Last click conversions (Assisted conversions report vs. Channels report)
-
Hi Mozzers,
Does anyone know why the last click / direct conversions (by channel) in the 'assisted conversion report in Google Analytics do not match the conversions in the Channels report. I thought conversion data in the channels report was last click / direct conversions?
Thanks for your help!
-
Hi Carson, thanks for the response and sorry about the super-slow response!
So, by adding my conversions from the standard channel report with my assisted conversions (to get a total conversions view) am I inflating my actual conversions?
-
So Google Analytics uses what it (sometimes) calls "Last Non-Direct Click" attribution by default. You can change this, but it basically just means the last channel clicked by the customer gets the credit everywhere but the Multi-Channel Funnels reports where you can change the model.
First, check that your total goal figure align across models.
Generally the multi-funnel conversion reports are off a bit. I'm not sure why, but the standard reports are more accurate than a report in multi-channel reports or the Model Comparison Tool. The goal value in other reports should be close to the "Last Non-Direct Click" model. Paid search tends to have less variance. All of my other channels are less than 1% off. Are you seeing more variance?
Hope that helps! It's just one of the strange ways where Google comes to a number in a different way, and it doesn't always align perfectly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lower Impression higher clicks and CTR Compared to Previous Month?
I'm looking at our monthly traffic report and noticed that impressions were down in October compared to September but Clicks and CTR increased. I'm thinking it's because certain keyword increased in rank thus increase chances of a click through? Anyone else have any idea? Thank you in advance. Here is the data below: September:
Reporting & Analytics | | davidwang
Total clicks: 5071
Total impressions: 83429
Avg. CTR: 6.08%
Avg. Position: 28.4 October:
Total clicks: 5695
Total impressions: 79366
Avg. CTR: 7.18%
Avg. Position: 28.90 -
Query on google analytic event report and customized report - Please help.
For my site I placed Black Friday offer.Now I have highlighted one product at homepage banner and tracking that with event. I am sharing with you actual figures of 1 day from Google analytic. Your proper response on this query will really really really helpful to me for understanding google analytic deeply and properly. So pls give your precious time for answering me, I will be thankful to you from bottom of my heart. I am checking event report from behavior, following is report for by that product event - Sessions - 30
Reporting & Analytics | | pragnesh9639
Unique Events - 30
Total Events - 34
Ecommerce Conversion Rate - 3.33% I am checking now report from All pages via Behaviour section - Page views - 97, Unique Page Views - 62, Entrances - 7, Bounce Rate - 57.14%, %Exit - 17.53% Now I create customize report for the same by adding
session -7
Ecommerce conversion rate - 0
unique events -4 MY query - when I added session in customized report then it is different from Event session why (7 and 30) ? same way Ecommerce conversion rate in customized report showing 0% why ( 0% and 3.33% ) ? same way unique events 4 and 30 ? do you suggest what is the best way to analysis such page or what will be best customize report for such analysis? Thanks0 -
Is it possible to set up one of the Goal Conversions on Google Analytics for a different site?
We are in the process of a website migration and need to set up the conversions for the new site. What is the most effective way of doing this?
Reporting & Analytics | | Sable_Group0 -
Organic vs SEO in Analytics
In my analytics account, the Acquisition / All Traffic / Google organic searches shows me around 19,000 hits from 1st Jan to 1st Feb. But if I go to the Search Engine Optimization tab / Queries or Landing pages I can only count 1,800 clicks from 1st Jan to 1st Feb. Why such a huge discrepancy ? Am I getting 1800 clicks from the Google organic search, or 19,000 ?
Reporting & Analytics | | coadr930 -
All goal conversion in Google analytics showing under referral
Hi All, I have switched my website from http to https After switching from http to https all goal conversions in Google analytics showing under referral.I have also updated the GA code for https. Please help me out to fix the issue. Thanks
Reporting & Analytics | | Alick3000 -
Google Analytics Content Experiments - Experiment Conversions and Goal Figures Don't Match
Hi, I set up a new content experiment 6 days ago, the experiment says there have been 2 conversions but the goal associated with it says 5. The experiment is set to target 100% of traffic, distributed evenly among the variations, the goal is a destination URL goal. I've doubled checked the goal set up and everything seems fine. How can the content experiment report a different figure to the goal associated with it? Has anyone else noticed the same problem? Is this a bug? Is there a workaround available? Or is there a setting I need to be aware of when creating content experiments to prevent this from happening? I need to know I can trust the results the content experiments provide.
Reporting & Analytics | | UNIT40 -
Understanding Source/Medium & Conversion Paths
I had always thought that the Traffic Source/Medium in all sections of GA shows last interaction, and the only way to see indirect conversions was through Multi-Channel Functions/Conversion Paths. However, the screenshots - shows transactions and conversion paths that resulted from an email campaign we've done recently. As you can see on the conversion path screenshot, there were 5 conversions (1 conversion type selected - ecommerce/transactions) 3 direct conversion or last interaction and 2 assisted conversions. However - according to the transactions screenshot - there are 5 transactions, all show up as email. I would have thought, that the transaction page would have only shown 3 email conversions - for the 3 direct/last interactions conversions seen in the conversion path. Any idea why this would happen? Was my initial understanding of traffic sources wrong? O7v3cTj.jpg aAPhd8e.jpg
Reporting & Analytics | | S.S.N0 -
How do you eMail reports in the "NEw" version of google analytics
Bonjour from 9 degrees C Wetherby UK In google anlytics I want to export a monthly report to a client. Whilst I can do this in the old version where in the name of flying spacial jockstraps is it in the new version? Any insights welcome 🙂
Reporting & Analytics | | Nightwing0