Does Universal Analytics auto generate events?
-
Hi Mozzers,
I have been noticing for one of my clients that there are thousands of events generating which I never added a code snippet for ga('send', 'event', 'button', 'click', 'nav buttons', 4);. The code I am seeing instead is following the syntax **PDF FILE NAME.**I don't even use Tag Manager.
So are these auto generated? Label names of files aren't great though so I still believe that adding that piece of snippet _ga('send', 'event', 'button', 'click', 'nav buttons', 4);_can still bring some added value. Do you think it still does?
Thanks!
-
Thanks for the details!
-
Nope, as Dirk mentioned, you should probably have a plugin that made this automatically. This is not just a Drupal thing, in Wordpress, the Yoast plugin also makes this.
-
Universal Analytics is not tracking by default (even in Drupal)- it must have been something that has been set up in the Analytics plugin by your Developer.
If made a mistake in my first answer - you should look for Analytics in the source (and not events) - you will notice a bit of code stating:
"googleanalytics":{"trackOutbound":1,"trackMailto":1,"trackDownload":1,"trackDownloadExtensions":"7z|aac|arc|arj|asf|asx|avi|bin|csv|doc(x|m)?|dot(x|m)?|exe|flv|gif|gz|gzip|hqx|jar|jpe?g|js|mp(2|3|4|e?g)|mov(ie)?|msi|msp|pdf|phps|png|ppt(x|m)?|pot(x|m)?|pps(x|m)?|ppam|sld(x|m)?|thmx|qtm?|ra(m|r)?|sea|sit|tar|tgz|torrent|txt|wav|wma|wmv|wpd|xls(x|m|b)?|xlt(x|m)|xlam|xml|z|zip","trackDomainMode":"1","trackUrlFragments":1},"field_group":{"fieldset":"full"},"scheduler_settings":{"scheduler_local_storage":1,"ttl":
=> this bit of code is coming from the module and is tracking all downloads of the extensions listed (7z,aac, arc....etc)
Hope this clarifies,
Dirk
-
Hi Dirk,
So this happens only on Drupal ? This confirms that universal analytics doesn't just auto generate events?
I also found all these "event"instances in the source code of the page http://cl.ly/image/1E3p2c051P3E.
Thanks for the 404 heads up!
-
Hi,
I think that you are using the Google Analytics plugin for Drupal - which seems to track events by default (search "event" in the source code).
You might want to correct the pdf download - it's currently generating a 404
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to FILTER in Google Analytics an ad campaign from linkedin?
Hi mozzers We are setting up an a linkedin ad campaign for our agency and want to track its traffic and conversions. The linkedin ad will carry UTMs for each link. For tracking this campaign accurately I thought about creating a new GA View with a specific filter. So my question is about the filtering, should i use the INCLUDE, REFERRAL with pattern LINKEDIN.COM (see image)? if not what would be the best way to track this campaign? My other concern is that we are also running other a job ad on linkedin and I feel these hits will be tracked as well. Is there a way to separate those 2 campaigns? Thanks guys! MzE5hqE.png
Reporting & Analytics | | Ideas-Money-Art0 -
Conversion analytics goals
Hello, I have to configure my analytics goals for my SEO estrategy. In Google Analytics I can choose between: destiny, duration, Pages/screens per session and event. But I don't have the best criteria for select each one. What are the best options for a content site and for a e - commerce? Otherwise, I wanna know which is a good bounce rate for a content site? And what is a good Avg. Page Load Time (sec)? Thanks in advance.
Reporting & Analytics | | Arkix0 -
Analytics - content performance
Hi guys, is there any way to group specific pages together in analytics and just see how they have peroformed visit wise, etc? I need to group some resort guides all with different names, it's tedious going through each one manually. Help much appreciated as always!
Reporting & Analytics | | pauledwards0 -
Google analytics settings
Hi I have GA installed, whaen I try to use Inpage Analytics, I get this message: We've identified problems in your setup. These may cause problems loading In-Page Analytics. Error: The Website in your settings (http://www.tvorba-logo-firmy.sk) redirects into a different domain. (http://tvorba-logo-firmy.sk). In-Page Analytics currently works on only one domain. Note that www.example.com and example.com are NOT considered to be on the same domain. Also, make sure you're not redirecting from http:// to https:// or vice versa My website is running on wordpress. Thanks for help.
Reporting & Analytics | | info_tipovanie-stavkovanie.com0 -
How do I manually add transactions to Google Analytics
We are seeing Google Analytic's drop transaction on our site so therefore all the figures are skewed. Is there a way I can manually add transactions to GA to cover the missing one?
Reporting & Analytics | | Towelsrus0 -
Google Analytics Queries
Hi we used a web company who put our analytics under their company name we have left them and set up a new tracking code not associated with them, but we still have access to the data and it is all contained under the same login, is it possible to merge the two tracking codes? so that we have seemless history. Also does anyone know if you can change the primary e-mail address (gmail account) to a corporate email account? Any help would be appreciated as we have researched both and from what we have found we can't merge the data and also we are stuck with the primary email address.
Reporting & Analytics | | loopylu030 -
Google Analytics Best Practice Set up for Clients
Hi When setting up new Google Analytics accounts for clinets what is the preferred/best practice. At present we have our own company google account and add new clinets this way (to our account) - the disadvantage with this, we can only grant them limited account access otherwise they would be able to view all the accounts we cretaed. Plus we can't link their adwords to the GA account we cretaed them. Is it best practice to set the client up with their own Google Account and then we just link to their account. Advise would be appreciated, thank you.
Reporting & Analytics | | daracreative0 -
Google analytics tracking
Is their a built-in or easy way to track the amount of times an exit link is clicked on a page and show that with other links of the page. For instance: I had a page with several external ad links on it and I want to track how many each got and rank them in google analytics
Reporting & Analytics | | insitegoogle0