Migration to new URL structure
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Hi guys,
Just wondering what your processes are when moving a large site to a completely new URL structure on the same domain.
Do you 301 everything from old page to new page, or are your more selective - i.e. only 301 pages that have a certain page authority, for example.
Thanks!
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Josh is right about the reason. Personally I would just do it if the old structure is really really bad
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Definitely implement a 301 reconnect for all pages.
But maybe it makes sense to check all Pages as well and sort out pages which basically are getting no traffic at all.
Then I would decide a) is it worth to optimze this page and reconnect to the improved page or b) completly delete this page and take it out of the index (If the specific page/URL maybe has some valuable links and is still not generating traffic you can think of redirecting it to a related to page, then you don't will loose any link-juice).
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