Google Analytics Landing Page Report Discrepancy

[TheCraig]

I have noticed that when I run a landing page report and use the advanced option so I can view only the landing pages that include a particular string in the URL, have noticed that I in the report, the graph at the top will say one thing, but the data below says something else.  For example, the graph for one particular search shows 200 Impressions, but the info below says 700 impressions and 610 clicks.

Anyone seen anything similar or have any ideas why?

Thanks!

Craig

[Carson-Ward]

Hi there,

Impressions data is always estimated, but Google does two different calculations for the total and each impression. For example, I'm looking at a site right now with 157,358 impressions for one day in the chart and 170,000 in the graph. Google's taking a guess at the number of impressions for the whole site, then for each keyword. The guess in the chart is just a sum for each keyword.

I've seen discrepancies much higher, especially for smaller sites. Which one's more accurate? They're both such overblown estimates it's hard to say. Google Analytics impressions data is intentionally awful. They don't want to make it too easy to parse for those who want to manipulate Google's algorithms.

If you see the same discrepancy in actual sessions, though, let me know.

[TheCraig]

HI René,

Sorry for the delay and thanks for the answer.

I am looking at Acquisition->Search Engine Optimization->Landing Pages.

I am using an advanced search filter with a certain bit of text in the URL.  As an example, the graph up top will show like 200 but the actual data below will show 530 or something like that.

Thanks!

Craig

[renehansen]

What segment are you looking at?

I just tried doing the same and it shows the same data, in both the graph and the data table.