Conversion analytics goals
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Hello,
I have to configure my analytics goals for my SEO estrategy.
In Google Analytics I can choose between: destiny, duration, Pages/screens per session and event. But I don't have the best criteria for select each one. What are the best options for a content site and for a e - commerce?
Otherwise, I wanna know which is a good bounce rate for a content site? And what is a good Avg. Page Load Time (sec)?
Thanks in advance.
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Hi Arkix,
Get ready to dig in! Setting up goals for an ecommerce website is more advanced than using the default goal settings in GA. You'll want to setup:
Enhanecd ecommerce tracking - Every ecommerce website should have this integrated, imo. The integration here highly depends on your website's environment (i.e. WordPress, Shopify, custom CMS, ect). You'll want to Google "Google Enhanced Ecommerce Integration for [your website environment here]"
Funnels - Setup the funnels that are specific to your site. Knowing where your potential customers abandon your checkout process will be critical to optimizing your conversions.
I also suggest setting up an email signup goal. Email is a very important aspect of ecommerce websites (i.e. shopping cart abandonment).
If you must know a 'good bounce rate' for your site, then allow GA to track your site and gather enough traffic. Then, look into the GA Benchmark reports, which will let you know what the industry benchmarks are for sites related to your own. Otherwise, concentrate on lowering bounce rates on important (i.e. revenue generating, revenue assisting) pages and identify high bounce rate (as compared to your site average) pages to optimize.
A good page load time is a page load speed that is lower than your competitors. Don't worry about hitting X seconds, first get below your competitors. Then, consistently optimize the page load speed to be as low as possible.
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For an e-commerce website I would be setting up a goal conversion on your checkout success page. Allowing you to easily monitor your sales and whereabouts they are coming from, also what products are selling best.
For content site it could be performing a certain action for example downloading a pdf or document, staying on a page for a specific length of time etc. Its entirely down to what you want to monitor and what you consider a 'goal on your site'
Page load time should be no more than 7 seconds (roughly). It will vary across browsers and devices.
Bounce rates vary between industry, i would be worried about anything above 60%
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