Adjustable Bounce Rate
-
Hi
I've been looking at analysing bounce rate in more depth, I wondered what people's views on adjustable bounce rate were? I've been reading this article http://searchenginewatch.com/sew/how-to/2322974/how-to-implement-adjusted-bounce-rate-abr-via-google-tag-manager-tutorial
Is it worth adding this? Or is it just as useful to look at time on page over bounce rate?
-
I've only just seen this
Thank you! I'll try and get to grips with User Flow, I need to dedicate some time to analysing the data
Becky
-
Hi
Thank you for the reply. I have looked at User Flow but I tend to get a bit lost in the amount of data and finding exactly what I need.
Can you segment and filter this by landing page?
I can see the drop offs, but not the drop off for new users - or is this report based on new users only?
Thank you!
-
Hi Becky,
You are correct - normally if a tag is fired it won't be counted as bounce (unless you set "noninteraction=true" - check https://support.google.com/analytics/answer/1033068#NonInteractionEvents)
Dirk
-
Amazing thanks!
-
Picking up on Dirk saying:
I prefer to know if people scroll to the end of the page (so I assume they have read the article) rather than just put an arbitrary time to fire an event.
This was shared the other day - it's a way of pulling in scroll-depth data into your Google Analytics reports. Incredibly useful:
-
Thanks, for me I think I want to know what pages people find useful and what ones they don't but with ecommerce it's a bit more difficult.
My overall goal is to provide content the user wants to see on product pages.
On that last point, I thought that when you add code to fire an event when someone has been on a page for X amount of time, if they only access this page, but you've set this event - it won't be counted as a bounce?
I'll read up on the ecommerce tracking too thanks!
-
It can be useful - it depends on what you want to know. If you do not implement either of them - the time on site will not be correct as there will be no time on site calculated for bounced visits.
Personally - I prefer to know if people scroll to the end of the page (so I assume they have read the article) rather than just put an arbitrary time to fire an event. It will in both cases make the time measurement on your site more accurate. Both ways of measurement will reduce the bounce rate.
I think it's certainly useful for e-commerce - but then I would rather use enhanced e-commerce tracking.
I don't really understand what you mean with "I thought that if you took into account the time spent on page, and set these parameters in analytics, that it wouldn't in fact be counted as a bounce?" - could you explain?
Dirk
-
Hi Dirk,
Thanks for your response. So are you saying Adjustable Bounce rate is also not beneficial?
I thought that if you took into account the time spent on page, and set these parameters in analytics, that it wouldn't in fact be counted as a bounce?
I'll also look into the content tracking you mentioned - is this also useful for ecommerce? I'm not always expected people to scroll right to the end of pages.
Thanks
-
Time on page has the same issue - suppose somebody visits your site - spends 10 minutes reading an article & then goes to another site. It will be counted as a bounced visit - but even worse - the 10 minutes spend on your site will not be measured in Analytics (check http://cutroni.com/blog/2012/02/29/understanding-google-analytics-time-calculations/)
This is one of the advantages of the Advanced Content tracking - it measures better what people are doing on your site. The fact that the bounce rate decreases for me isn't the big win - the fact that you get better time measurement on site & that you can check the interaction (do they scroll to the end) are the things that bring benefit.
If you don't want to use the tag manager - you can also do this with the normal tracking code: http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/ (Cutroni is the Analytics Advocate @Google)
Dirk
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am lost at where to go. My optimization rating is 95% + and rankings are on pages 4+. I would like to know what I should do to increase my rankings.
My site is Glare-Guard.com. My Domain Authority has not moved from 17 in a long time. i have done everything to optimize the different pages. I have 90%+ ratings for the various pages, yet I am still not even close to the first page for many of the keywords I am looking to rank for. Do you have any tips or ideas? Should I try to rewrite my content and add more information? I am just at a loss for where I should go to get the right traffic to my site. Any help would be greatly appreciated.
Intermediate & Advanced SEO | | bigskyinc0 -
Crawl rate drop
Hi Guys, I have a crawl rate drop in webmastertools and can't figure out way. In the last month I removed a lot o duplicate pages that we don't need anymore, there were at least 1.5 million pages. Can this be a motive? D7O5x1l
Intermediate & Advanced SEO | | Silviu0 -
XML Sitemap Indexation Rate Decrease
On September 28th, 2013 I saw my indexation rate decrease on my XML sitemap that I've submitted through GWT. I've since scraped my sitemap and removed all 404, 400 errors (which only made up ~5% of the entire sitemap). Any idea why Google randomly started indexing less of my XML sitemap on that date? I updated my sitemap 2 week before that date and had an indexation rate of ~85% - no I'm below 35%. Thoughts, idea, experiences? Thanks!
Intermediate & Advanced SEO | | RobbieWilliams0 -
Google Analytics: how to filter out pages with low bounce rate?
Hello here, I am trying to find out how I can filter out pages in Google Analytics according to their bounce rate. The way I am doing now is the following: 1. I am working inside the Content > Site Content > Landing Pages report 2. Once there, I click the "advanced" link on the right of the filter field. 3. Once there, I define to "include" "Bounce Rate" "Greater than" "0.50" which should show me which pages have a bounce rate higher of 0.50%.... instead I get the following warning on the graph: "Search constraints on metrics can not be applied to this graph" I am afraid I am using the wrong approach... any ideas are very welcome! Thank you in advance.
Intermediate & Advanced SEO | | fablau0 -
Star ratings in rich snippets not displaying
Hi all, I have a site where star ratings are being used in rich snippets. Up until about 8 weeks ago these were displaying in SERPs as normal. They have since stopped being displayed in SERPs even though Google's Rich Snippets testing tool says that the markup is correct and they display within the test tool environment. I'm just wondering if anybody else has had the same problem and if there's a solution? Thanks, Elias
Intermediate & Advanced SEO | | A_Q1 -
How can a page be top rated for a phrase it does not have?
Hi, While looking to buy a Christmas gift to my wife I was searching for yellow diamonds. Being a bit familiar with SEO I gotta understand how the following page was ranked 4th for "yellow diamonds": http://www.bluenile.com/diamonds/fancy-color-diamonds The phrase yellow diamonds is not mentioned even once! Thanks
Intermediate & Advanced SEO | | BeytzNet0 -
EBay ratings on site rich snippets
Hi I run an e-commerce site and we also sell via eBay. Our eBay feedback is currently around 4000 positive reviews. I know you you can (potentially) display star ratings in the search results using rich snippets - my question is do you think it is acceptable to display your eBay ratings on your website using rich snippets? Regards Tom
Intermediate & Advanced SEO | | windowtint0 -
High Bounce Rate
I found something interesting in Google analytic 2 days ago i started getting visitors from a referral source called yndir.com if I click on it , it say the referral path is /adserver/showinterstitial.php there have been 300+ visitors in last 2 days and before that nothing. the site is pushing my bounce rate up. 3 days ago bounce rate was at around 50%, because of this site the bounce rate went up to over 75% already in 2 days... is this some sort of attack , i don't understand? when i go to yndir.com it says its yahoo directory? weird
Intermediate & Advanced SEO | | raybiswa0