Hreflang Tags - error: 'en' - no return tags

[Kilgray]

Hello,

We have recently implemented Hreflang tags to improve the findability of our content in each specific language. However, Webmaster tool is giving us this error... Does anyone know what it means and how to solve it?

Here I attach a screenshot: http://screencast.com/t/a4AsqLNtF6J

Thanks for your help!

[DirkC]

Strictly speaking - you are not using the correct url in the link.

Your code:  => however this url doesn't exist but is 301 redirected to https://de.yourdomain.com/about-us

Could you try changing the url to small caps & test again with the hreflang tester flang.dejanseo.com.au  (which is also indicating the same error as WMT)

Dirk

[Kilgray]

Hi,

We checked your suggestion and we had in fact indicated both URL's in the tag:

See tag for this page EN version: http://screencast.com/t/kI7cYfPEzl4

See tag for the same page DE version: http://screencast.com/t/KNKQSAn7v

WebMasters tool error: http://screencast.com/t/wC1hxHxG3

We appreciate your help!

Cheers,

Kilgray Team

[DirkC]

Href lang tags should be reciprocal: If page A links to page B, page B must link back to page A, otherwise the annotations may not be interpreted correctly (source: http://googlewebmastercentral.blogspot.co.uk/2014/07/troubleshooting-hreflang-annotations-in.html)

Example: suppose http://www.example.com/es/myspanishpage.htm contains the spanish content & http://www.example.com/en/myenglishpage.htm the english version both url's should have the hreflang tags:

The error you get indicates that you tagged only one version & forgot to tag the other one.

You can check here if implementation is correct: http://flang.dejanseo.com.au/

Hope this helps.

Dirk