Last click conversions (Assisted conversions report vs. Channels report)
-
Hi Mozzers,
Does anyone know why the last click / direct conversions (by channel) in the 'assisted conversion report in Google Analytics do not match the conversions in the Channels report. I thought conversion data in the channels report was last click / direct conversions?
Thanks for your help!
-
Hi Carson, thanks for the response and sorry about the super-slow response!
So, by adding my conversions from the standard channel report with my assisted conversions (to get a total conversions view) am I inflating my actual conversions?
-
So Google Analytics uses what it (sometimes) calls "Last Non-Direct Click" attribution by default. You can change this, but it basically just means the last channel clicked by the customer gets the credit everywhere but the Multi-Channel Funnels reports where you can change the model.
First, check that your total goal figure align across models.
Generally the multi-funnel conversion reports are off a bit. I'm not sure why, but the standard reports are more accurate than a report in multi-channel reports or the Model Comparison Tool. The goal value in other reports should be close to the "Last Non-Direct Click" model. Paid search tends to have less variance. All of my other channels are less than 1% off. Are you seeing more variance?
Hope that helps! It's just one of the strange ways where Google comes to a number in a different way, and it doesn't always align perfectly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lower Impression higher clicks and CTR Compared to Previous Month?
I'm looking at our monthly traffic report and noticed that impressions were down in October compared to September but Clicks and CTR increased. I'm thinking it's because certain keyword increased in rank thus increase chances of a click through? Anyone else have any idea? Thank you in advance. Here is the data below: September:
Reporting & Analytics | | davidwang
Total clicks: 5071
Total impressions: 83429
Avg. CTR: 6.08%
Avg. Position: 28.4 October:
Total clicks: 5695
Total impressions: 79366
Avg. CTR: 7.18%
Avg. Position: 28.90 -
When I click an outgoing link from Analytics - why are they all broken?
On one of my websites, if I visit the Behavior > Site Content section of Anayltics any link I try to open is broken. Google Analytics is appending the domain before every URL causing it to open in a popup but as a broken link. Example: Trying to click a link to a page on the website at this URL: http://www.thisisanexample.com/test.html But in the Analytics popup browser this is what it tries to load: www.thisisanexample.comhttp://www.thisisanexample.com/test.html So I can't preview any of the content within Google Analytics. I feel like this is a settings issue somewhere... Any ideas?
Reporting & Analytics | | ShawnW0 -
Google Analytics Auto Report Config
Buonpormeriggio from 15 degrees C, very cloudy wetherby UK 🙂 In Google Analytics I love how you can eMail dashboard reports as illustrated here:
Reporting & Analytics | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/philpotts-tweak-auto-date-range-2_zps3e2b3e50.jpg But a client wants a weekly report but with a week range from Tues to Mon so my question is please:
How do you or can you tweak the date range so when you select weekly it doesnt spit out the standard Mon to sunday report (or Whatever it is). Thanks is advance,
David0 -
Moz Crawler suddenly reporting 1000s of duplicates (BE.net)
In the last 3-4 days we've had several thousand 'duplicate content' warnings appear in our crawl report, 99% of them related to our on-site blog. The blog is BlogEngine.Net, but the pages simply don't exist. The majority seem to be Roger trying quasi-random URLs like:
Reporting & Analytics | | Progauto
/?page=410 /?page=151 Etc. etc. The blog will present content for these requests, but it is of course the same empty page since there's only unique content for up to /?Page=10 or so. Two questions: 1. Did something change recently? These blogs have been up for months, and this problem has only come up this week. Did Roger change to become more aggressive lately? 2. Suggested remediation? On one of the blogs I've put no-index no-follow for any page that has a /?page querystring, and we'll see what effect that has come next crawl next week. However, I'm not sure this will work as per: http://moz.com/community/q/functionality-of-seomoz-crawl-page-reports Anyone else had dynamic blogs suddenly blossom into thousands of duplicate content warnings? Google (rightly) ignores these pages completely.0 -
Conversion via Paypal not showing order value in google analytics
Hello All, I have an e commerce site, when goal conversion happens by CC(credit card) I can see order value in e commerce tab in Google analytics but when conversion happens through paypal I always see order value zero. I want see order value for Pay pal also.Please help me out. Thanks
Reporting & Analytics | | Alick3000 -
Google Analytics VS target="_blank" internal links: How much wrong is it?
I am working on an e-commerce website, and our CEO is sure that having target="_blank" in internal search result is boosting the conversion (not sure, but it's not an issue at the moment). The problem is that Google Analytics sees all URLs visited from search results as entrances/direct visits, hence the Booking Funnel Tracking does not work as it was supposed to. Is there any way to recover the tracking? Or we shall get the rid of target="_blank" attribute?
Reporting & Analytics | | apartmentGin0 -
Google Analytics: Difference Between Goal Conversions & Goal Completions
When using Google Analytics, what is the difference between total goal conversions and total goal completions? We have many goals set up in a lead generation environment. Therefore, the only element of conversion is submitted a lead and arriving on the "Thank You" page. THose thank you pages are tagged accordingly. When we run reports though, the number of "Total Goal Conversions" and "Total Goal Completions" never match up.
Reporting & Analytics | | eMagineSEO0 -
Bing Vs Yahoo Rankings
I was under the impression that Bing powers yahoo search. However, I am recieving a large difference in ranking on some keywords in the two engines. Can anyone ask what or why this is happening? Thanks, Brandon
Reporting & Analytics | | GCSMasone0