Thin Content pages

[ExploreConsulting]

I have a couple of pages that are thin content.

One is essentially a page with the icons of our customers and a link out to their website.

The other is a summary portfolio page that has some images of some of the client work we have done with links to internal pages that have more details about each client situation, approach, etc. These deeper pages are just fine.

What is the recommendation for handling these thin content pages?  We could add content, but then it wouldn't really help the user very much.

[seosnyder]

Could you possibly add a line or two by each client? It could serve the dual purpose of getting some content in and enticing the user to click on the case studies. I'm not a fan of content just to have it, but that recent Whiteboard on "cruft" comes to mind and I wonder whether it applies here. Would be interested to see what others think.

https://moz.com/blog/clean-site-cruft-before-it-causes-ranking-problems-whiteboard-friday

[DirkC]

@Stramark - for me putting a follow link to the customer(s) depends on the context of the site. As I don't know this particular site I just mentioned to be careful. It's up to the OP to decide if these links should be follow or no follow. If these links look natural (see https://moz.com/ugc/what-is-an-unnatural-link-an-in-depth-look-at-the-google-quality-guidelines) they are probably ok - if they are "too" optimised for certain keywords - they are not.

[Stramark]

@Dirk,

If you build or had anything to do with the website you should know that it is OK. Making those links nofollow is not in the best interest of the customer. If you are not ready to share some linklove with your customers, you are not doing it right.

[ExploreConsulting]

Let me try to clarify:

Behind the list of clients we have case study pages - who is the client, what was their problem, how did we approach the problem, what was the solution.....

The client page is just an easy way to navigate for our new prospects to find clients who have similar problems issues.

[DirkC]

If it's only a few pages (less than 1 or 2% of total number of pages) you can just leave as it is (almost every site has these kind of thin content pages)

Alternative would be to put a noindex/follow on these pages or enrich them (telling more about your customers, giving a small intro text next to the examples from your portfolio)

Be careful with the links to your customers - you could consider to put them on "nofollow".

rgds,

Dirk

[Lumina]

I strongly disagree that more content wouldn't help the user. You could write about each client, how you approach work with clients, describe each portfolio item, each project therein, etc. There are so many different things to write about within these pages of yours - stick to the who, what, when, where, and why and go from there.