Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
H1 tag- on home page - what is it best to include
-
is it best to have in the H1 tag
1. just our website address
2. combination of website address followed by short keywords about our website
-
It's depends upon your SEO strategy. Search engines give much weight to the H1 Tag. I vote for your second option : Site Name + Some Important Keyword.
-
Using the words of a great SEOer... Annielytics:
"Search engines use the H1 tag to interpret what a page is about, much the same way readers of a magazine use article titles to get an idea of what an article is about. When pages are missing H1 tags, it’s harder for both visitors and search engines to decipher what the page is about. The H1 tag should contain a judicious use of the keyword(s) you’re targeting the page for. Be careful to make the language natural and not keyword stuffed. If you have to decide between user experience and SEO, go with user experience."
I would just concentrate on using the H1 tag to add value to the users experience. I guess they will already know that they are on your website, so no need to remind them of this in the H1. As Annie mentions above, use it like you would if it was an article in a magazine. You wouldn't repeat the magazine name within an article title already in the magazine.
also, the 'beginners guide' link that Matt Roney has shared is a great resource!!
Hope that helps!
-
I can't think of a reason to include your website address in an H1 tag at all. H1 is intended to indicate the topic of the content on a page; it functions as a headline similarly to how a headline on a newspaper page works. That's why it's a somewhat decent place to place keywords—it indicates to search engines what the page is about.
For a homepage, I'd recommend using your brand name, in text. If there are other relevant keywords, use them as long as it appears natural and informative to visitors. But actually placing your URL in an H1 is unlikely to have any value for you.
You might want to check out the Beginner's Guide to SEO. This Visual Guide to Keyword Targeting and On-Page SEO could help, too.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is using a H1 tag in a logo image bad for SEO?
We have brand logos on certain pages that have H1 tags in them - the H1 text being the brand's name, as this is what we'd want the title of the page to be. The logos are at the top of the page instead of a written title. But is this the best option for SEO? Do search engines value H1 tags in images as highly as a standard H1 tag?Would it be better for SEO to add an alt tag to the logo and add a separate H1 tag on the page that's also the name of the brand?
On-Page Optimization | | DVLighting0 -
Is it better to keep a glossary or terms on one page or break it up into multiple pages?
We have a very large glossary of over 1000 industry terms on our site with links to reference material, embedded video, etc. Is it better for SEO purposes to keep this on one page or should we break it up into multiple pages, a different page for each letter for example? Thanks.
On-Page Optimization | | KenW0 -
Does Google avoid indexing pages that include registered trademark signs?
I am suspecting that Google often hesitates to index pages that have registered trademarks on them that are marked with a ®. For example EGOL® used in the title tag or in the tag at the top of the page. Registered trademarks are everywhere and most retail product pages contain at least one of them. However, most people use the registered trademark names as text in their writing without adding the registered trademark sign of ®. Have you experienced a problem getting such pages indexed or have you read any articles about how Google treats registered trademarks?
On-Page Optimization | | EGOL0 -
Home page keyword in url
I have been looking into SEO for a few weeks now trying to perfect a homepage. Going through various sources on MOZ, and other examples out there on the internet, I keep seeing that you should have your keyword in the URL of the page. The homepage is the page most people want to rank the highest in google searches, however, you cannot put the keyword in the URL as most home page URLs are simply /. Should I actually make the home like this: www.example.com/key-word-example? I would imagine this would not be the normal for many users and would seem like it's not the home page.
On-Page Optimization | | Matthew_smart0 -
Should I optimize my home-page or a sub-page for my most important keyword
Quick question: When choosing the most important keyword set that I would like to rank for, would I be better off optimizing my homepage, or a sub page for this keyword. My thinking goes as follows: The homepage (IE www.mysite.com) naturally has more backlinks and thus a better Google Page Rank. However, there are certain things I could do to a subpage (IE www.mysite.com/green-widgets-los-angeles ) that I wouldn't want to do to the homepage, which might be more "optimal" overall. Option C, I suppose, would be to optimize both the homepage, and a single sub-page, which is seeming like a pretty good solution, but I have been told that having multiple pages optimized for the same keywords might "confuse" search engines. Would love any insight on this!
On-Page Optimization | | Jacob_A2 -
How to peroperly use h1 , h2 and h3 tag on your website.
Is it better to have different h1 for each page or have the same h1 across the site. I am using h1 fin wordpress for beside that I have 4 more h1 in the same page how to properly use h2 and h3 can we have muliple h2 on a page. what would be an ideal hx tag order be ? h1
On-Page Optimization | | conversiontactics
h2
h2- h3 h3 If anyone can provide some answers Many thanks0 -
Home page and category page target same keyword
Hi there, Several of our websites have a common problem - our main target keyword for the homepage is also the name of a product category we have within the website. There are seemingly two solutions to this problem, both of which not ideal: Do not target the keyword with the homepage. However, the homepage has the most authority and is our best shot at getting ranked for the main keyword. Reword and "de-optimise" the category page, so it doesn't target the keyword. This doesn't work well from UX point of view as the category needs to describe what it is and enable visitors to navigate to it. Anybody else gone through a similar conundrum? How did you end up going about it? Thanks Julian
On-Page Optimization | | tprg0 -
Ecommerce - how many clicks from the home page should categories be
My client has about 300 products in 20 categories with a lot of overlap. How many clicks from the home page should we keep the products? We're not doing pagination. I'd been told several years ago that all products should be 2 clicks or less from the home page. Is this true today? Thanks.
On-Page Optimization | | BobGW1