Spanish word as English domain name

[Arropa]

hi

anyine  any issues with using Spanish, and other non English words, as domain names when trying to rank in Google uk. We launched a number of websites a while back but finding it hard to get much traction in Google uk. We are getting a reasonable number of impressions but cannot seem to get very high in the rankings. All the names are foreign words for their service. Our homeware website, for example, uses the basque word for furniture as its name.

other than potential branding issues of having domains people might struggle to spell, is there any serp issues we would face with these names.

thanks

[antonioaraya]

I understand that. Sometimes it's a little frustrating to rank but I encourage you to ask yourself this questions:

• I'm trying to run a marathon rather than 100 metres?: try to rank first for less competitive keywords like "dinning tables" or "dining chairs in london" rather than "furniture"
• Do people know me?: maybe you need a little boost to people know you so you can get some SEO signals (links, social shares, branding). Try to run an AdWords Campaign, get active in your social media niche, make partnerships with niche sites (not just for get links, get visibility to other audiences).
• I'm measuring the right KPI's?: sometimes ranking for highly competitive keywords is not the best option if you have a brand new domain. Are you receiving organic traffic? Are you getting long tail rankings? How's the conversion rate of organic search compared to other sources? Are you receiving non-brand traffic rather than your brand (in Google Search Console).

Hope this can help you. Good luck!

[Arropa]

Many thanks for the quick reply.

the domain extension is co.uk, hosted in uk and the site content all in English. Hopefully that's enough signals for Google.  wmt has the uk as the default address for the domain. Due to the extension I'm unable to change it to another location even if I wanted to.

The domain pretty new with very little authority so that's probably more the cause with rankings than anything, I guess. Thought best double check before we invest a lot of time and effort in seo that we wouldn't be making life harder for us than needs to be.

regards

carl

[antonioaraya]

I don't think if you are using a word in another language you will have a worst ranking rather than using english words. In Spanish speaking countries it's very often to see domains with english words.

If you are having impressions and not clicks, might be a branding issue and the domain name discourages the people to click. Its title and description are in English, Spanish or Basque? If you are not ranking my questions would be:

• The keywords you are trying to rank are too competitive?
• Are you using the keyword in your page?
• Do you have any link from sites in the UK?
• Do you target your domains to UK in Google Search Console if this domains are gTLD, if not, those domains are co.uk?