On Page Grader inconsistent

[sharpleaddesign]

Why does the on page grader not update it's grades based on the other factors, other then the title tag.  i.e. I can have the keyword 'burger' in H1 tags, the URL, ALT attributes, in the body text a couple times and in the meta section of the site and receive an F grade from the on page grader, but as soon as I add the word 'burger' to the title I receive an A grade.  Is there a reason why the only factor that has that influence is the title tag, and why is it that a keyword for a page cant get say a B or C grade if it has the other factors covered (i.e. they have a tick next to them) but not the title tag?

Cheers Again

[sharpleaddesign]

Hi Again

Most of the other things are ticked and all good, but my question is why is it that that title tag holds that much weight that everything can be ticked in some cases excluding 2 things and the keyword not mentioned in the title tag and still receive an F grade then as soon as I use the keyword phrase in the title tag it goes from an F to an A instantly.  Why is it that there seems to be no consideration for B, C, D and E given that some of the phrases have everything else checked off basically.

Thanks again

[Ria_]

Unfortunately, Moz's On Page Grader guide (https://moz.com/help/guides/research-tools/on-page-grader) doesn't discuss the contributing factors in much detail. But if you go into your Moz Analytics and click on the landing page in question in the On Page Grader, it shows you where you're lacking on all their contributing factors. Broad Keyword Use in Page Title is of "critical importance" which isn't too far from reality. But hopefully if you can get all of the other contributing factors sorted, you can at least get your grade increased from an F even if it will never be an A due to the page title.

How many ticks do you have in total? Are all bases covered but the title?