Optimzing a new ecommerce site, Need help with URL

[CookingCom]

Hi

We are putting up a new ecommerce website and for product description, our tech team indicates that they must have the skun numbers in the URL. Which one of the following URL structure do you find the most SEO freindly?

1. http://www.Site.com/SKUNumber/ProductDescription/

or

2. http://www.Site.com/ProductDescription/SKUNumber/

My personal opinion is that most relevant content should be on load page so I like option 1.

Thanks

[CookingCom]

We program our cart in house and we need the SKU numbers to be passed. I looked at a lot of ecommerce sites and they all have their skus somehow int he URL in one way or another.

[danrawk]

use whatever your search analytics tell you drives the most traffic that people search on. in most cases this will be just the product name, with the sku somewhere on the product page or in the description.

[firstconversion]

Well, there are no downsides to having your sku at the end.

If you are using this as the unique part of the url, that means you can change the text & structure in the rest of the url without changing anything else - sometimes this can be useful e.g. when the name of an object changes but you want to keep the page url

For Borders (now dead, so no one to complain if i use them as an example )

You could be pulling product names from a supplier database, or coallating and deduplicating across many suppliers. If you are automatically creating your urls, page titles, h1 etc from the incoming feed, that data can change a lot for a single item, but the isbn will always remain the same. So you use the isbn as your unique part fo the url, allowing the text to change in the url as necessary, rather than creating duplicate urls all the time

[RyanKent]

I like option 3, go with a different ecommerce system.

Your software should be flexible enough to meet your needs. When your software is driving your business decisions, it's time for a change.