Optimal Image Size for Website
-
What is the recommended size for an image on our website? What is the largest image size we can use without being penalised by Google?
Thank you.
-
I too also agree with the above.
To me the best solution is serving images of different sizes and resolutions based on device and connection speed, this way the customers should get a balance between speed and quality.
E.g. serve a x2 res image on retina or retina equivalent if the speed dictates that this is an option. alternatively, if it is a slow device connection, say via limited broadband speed, serve a lower resolution/file size to ensure at least something is delivered in an optimised speed.
I would suggest playing and finding the right balance for your site and market.
Finally, I find that using SVG images is the best for gaining a speed advantage.
Cheers
Tim
-
I agree with Matt, there is no penalty I know that has to do anything with penalty but if you run screaming frog crawler it will ask you to limit the size of the image to 100KB but again going above is not really a penalty.
Yes if the images will be heavy the time on site will increase and if the page take more than usual to load this is where you might lose your rankings as site load time is a ranking signal now.
Hope this helps!
-
I'm not aware of any penalty based on image size. They can be as big as they need to be, provided the page loads reasonably quickly. You can read up on page speed here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google Image Search consider meta data (EXIF) when looking for a location?
Does Google Image Search consider meta data (EXIF) when looking for a location? Is it essential to define the meta data in order to rank top with images?
Image & Video Optimization | | fduo0 -
Google images not showing on SERP
Hi, I recently noticed that after a specific name search, Google images on the 'Web' SERP are no longer showing up. About a month ago, there were atleast 4-5 headshots of this particular person showing up whenever his name was searched. Now no images are showing, just the ten organic links and two links from adwords campaign we have going. The images are still optimized and some are even from editorial sites. Does anyone know what may have caused the images to disappear and what we can do to bring them back to the main SERP? (Not sure if it matters but we are in Canada) Thanks
Image & Video Optimization | | Lorne_Marr0 -
How to best automate batch naming of product images
On an ecommerce website with tens of thousands of products, product image file names are auto generated by your system, and are often just a string of numbers and letters. We optimize our callout images and heroes but I'm questioning if we are missing a big opportunity with our product image names not being optimized. Does anyone have any insight on a smarter way to automate batch naming for thousands of product images?
Image & Video Optimization | | WebLincon0 -
Optimizing Images Already on Website
I am familiar with tools to reduce jpeg images file size etc before uploading to website. After jpeg images are uploaded to a website, what can be done to enhance load speed of these images? Any software to compress images on a website already?
Image & Video Optimization | | khi50 -
Is it considered duplicate contentnt to post a video to youtube then embed that video on our website's FAQs page?
Essentially, I am answering popular questions we are asked and answering them in a video. Once I post it on youtube, I take the video, add it to our FAQ page, and when someone clicks on the question, a new page opens with the question, the video, and the written answer to the question underneath it. Thanks for any advice. watch?v=bwGRmvnCn7w
Image & Video Optimization | | KempRugeLawGroup0 -
When I host my You Tube Videos on my website how do I get remove the ads that You Tube puts in them?
I am looking for some advice regarding You Tube and removing the adverts that are within the videos when I host them on my website. I 'Googled' the answer and all the information that I found was relevant before the latest You Tube update? Many thanks in advance for your help.
Image & Video Optimization | | mblsolutions0 -
New website & the dreaded drop in rank & queries.
It's been 18 days since I launched my new website, how should I wait be fore I start to worry. Is it natural for this kind of drop, should I go back to my original splash page?
Image & Video Optimization | | KristopherWho0 -
How can we geo-target our website optimization for cities besides our physical location?
We have a client that is a solar energy installation & leasing company in Austin, TX that wants to target the Houston and Dallas markets. We can do a Place Page for their physical offices in Austin and San Antonio to drive traffic for those cities. But we’re not sure the best way to help them rank for Houston and Dallas, where they don't have a physical address. We’re considering a separate landing page for each city, optimized for the geo-term. Will that help them to rank in the 7Pack in Houston and Dallas, if there’s no Place Page? Will it help them rank in the organic listings for that region? Can you offer any other suggestions for how to help them rank in 2 cities where they don’t have physical offices?
Image & Video Optimization | | DenisL0