Two pages for, essentially, the same product.
-
My client currently has a page on their website that advertises one of their products. The product in question is manufactured by someone else but branded by my client.
Recently, the manufacturer have released their own version with their own branding which is available to the public. My client has decided that they are going to stock both their own version and the manufacturers version of the product to avoid losing any sales.
This have left us with trying to find the best way to add the new product to the site without it competing with my clients own product in search engine results.
We want the page to be indexed so that people searching for the manufacturers product can still find it on our site but at the same time we risk cannibalisation and essentially having two pages with what will essentially be the same content.
Does anyone have any ideas for a suitable solution? I am unsure whether we should create a new page for the new product or whether we should somehow incorporate the new product in to the existing page.
-
No problem and good luck with your endeavours.
-
Thanks for the replies.
It makes sense to add a new product page for the manufacturers product. As you say, if I make the content as unique as possible and try to focus on the brand then I shouldn't encounter any issues - I will maintain traffic to the original page and will hopefully rank well for the manufacturers product - win win.
Thanks again.
-
You said that the manufacturer's products have a different branding so for me that's a clear point of differentiation that warrants two product pages. If there are also differences in pricing etc. then that's also a good reason to create the new product pages. If the new pages are optimised for the manufacturer branding and the existing pages for more generic terms then you shouldnt suffer from cannibalisation. The generic keywords should still generate proportionally more traffic to the existing pages, which importantly for your client means more sales of a product which t make a higher margin on.
-
Even though the products are identical in what they do I would still go down the route of having a separate page for each. We have a client that sells many flea products but have still managed to give them unique product descriptions.
If you are concerned about keyword cannibalisation make the focus for the manufacturer on their brand name rather than the product or what it does.
-
Is there enough of a difference between the two products that you could write unique content for each? Even if they are the exact same product but with different branding, if the two pages are uniquely written then this shouldn't be too much of a problem. Consider an online furniture store selling a hundred different wooden dining chairs - they're pretty much all the same thing really just with a few variations, but you could still write about each one uniquely targeting brand name, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Web page or blog ? Which one is preferable
Hello, For one of our sites, 19 keywords are ranking on Home page. But, the home page doesn't have content with those keywords. I am afraid that with Google updates, we will eventually lose all the ranking position for these keywords. Should we ask the client to create blog around those keywords or create separate pages ? Thanks
Content Development | | Johnroger0 -
Single page verses multiple pages
I am working on a client website that has a Services section. Each service could have its own page. The problem is that some of the sections only have a 3 sentence paragraph. I am not sure if this is enough content to be considered quality. I am of course going to recommend that they revisit their copy and expand on what they do, but the question remains. Is it better to have one lengthy page of services or individual services/page even though the content is light? I know it would benefit from multiple if there was substantial content, but that is not the case in this instance. Thank you!
Content Development | | thinkseo0 -
Authorship on Pages
Hi there - I have just been told that it is a big "no no" to add authorship to a standard page and that it should only be used on blog posts. Is this true? What are the negative effects of using authorship on a page? I added the rel="author" tag to a page that talks about a member of our team and a few weeks ago his picture started showing next to the search results entry on Google - great for click through rate, however is this improper usage? Any help welcome!
Content Development | | DHS_SH0 -
Duplicate Pages Different Content
Will duplicate pages different content hurt rankings/seo E-commerce Site is plugin style with WYSIWYG editor allowing for full customization, all pages are setup with basic default content. Ive created custom pages with content/keywords to begin seo on them I have two pages www.domain.com/sports/hockey and www.domain.com/nhl-tickets The first url is default, with a single H1tag, + Default Meta+Title tags, the second is the content rich page, and structured properly, both of which show up on the site, should I block the first url from displaying at all? The reason I am asking is because ive also setup breadcrumb links, which makes all of these category url's accessible on the site, I cannot edit breadcrumb links, we can either have them there or remove them. Thank you Very Much!!
Content Development | | TP_Marketing0 -
Does a Google Map on the contact page help with SEO?
In regards to ranking organically for local search results (not google places), I'm wondering if there is any benefit to having a Google Map on my Contact page with our location pinned? If so, how important do you think it is?
Content Development | | pharcydeabc0 -
Duplicate Page Content WordPress blog with categories?
Just got a crawl report back from SEOmoz and it gives me lots of errors for "duplicate page content". Upon investigating, I notice this is because my WP blog is setup into categories so the home page is almost identical to one of the category pages. None of my actually posts are the same but the category pages have some overlap since the same post could show up in two or more categories. Is this a problem or can I just ignore this error? Any thing I should be doing differently? Thanks!
Content Development | | frankthetank20 -
How many pages is too many to add to a site at one time?
I have quite a bit of excellent content articles at my disposal and we would like to increase the number of pages on our site. I could, theoretically add 100's of pages at a time. Does anyone have a good sense of how much content added to a sight in mass looks bad to Google? My plan is to add approximately 50 pages a week to our site, which already has 4000 pages of content. This is relevant content, since we are a custom writing service and all topics are covered. Our content is what gives us great organic hits and orders. However, I would like to add more than 50 a week...how many is too many? Thanks and I appreciate thoughts and feedback! Karen
Content Development | | eworld0 -
Should I Have No Index, No Follow On Blog Category & Tag Pages?
At some point in the past I read or was told that No Index, No Follow tags on category and tag pages were a good thing on a standard WordPress blog in order to prevent duplicate content issues. Is this still true or was it ever true?
Content Development | | eTundra0