A problem when our brand name is searched
-
We have an issue in that when someone enters our new brand name "68 degrees creative" into google.com.au, the following results show:
http://postimg.org/image/8x2id4ta9/
The second result is the Linked In page for Hiroshi. This is a person that was part of our old business but is no longer part of the new business (68 degrees creative). And therefore, his LinkedIn profile should not be appearing for this search as he has nothing to do with the new brand.
In his LinkedIn profile, he has made no mention of our organisation 68 degrees creative. He also does not feature on our website: www.68degrees.com.au. We can therefore only conclude that the reason he is appearing for the search "68 degrees creative" is that Google has somehow connected him with the new organisation due to previous online ties and relationships which Google has determined by virtue of that associated him with the new organisation. We are ultimately unsure what their algorithm is in establishing this.
Is there any way in which we can change this? We don't want his LinkedIn profile appearing when our company name is searched when he has not part of the company.
Any help here would be greatly appreciated! Thanks.
-
Thanks Matt!
Great answer. You've clarified the cause and offered some awesome advice as to resolve the issue. Much appreciated!
-
Thanks Moosa, the brand name actually isn't mentioned on his page. As we know, Google sometimes has a funny way of crafting its own tags from its algorithms. Thanks for your feedback though regarding kicking it back by creating other profiles!
-
It's actually fairly straightforward. People clicked on him and then the person mentioned in the meta description. I've taken screenshots of the meta description then then linkedinpage here:
It's not HIS info that is coming up - it's the "People Also Viewed."
The quickest way to get rid of this is to go to his profile, click a bunch of unrelated people to 68 Degrees and get these people off his sidebar, then when Google reindexes the page they may see different info.
Also, build up your own SEO & presence as Moosa suggested. Twitter, FB, real link building to your own site. You only have 2 links on Ahrefs. When you have 200, he'll most likely never appear for this search as all your own pages will. You just need better SEO on your own site but in the meantime you can remove this from LinkedIn just by changing who has been clicked yourself.
-
Hi Gavo,
I agree with Moosa; work on other pages around the website, and also your website itself. Aim to get your website at number 1, with sitelinks, and then your other related business pages- I'd also add Google Plus to the suggestions, as this one tends to be able to rank quite quickly on Google, and also any other relevant channels.
Good luck!
Zoe -
If you look in to the description, it says somewhere on the page he have used the brand name (if the description is coming from the page) which may be is one of the reason why he is appearing against the result.
If you really want to kick this result back to 2<sup>nd</sup> or different pages, my idea is to create facebook, twitter, slideshare, about.me and different pages for your company (Active pages). As soon as Google will fine more relevant results the ranking for this result will go down and you first page atleast will be clean.
Just a thought!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Are you ever handicapping yourself in search by using a subfolder over a new domain/website?
Hello Moz Community! We are building a separate hospital related to a single service line that is currently part of our main website. Traditionally all our hospitals are folded into one website with the same brand. Problem: Our organization's leaders want to market the new hospital as "Brand Name X" nationally, and not use our locally strong brand name at all. Therefore is the smarter long-term decision to begin building content on a new website with the new "Brand name X" even though it will take longer and be harder, than building it on our big, established website with a 60+ DA site? What I fear is our current website's DA won't matter much if people nationally are using Brand X, which isn't part of our traditional brand name? And they won't be using the traditional brand name at all. Example Scenario: We create a new hospital just focused on heart-related issues. Do we move the bulk of information for this new hospital from http://www.nebraskamed.com/heart, to a new website that will better rank with the new brand X and for just heart-related keywords? Or is it still better to try and stick with the same domain in a subfolder?
Branding | | Patrick_at_Nebraska_Medicine0 -
Avoid Keyword in New Domain Name?
We are looking to rebrand our domain name. Our existing domain is www.nyc-officespace-leader.com. We own www.metro-manhattan.com and were hoping to use this domain. The company name is Metro Manhattan Office Space, Inc. Is the fact that the new domain contains "Manhattan" a negative? I know that the fact that it has a hyphen is weak. Manhattan is part of such keywords as "Manhattan office space". Regarding the company name, is the fact that it contains the target phrase "Manhattan office space" bad? Our company name may sound like exact match anchor text and I am not sure what to do about this if anything. I would really prefer to keep our name but it is necessary to change it to improve SEO we will do so. Would it be better to change to a new name like "Integrity Real Estate" which does not contain target phrases or keywords ("real estate" is not a major target phrase as it is to generic) ? Or how something like www.mmos.com for the domain and leave the company name alone? How would I go about finding a company that would assist is in creating an SEO friendly domain name and perhaps a new corporate name if necessary? Thanks, Alan
Branding | | Kingalan10 -
How do I correct the facts in the information boxes to the right of search results for an individual.
Today it looks as if Google has assembled some information about my client keynote speaker Garrison Wynn and made an info box for him on the right of the results. The information is outdated and incorrect as I see it is for several people I looked up. I have a Google + Profile for him that is linked to his site. But Google seems to be ignoring that information and selecting information from various sources that are outdated. (Garrison has not been an ACTOR for over 13 years and the internet is full of relevant sources that give his title as a keynote speaker. How do I show Google the correct information to use. Do I need to create a BUSINESS Google + for him? The search term I used is Garrison Wynn. They have our buddy and fellow PRO MOZ user, social media expert Brian Carter listed as a football player..LOL. c0oUi0F.png eWWX1tg.png
Branding | | gingerwynn0 -
A competitor has a search term in their brand name - Can we outrank them for that search term?
Hi Mozzers, I have been putting a lot of work into ranking for a certain search term. We have managed to get our homepage to #3 for that search term. #1 is a comparison site, so I am not overly fussed with beating them - we probably won't. But we do want to hit #2 and in all fairness, we have better content and have put more into our SEO efforts than the current #2. I think they are ranking so strongly because their brand name is exactly that search term with the word "go" in front of it. Google even spits out their extra links under the result as if it was a branded result. I know EMD's don't hold much weight any more so I'm guessing this is all to do with their clever brand name choice. My question is, can you outrank a competitor like that? If you're selling wooden rocking horses and your company is called toybox.com for example, but your competitor is called GoWoodenRockingHorses and their domain is www.gowoodenrockinghorses.com, can toybox.com ever outrank them for the search term "wooden rocking horses"? Hope this makes sense, please private mail me for more info if you need it! Cheers, Jamie
Branding | | SanjidaKazi0 -
Site Architecture for Sub-Brands
I am working on launching a few industry specific sub-brands for our marketing agency and am trying to figure out the best way to deliver a tailored user experience using subfolders instead of subdomains, if this is indeed the best option... Since I am trying to provide separate experiences, I looking at housing microsites in sub-folders - say /technology or /medical. Each with its own navigation, home page, and industry specific content/blog/portfolio. A couple things I am considering: Will my microsite "home pages" and site pages rank as well in a sub-folder versus if they were actually the primary pages on their own sub-domain? Will separate Wordpress and theme installs and separate primary navigations have any affect on SEO if they are in sub-folders of the same site? Thanks in advance for any input. I really appreciate it!
Branding | | Alaniz0 -
Domain name with a hyphen
I am looking at starting a brand new website and purchasing a domain to see my hair product. My question is that domain i am wanting to purchase if a 2 word .com domain but it is not being currently used and it is up for auction for 10K. I am looking a purchasing a domain name that is the same 2 words but a has a hyphen between the 2 works. My assumption is that if I start building content, concentrating on seo (keywords, link building, etc) and brand building that I should not have any problems with my hyphen in the domain. I am looking for feedback and insight from the SEO professionals! Thank you guys in advance. UPDATED 1-29-13 Here is the scenario and I am looking on how you would handle it. **name = my brand name I am looking to purchase a domain within the year: namehair.com I currently am using: namehairbrand.com I have purchased: name-hair.com My concern is if I began my SEO efforts and the brand grows extensively then the person who owns "namehair.com" will raise the price even more than the current price of 10k. I plan on purchasing that domain name within the next 18 months or so and then direct the traffic to the domain "namehair.com". If I put all my efforts into "namehairbrand.com" and then submit to Google that I have changed domains - will I get my butt kicked by Google? Thank you guys - you are really helpful!
Branding | | dsmolinski0 -
What's the best strategy for dealing with old ripoff reports that dominate your name rankings?
We are just now starting to work on our site optimization. There are a lot of old ripoff reports and other complaints that surface, specifically around our name search. Our competitors use this commonly and our clients come accross regularly. We have made management changes, and real changes in the business since then, but we don't know the best way to get our positive news to replace old negative news. Any ideas? Specifics would be great. Thanks,
Branding | | JosephFrost0 -
Branding exact match keyword domain
We have a keyword domain name that we'd like to show up in Google stores or brand suggestion. We used this exact keyword domain name for years to sell our products but now want to take it one step further and have the domain name show up in Google suggested brands or stores. We just filed for a TradeMark in the URL (they have about 57,000 domain names with active trademarks in their database). How do we get Google to recognize this domain name as either a brand or a store? Has anybody seen an example of a store or brand with a .com or .net in Google brands or Google stores? It may be that don't even allow URLs to show. Thanks
Branding | | mozworks0