Goals and Conversions in Multi-Channel-Funnel
-
Hi,
we defined several goals in Google Analytics, and the reported amount of conversions seems to be correct.
Today, I switched into the multi-channel funnel to look at assisting conversions etc..
There, the total number of conversions is higher than the amount of conversions in our goal-section (807 vs. 734).
Did I miss something? I always thought the numbers should be the same? Any idea why they differ that much (time span was 14 days)...
Thanx...
-
Hi,
We had the same problem a while ago, luckily the guys from SEER Interactive found out what the problem caused: "If you’re using GA to track conversions via utm parameters or auto-tagging, those cookies won’t be removed in the regular GA interface because someone came back via direct traffic. However, the GA cookie will remove organic, email, etc (only direct doesn’t get overridden by the last visit). Using last channel attribution via conversion path reports is only useful if you’re using GA, not AdWords or adCenter codes, to track PPC. This is one reason why regular GA data and GA multi-channel funnels don’t match."._
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is Google's Knowledge Graph stealing sessions from the organic channel?
Does Google count it as an organic session in Google Analytics when a searcher clicks on the "get directions", "call" or even "website" from Google's Knowledge Graph. Are the articles that prove or disprove this question? Thanks!
Reporting & Analytics | | SearchOpt0 -
404 figures started reflecting in goals overview
Hello Experts, In google analytic, in admin section i have set the 404 page goal without funnel since very long time. Now when i have shifted from old GTM to New version of GTM 3 days before and suddenly 404 figures started refelecting at below path in google analytic - In Conversion > Goals > Overview --404 ( Goal 6 completions ) 32 why it appears suddenly? how to optimize this 404? Thanks! Dev
Reporting & Analytics | | devdan0 -
Why is Google Analytics reporting 20% fewer goals than Unique pageviews of same thank you page?
This is really puzzling me and my research has not thrown out the answer. I have always understood URL goals to be unique pageviews of the thank you page you are tracking. UPVs and goals should both only be counted once per session... Has anyone else seen this issue? Goals were not set up historically so I wanted to use unique pageviews of the thank you page for year on year comparisons, but 20% is a big difference! Background There are multiple pages to track so goal is set up using Regex There is no mistake in the goal set up (honest!) The goal URLs all match the unique pageview URLs, there are no rogue URLs There has been no change to the site or the tracking set up Data is not being sampled It's a lead gen site in an area where multiple enquiries within one visit would be very unusual Thanks in advance!
Reporting & Analytics | | McCannSEO0 -
How to setup Google Analytic goals that go to different urls?
I would like to setup my form's conversion rate as a goal in my Google Analytics account. The goal is complete when someone enters their information and hits submit. Logically, the "Thank you page" would be the destination url for the goal. My problem is that the thank you page is outside of the primary domain, for example, my site is: SiteExampl.com but the Thank you URL is thankyouurl.com Is it possible to setup a goal like this? If so how. Thanks in advance!
Reporting & Analytics | | christinarule0 -
Hour of the day that my analytics goals are being triggered within the all traffic report.
I am trying to identify the hour of the day that particular keywords (organic and PPC) are triggering my goals. Ideally I'd like to be able to use the all traffic report with the secondary dimension set as keyword. Hopefully I'm missing something simple, thanks all. Mark
Reporting & Analytics | | mde9110 -
GA Goal Tracking for Proactive Chat
Hi all, Just wondering whether anyone knows how I'd be able to track Proactive Chats as a goal in Google Analytics? So when someone visits our site, and we proactively contact them by initiating a chat (rather than a reactive chat where the visitor initiates it). Thanks!
Reporting & Analytics | | AdrianCordiner0 -
Has anyone experienced Google Analytics track the page visit to a "thank you" page, but not the goal conversion?
Has anyone experienced where Google Analytics would track the page visit to a "thank you" page, but not the goal conversion that should result? The goal had worked for a long time as it is as just a goal url with head match. No funnel. Not case sensitive. For about four days now, no conversions have been recorded, but Google Analytics shows hundreds of people visited the page that should trigger the goal. Additionally, we have received the hundreds of leads. A Screaming Frog search shows the code is embedded throughout the site. For the interested, the GA code looks like (and the 8 Xs are the correct number on the site): Am I missing something?
Reporting & Analytics | | 352inc0 -
GA custom reports involving pages and goals - what are the metrics saying?
Hi, All! I would like to create a custom report that will enable me to see which of my pages are contributing to goal completion on my site (so I can then optimize the pages that are contributing the most, with maximal ROI for the optimization investment). If I make the dimension "page/page title" and the metric "goal X completions" - which would make sense - what exactly are the numbers that I am seeing telling me? Is it how many times a person started the goal funnel from that pages (meaning every goal would appear only once and there be no overlap)? That doesn't appear to be the case with the numbers, because the headline in the main "Goals" section tells me I have 30 goal completions for that goal, for example, but the headline in the custom report (which is adding up all the numbers) is, say, 100. Or does it mean the number of times that this page was ever in the navigation path of someone who ended up completing a goal? Then the same goal would be counted multiple times, for each page in the path. Additionally, I see this strange thing on some of my reports where the actual funnel pages appear as contributing towards goals, which I guess makes sense, but again the numbers don't match up. If the goal was to get to page B, and the funnel was A->B, and there were supposedly 30 goal completions, my custom report says that A gave 28 goal completions and B gave 25. Anyone know for sure - or through testing - what the case is with all these things? Any explanations will be much appreciated!
Reporting & Analytics | | debi_zyx0