Help with Google+ business name rules
-
I'm marketing a franchise gym business that has multiple locations within the same city.
For the business name, I used to have it set as "Business Name" + City + Tagline.
For example: "Ultimate Workout South Calgary Gym and Bootcamps". and "Ultimate Workout North Calgary Gym and Bootcamps".
To comply with the google business naming rules I've updated all the listing to just business name.
The problem is, now the local search results for my gym locations are confusing. Half the address is cut off in the results, the city is not displayed at all. And sometimes results from a neighbouring city are shown.
Anyone have an idea on how to implement a strategy where people at a quick glance understand which location is best for them?
-
Hi John,
To clarify, when you say, "Half the address is cut off in the results, the city is not displayed at all. And sometimes results from a neighbouring city are shown." are you talking about organic results rather than local results? I can't recall a scenario in which name length affected address display in the local pack results, so that made me wonder if you are referring to organic results, instead, or, perhaps, are you not in the 3 pack but are seeing the cut-off address in the Local Finder view (which can be truncated, yes) when you click the 'More' link?
Are you able to share the actual searches you are performing/actual name of the business?
-
We're doing ok ranking wise. usually #1 and #3
My issue is Google does not know when someone searches for Calgary that the person may actually prefer Calgary SE. People don't narrow their searches that way. So we get alot of leads going to the wrong location then switching over to the SE gym
-
Google should be the one displaying the locations that are closest to the user. Your addresses should be showing in full if you are marking the locations as storefronts that have real visitors. It really sounds like your locations are not trusted by Google and therefore not being shown and/or being displayed incorrectly. At a quick glance, "Ultimate Workout Gym and Bootcamp" looks like a highly overstuffed keyword ridden business name. It will be hard to make that name your own. I mean if your name was "Zoobox" it would be pretty easy to establish trusted locations.
Either way, you will need to prove to Google you are a real business at each location by providing trusted and consistent citations. Switching business names repeatedly will not help you here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Radius Size around GMB location for google local search
We are a digital marketing agency Our clients are (virtually all) retail automotive dealerships. We compete in various market places coast to coast (USA). Since Google puts retail automotive dealerships under Local SEO umbrella, is it known ( published ) how large is the radius around my client's Google My Business rooftop's address? How wide is their search 'reach' according to Google? Asked another way, in a triangular, three SEO geo area, with one city being at the epicenter of the population dispersion, and my client, versus my client's competitors being different distances from where the majority of the population emanates from, all other SERP factors being equal (assumption) between the two competitors, how far is each clients REACH from a Local Search standpoint. Is this known? Published by Google. ONE example: https://www.google.com/maps/dir/BMW+of+South+Albany,+U.S.+9W,+Glenmont,+NY/42.7662693,-73.8138088/@42.6727121,-73.7993527,12z/data=!4m9!4m8!1m5!1m1!1s0x89dde0fe8829c405:0xd915fb9b3b60bf33!2m2!1d-73.7973301!2d42.589211!1m0!3e0
Local Listings | | GaryT_SEO1 -
Google My Business marker/pin - Do I have control over moving it?
I am working with a country club. We opened the Google my business account and Moz Local. i think the developer/builder of the Country Club planned on the address being in different place than it is today. Do I have control over moving that marker on this massive property. Or, is this done at the city/county level? The marker isn't quite near the building or the true entrance to the country club.
Local Listings | | Joseph.Lusso0 -
Google Plus Pages for Doctors, SUPER confusing..help!
Hi Moz community, I carefully reviewed all info I could find and still cannot figure how to make this work. I am working for a medical practice that has 4 different office locations in my county. There are also 5-6 doctors and all of the doctors MOVE throughout the week from location to location. I know (from reading Google's exact guidelines) that they suggest creating a page for the doctor using only their name in addition to creating a page for each location. How do I set those doctor pages up? What location do I use? What contact info is okay to use etc? Super lost. Thanks all! Ricky
Local Listings | | RickyShockley0 -
Rankings on Google local search
Hi, I have been experiencing different rankings while searching with Google local site such as on: google.com.mt > English interface google.com.mt > native language interface but still searching in English. The search phrase is always in English. Also in both occasions the SERPs would contain English listings. There would be no Local/Map listings that affect results order. What is the solution to increase visibility on both English interface and native language interface? Thanks! Conrad
Local Listings | | conalt0 -
Best practice for setting up multiple Google Places listings?
Hello, My client has just opened up two new smaller offices which I now need to have listed on Google Places as the primary office is. How is this done (using best practice)? Thanks
Local Listings | | Martin_S0 -
Help Understanding Localized Search Results/Ranks
I have a Moz campaign for duvalasphalt.com where I want to track a non-location specific keyword, then variations that include a location. For example, here are the rankings for a keyword and the 2 location variations. asphalt company (not in top 50) asphalt company jacksonville (ranked 6) jacksonville asphalt company (ranked 6) When I do a search for just "asphalt company," I see duvalasphalt.com ranked 11. Why does Moz not show an 11 rank? I understand Google tries to show me location specific results even if my search is not location specific. Is Moz's ranking crawler searching from a location where Google will not serve Jacksonville-related results? It would make sense, but how can I get Moz to capture the rankings that are important to my client? The rankings we want to see are the results made from in and around Jacksonville. Any help here is appreciated!
Local Listings | | ElykInnovation0 -
Structured Data in Google Webmaster Tools
Have noticed a significant drop in structured data items and pages on GWT in the last one week. We have not made any changes and can still see that we have the rich snippet implementation in place across our site. Has anyone else noticed this drop? What could be possible reasons for the same? On 8th July we had 646,801 items showing up on Structured Data, which dropped to 227,529 on 11th July and 66,161 on 14th July 2014!! TIA Asif
Local Listings | | prsntsnh0 -
Google+ Pages and the old places listing dashboard
I'm wondering if anyone can help me... I'm trying to set up Google+ and Google Local pages for some of our clients. For the newer clients this is easy as all their accounts are using the new Google Places dashboard which allows you to create the Local Listing and then the partnering Google+ page. Simples. Example: https://plus.google.com/+twistfix/ (A verified Google Local listing, with a verified Google+ page for the company) The problem I'm having is some of our older clients already had a Google Places listing from years ago, but this is on the old Google Dashboard (doesn't allow me to create a partnering Google+ page for the business). What is the best way around this? Do I delete these old listings and start fresh using the new Google dashboard (creating the local listing and Google+ page together?) or is there another fix?
Local Listings | | bricktech0