Can using url builder for campaign tracking impact link equity?
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We have used the URL builder tools for building custom links that are placed on our referrer websites mainly for campaign tracking in Google Analytics, but when you use a shortened link on another website how does that impact the the link juice or equity? Is there any negative impact on the link rankings? Or should you provide the specific landing page url to the company that will be posting a link to your site?
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Hi there CSobus,
According to Matt Cutts, "custom URL shorteners are essentially like any other redirect... and will pass page rank to the final destination".
The negative impact would be the same as with any other redirect, like when you set up a chain of redirects that dilutes your link equity.
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