WMT data vs. Analytics
-
Hi
Each month I export my data from WMT and go through analytics.
I also export our non brand queries from analytics and not WMT - I haven't had an issue before, but this month the impression data is quite different. In the hundreds of thousands different for keywords, everything seems to have taken a big jump and it seems strange.
However, not everything is different, I've spot checked some and its; consistent in both, I'm not sure what's going on?
One example would be:
<colgroup><col width="281"> <col width="72"></colgroup>
| industrial shelving | 1016 |
| industrial racking | 999 |These appear as impressions from Query data in analytics, but they appear nowhere in my WMT query data.
Analytics query data shows:
| industrial equipment | 670 |
WMT Data:
| industrial equipment | 143 |
Anyone have any idea? Perhaps some kind of tracking issue?
Also I've triple checked dates etc...
-
Hi Ruth
This is great thank you. I feel the same way about monitoring keywords, however as we work on thousands of pages I have started to report on traffic to content groups set up in analytics which seems to make things easier.
I'll definitely take your advice on looking at our homepage topics in console
Thanks!
-
In my opinion, monitoring every phrase your page ranks for isn't a sustainable goal - there are too many variations and long-tail phrases being searched for. In terms of rank tracking, I tend to focus on the one or two higher-traffic terms I'm really targeting for a page, trusting that that ranking will translate into a halo effect of longer-tail terms and topical authority.
Rather than focusing on finding all of the phrases driving traffic to your page, try focusing on how much organic traffic each landing page is getting, and whether or not that traffic is doing what you want people to do when they reach that page. This will help you discover if the page matches the intent of the terms people are searching for. You should also take a look at the query data in analytics/search console to see if there are topics that your home page is appearing on page 2 or 3 for that you could create a more specific piece of content around - it's a sign that Google already understands your site is related to a topic, and just doesn't have a good page to send people to.
-
Hi
Thats great thanks for the info
How can I easily monitor where the pages rank? Rather than looking at it by keyword?
Is there a tool which would tell you, these are all the phrases your page ranks for? At the moment I have to input all the KWDs I want to monitor into AWR, however this won't tell me the entire picture.
Becky
-
In terms of the correlations between rankings and traffic, one indicator is to look at how individual pages rank and then how much organic traffic each page gets - if it's ranking for some high-traffic terms, you can safely assume that those terms are driving some traffic. As for reporting in general, Bill Sebald just wrote a great post on this for the Moz blog: https://moz.com/blog/are-your-analytics-telling-the-right-story Hope that helps!
-
I think it's worth looking at WMT query data - you should just keep in mind that that information is more useful as a directional indicator, as in "in general, here are the types of terms driving impressions and clicks" rather than an absolute indicator, "this is exactly how many impressions and clicks we're getting for these terms."
-
does anyone have any good reporting tips for SEO?
I use advanced web ranking, analytics & Moz dashboards but reporting takes be some time. Is there anything I can try to report on correlations between rankings & traffic?
-
Great thank you.
I've been using it to report on for a few months and now my results are skewed. I use analytics too so will stick with that for now.
Thanks!
-
HI
Thank you for the feedback. Would it still be worth looking at the WMT query data in analytics or just to stick with new users/sessions?
-
Hi,
In addition to this it can be that the data is missing completely in Google Search Console as they're limiting most of the data you'll see in both tools.
-
Hi Becky,
Google mentioned very clearly that Search Console data may differ from the data displayed in other tools including analytics.
Here you will find all the possible reason @ https://support.google.com/webmasters/answer/1213138?hl=en
FYI Google Webmaster tools does't really provide super accurate info. You'll find that your Google analytics is much more accurate of the two.
You can also check this @ http://www.lunametrics.com/blog/2015/08/05/google-search-console-clicks-vs-google-analytics-sessions/
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Analytics SEO Queries Not Showing
Hi All, This might be a silly question, but for all the properties I monitor in Google Analytics, I'm now showing no data for SEO Queries under Acquisition for the past 6 days. Normally I would expect a few day delay in queries, but nothing for 6 days is somewhat peculiar especially as it was functioning fine prior to November 12th. Does anyone have insight into what might be going on? Thanks! URaNMa3
Reporting & Analytics | | amichaels0 -
Traffic drop after analytics troubles
Hi For two weeks we had an artifical low bouncerate & high pageviews/visit in our Analytics reporting. The day we corrected the bug in Analytics - our bouncerate & pageviews/visit returned to normal levels - however we saw our search traffic go down massively(-50% in sessions). The bug in the Analytics was caused by a second Analytics tag which was included in an external script which interfered with our own tag. The drop in traffic occurred just after the removal of the second script (which was only on our site for two weeks). We didn't touch our own tagging - and there were no technical changes on the site during this period, and there is no seasonal trend which could explain the sudden drop of traffic. We double checked our tagging - and the analytics tag is present & working on all the pages of our site. On the organic traffic report from analytics you can clearly see the when the troubles with analytics started & ended (artificial low bounce rate) - and that the traffic drop starts right after the reporting issue ended. Webmastertools also indicated a lower number of views/clicks, but not to the massive 50% drop. Is it possible that Google uses the measurements from Analytics for it's SERP's? Or should there be another reason, and where should we start looking? Appreciate your help! e5GmoMM
Reporting & Analytics | | DirkC0 -
Analytics options for website builder
I'm working on a website builder with a few friends and we would like to track traffic statistics for each site built on our platform. We're looking for a solution to dynamically generate analytics for each site published on our platform. I've used Google Analytics for a number of years, but I'm not sure if it's capable of doing something like what we're looking for. Any chance someone could throw me a bone? Thank you in advance!
Reporting & Analytics | | NickMacario0 -
Cross domain tracking setup in Google Analytics
I really need help on this, I can't figure it out. I need to track a few subdomains and and couple of seperate domains in one profile in Google Analytics. So I have: www.maindomain.co.uk sub1.maindomain.co.uk sub2.maindomain.co.uk www.anotherdomain.co.uk So the code I have placed on all of these domains is as following: I have then set up seperate profiles which filter out the data by domain. E.g. for sub1.maindomain.co.uk, I have user the fitler: Custom filter > Include > Filter Field = Hostname > Filter Pattern = sub1.maindomain.co.uk For the www.anotherdomain.co.uk, I have used the same filter. Now this all seems to be tracking visits and unique visitors okay, but I always have a very low pageview count, less than visits and sometimes zero. Could anyone shed any light on what I am doing wrong? Thanks in advance mozzers.
Reporting & Analytics | | MirandaP0 -
Google Analytics Tracking Code Queries
Hello, I have taken on a new client who has Google Analytics installed. The tracking code is set to 'single domain'. Recently they added a mobile site using a sub-domain (m.website.com) which means that Google Analytics is not picking up this traffic. I want to revise the account so that I have a master account (raw data) and then profiles for the mobile site, main domain (www.website.com) and one other for a sub-domain that they are using. I am aware that there is mobile specific tracking code however I thought it would be easier (re conversions/goals/eCommerce tracking) to not use this and by changing the account to 'multiple domains' we could also get data for another sub-domain that they are using . My questions are: Am I right to want to use individual profiles over web properties. If not please explain why. When installing the tracking code (where the profile number is changing) I believe that I need to add that code with the changing profile number to the sub-domain sections. So my question is a) is that correct, and b) if I use a profile number on a sub-domain section will the master account still gather the data for the main URL as well as all sub-domains. If I change the master account from using 'single domain' tracking code to 'multiple domain' tracking code will this affect historical data? Will I lose the data? When changing from 'single domain' tracking to 'multiple domain' tracking does this affect eCommerce tracking? Or do we only need to be adding the additional lines of tracking code that allow sub-domains to be tracked? The web developers are using asynchronous code however half is in the and the other half is at the bottom of the source code. Given that traffic is being reported in the Google Analytics account should I have any concerns that the code is split? I have done a lot of reading but seem to be going around in circles, so your help is much appreciated! Thanks,
Reporting & Analytics | | Unity
Dinny0 -
Using Google Analytics for tracking statistics of the HOMEpage
Hello, Lets say I have a website with the HOMEpage being http://www.page.com. There are various subpages e.g. http://www.page.com/page1, http://www.page.com/page2, http://www.page.com/page3 . Now when I use Google Analytics it gives me all kind of statistics for the subpages shown as /page1 /page2 /page3 ... (relative path). According to this pattern the HOMEpage should be just "/". Unfortunately I can't find "/" in any statistics. Is this normal? Thanks in advance
Reporting & Analytics | | guitarslinger0 -
Seomoz wont connect to my google analytics. waht am I doing wrong?
I enter my details and it says I am connected to a google account but there is GA found, what gives?. PS. I do have a analytics acount I have been using for years, and have input the correct user and pass. I even get to the page in google to allow SEOmoz access to my acount and I confirm then nothing shows up in SEOmoz?
Reporting & Analytics | | stevem980 -
How to combine several subdomain in google Analytics
Good afternoon. I have a question.
Reporting & Analytics | | meteorr
I have a main site site.com + many subdomains example1.site.com, example2.site.com, example3.site.com, example4.site.com .... I need to combine google Analytics reports into one. Information from: example2.site.com, example3.site.com
showed in example1.site.com Yk64j0