Keyword strategy for wordpress category base blog in competitive industry
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Hi friends,
We have a client in the movie review blog industry, which we are aware is highly competitive, but we have tons of content (over 10,000 unique posts) and a good team of reviewers for fresh content. I was wondering about any input on keyword variations for our SEO Title of our wordpress main categories, like "Movie Reviews".
I was thinking a modification to "Latest Movie Reviews", but the competition is only slightly less, and still seems questionable for attaining eventual rankings. "Best Movie Reviews" is slightly higher than "Latest Movie Reviews" but the competition still seems tough.
What would be a good long term strategy with these category pages, any suggestions?
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Hi.
I assume that traffic volume for "latest..", "best.." etc is much lower than just for "movie reviews". As you said yourself, they are more of a long tail phrases. And as far as my brain understands, you shouldn't emphasize on long tail keywords, even if they are high competition and relatively high volume. Creating specific pages and stuff for them (long tail phrases) - sure! But concentrating just on them, taking away from short tail - I wouldn't do so.
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Thank you for the input Dmitrii, but with "movie reviews" I think even long term, it is somewhat unattainable. I did follow along with the full research video, but it doesn't fit well with this level of competition etc. The website's main monetization goal right now is adsense clicks, so the business value is general, good quality traffic. We need to target more long tail than "movie reviews" I think for the main WordPress category keywords. Perhaps "Latest Movie Reviews" "Best Movie Reviews" "New Movie Reviews" etc. But even between these longer tail keywords, the competition is ridiculously high. I don't want to break it down by year in the category, and I don't want to sound spammy etc with "best" or "top" The targeting of the keywords in this extremely high competition area has got me stumped.
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Hi there.
I think you should do full keyword research, in the way suggested here: https://moz.com/blog/cant-do-keyword-research-like-its-2010-whiteboard-friday
By doing this (expecially pay a lot of attention to "business value" column) you will find out what's best for you. Also you can find good tutorials on how to do related keyword research to populate your choices of keywords to do research on. For this I use SEMrush, but you can do it with whatever you have.
As an opinion on your direct question - I'd stick to "movie reviews", since it's more broad and would be the best in long-term.
Hope this helps
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