've ever had. Most of the jumps were only 1 - 4 places but they were for our most competitive keywords. Late this afternoon I did some spot checks on keywords to confirm that we were still holding roughly in the same positions and before I reported this to the wider business. We're not. What's more we have dropped off the first page for some terms and don't seem to be ranked at all for for others. The only keywords we're getting good rankings for are branded search terms. I can only assume this is due to a technical issues over the weekend our developers caused. I'm not completely across this but I at some point our sitemaps stopped working and a huge number of links on the site were broken. Could a massive surge in 404s cause this? I'm checking google analytics and I can't see a drop in organic traffic yet although I don't have the full figures for today. Thanks
Intermediate & Advanced SEO | | ahyde0 -
NOINDEX content still showing in SERPS after 2 months
I have a website that was likely hit by Panda or some other algorithm change. The hit finally occurred in September of 2011. In December my developer set the following meta tag on all pages that do not have unique content: name="robots" content="NOINDEX" /> It's been 2 months now and I feel I've been patient, but Google is still showing 10,000+ pages when I do a search for site:http://www.mydomain.com I am looking for a quicker solution. Adding this many pages to the robots.txt does not seem like a sound option. The pages have been removed from the sitemap (for about a month now). I am trying to determine the best of the following options or find better options. 301 all the pages I want out of the index to a single URL based on the page type (location and product). The 301 worries me a bit because I'd have about 10,000 or so pages all 301ing to one or two URLs. However, I'd get some link juice to that page, right? Issue a HTTP 404 code on all the pages I want out of the index. The 404 code seems like the safest bet, but I am wondering if that will have a negative impact on my site with Google seeing 10,000+ 404 errors all of the sudden. Issue a HTTP 410 code on all pages I want out of the index. I've never used the 410 code and while most of those pages are never coming back, eventually I will bring a small percentage back online as I add fresh new content. This one scares me the most, but am interested if anyone has ever used a 410 code. Please advise and thanks for reading.
Intermediate & Advanced SEO | | NormanNewsome0