How important is it to create a subdomain?

[nicole.healthline]

I was just reading an article about how Hubpages claims they pulled through from Panda by dividing their content up on subdomains. I'm wondering if anyone else has had similar success?

Also, Panda aside, how important do you think it is to separate different types of content out on separate subdomains?

[driansmith]

"I was just reading an article about how Hubpages claims they pulled through from Panda by dividing their content up on subdomains"

The above responses are very valid. I would question whether there is ANY link between Panda and subdomains - as the original question asked.

[JamesNorquay]

Hi,

You do not need to worry if you do not have duplicate content on your website.

the thing abotu subdomains is that google treats them as a seprate site so if you have a big site with strong authority and you start ripping apart your content to make sub domains it is very risky.

My advice is to only worry if you have loads of poor quality content, then you need to think about a sub domain strategy.

Regards,

James Norquay

[AdamThompson]

I think you should only use the subdomain tactic if you need to divide your lower quality content from your higher quality content. This may allow your higher quality content to rank while your lower quality content stays penalized.

See http://www.conversationmarketing.com/2011/07/wsj-wtf-google-panda-subdomains.htm for more details.