Blog - subdomain vs. subfolderq
-
Hi everyone
I work on an ecommerce site and I'm trying to get more content together for the site & blog. The development team want to put the blog we have on a subdomain of our site, my question is - what is better for SEO
Subfolder vs. subdomain
I've read a couple of articles to say subfolder is better and a subdomain needs a lot of management to build up authority itself?
Thanks!
-
Hi Erick,
Thanks for the response. It all makes sense to me, and I'll push for it. I'll have to build a case of why we want to go with a subfolder, so having feedback and real life case studies from others is great!
Thanks!
-
Using a subfolder has shown to rank better and faster than using a subdomain in tests I've done as well. Subfolder as mentioned by other lets you use your current domain authority to help your posts rank.
Secondly if you are producing great content and actively looking for ways to promote it, as that content is shared and linked to,etc... you are not only building the page authority of your post, but building the domain authority of the site itself.
Also keep in mind how and what you name your sub folders and blog posts as those are super important to help you rank for specific keywords as well.
User experience is also a good thing to keep in mind as the more comfortable the user is with your site, the better their engagement will be. So if navigating to your blog through your known domain is better, do that because your users will feel more comfortable with it and this should also help your engagement.
-
Directory for me, as this help of so many front from reporting to domain authority.
-
I'd personally recommend subdirectory. Google tends to see subdomains as being separate websites so, as you said, it's harder to build up authority to a subdomain blog.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Blog with all copied content, should it be rewritten?
Hi, I am auditing a blog where their goal is to get approved to on ad networks but the whole blog has copied content from different sources, so no ad network is approving them. Surprisingly (at least to me), is that the blog ranks really well for a few keywords (#1's and rich snippets ), has a few hundred of natural backlinks, DA is high, has never been penalized (they have always used canonical tags to the original content), traffic is a few thousand sessions a month with mostly 85% organic search, etc. overall Google likes it enough to show them high on search. So now the owner wants to monetize it. I suggested that the best approach was to rewrite their most visited articles and deleted the rest with 301 redirects to the posts that stay. But I actually haven't worked on a similar project before and can't find precise information online so I'm looking to know if anyone has a similar experience to this. A few of my questions are: If they rewrite most of the pages and delete the rest so there is no repeated/copied content, would ad networks (eg. adsense) approve them? Assuming the new articles are at least as good quality as the current ones but with original content, is there a risk on losing DA? since pretty much it will look like a new site once they are done They have thousands of articles but only about 200 hundred get most visits, which would be the ones getting rewritten, so it should be fine to redirect the deleted ones to the remaining? Thanks for any suggestions and/or tips on this 🙂
Intermediate & Advanced SEO | | ArturoES0 -
Subdomains + SEO
Hi everyone, So a little background - my company launched a new website (http://www.everyaction.com). The homepage is currently hosted on an amazon s3 bucket while the blog and landing pages are hosted within Hubspot. My question is - is that going to end up hurting our SEO in the long run? I've seen a much slower uptick in search engine traffic than I'm used to seeing when launching new sites and I'm wondering if that's because people are sharing the blog.everyaction.com url on social (which then wouldn't benefit just everyaction.com?) Anyways, a little help on what I should be considering when it comes to subdomains would be very helpful. Thanks, Devon
Intermediate & Advanced SEO | | EveryActionHQ0 -
Top 5 tips you would give for an ecommerce blog
Hello, What are the top 5 tips or resources you would give to an ecommerce site that is starting a blog? If EGOL could share, too, that would be great. He's the best. So far we are doing: 1. Around 1000 words per blog post, but varying depending on the topic 2. New product and best product reviews for some of the posts. 3. I'm doing my best to have the writer make them best-of-the-web 4. After we've got a track record, I'll analyze the statistics to see what's working. 5. There's very little blogging in our industry Thanks!
Intermediate & Advanced SEO | | BobGW0 -
Extra indexed pages from my blog in wordpress
I have a blog on my site which is in WordPress. When you publish an article it creates a couple of urls such as tags, author, category, month, ... . So when you look for indexed pages you see tons of pages for the blog. Does it hurt the SEO. If yes how I can sort it out,
Intermediate & Advanced SEO | | AlirezaHamidian0 -
Subdomain blog vs. subfolder blog in 2013
So I've read the posts here: http://moz.com/community/q/subdomain-blog-vs-subfolder-blog-in-2013 and many others, Matt Cutts video, etc. Does anyone have direct experience that its still best practice to use the sub folder? (hopefully a moz employee can chime in?) I have a client looking to use hubspot. They are preaching with the Matt Cutts video. I'm in charge of SEO / marketing and am at odds with them now. I'd like to present the client with more info than "in my experience in the past I've seen subdirectories work." Any help? Articles? etc?
Intermediate & Advanced SEO | | no6thgear0 -
Subdomains for US Regions
The company I work for is expanding their business to new territories. I've got a lot of stabilization to do in the region/state where we're one of the most well known companies of our kind. Currently, we have 3 distinct product lines which are currently distinguished by 3 separate URLS. This is affecting the user flow of our site, so we'd like to clean it up before launching our products into the various regions. The business has decided to grow into 5 new states (one state consisting of one county only) — none of which will feature all 3 products. Our homebase state is the only one that will have all 3 products this year. My initial thought was to use subdomains to separate out the regions, that way we could use a canonical tag to stabilize the root domain (which would feature home state content, and support content for all regions), and remove us from potential duplicate content penalization. Our product content will be nearly identical across the regions for the first year. I second guessed myself by thinking that it was perhaps better to use a "[product].root/region" URL instead. And I'm currently stuck by wondering if it was not better to build out subdomains for products and regions...using one modifier or the other as a funnel/branding page into the other. For instance, user lands on "region.root.com" and sees exactly what products we offer in that region. Basically, a tailored landing page. Meanwhile the bulk of the product content would actually live under "product.root.com/region/page". My head is spinning. And while searching for similar questions I also bumped into reference of another tag meant to be used in some similar cases to mine. I feel like there's a lot of risks involved in this subdomain strategy, but I also can't help but see the benefits in the user flow.
Intermediate & Advanced SEO | | taylor.craig0 -
Optimizing the HomePage of a WordPress blog
Dearest SEOmozzers, I am creating WordPress blogs and I would like to know from a WordPress expert how to better optimize the homepage of a site. In particular, I'd like to know how to create an SEO-friendly homepage that I want to optimize for certain keywords. Do you think that it is better to show on the homepage the posts that I write, which change constantly, or a static, well-optimized text that will include the keywords I want to rank for? I have been naively using the changing posts, but after an analysis of the competitors I have noticed that most of them use a static text and show only the most recent post at the bottom of the page. I'd really appreciate it if you could let me know the best practice to adopt to optimize the site. Thank you. Sal
Intermediate & Advanced SEO | | salvyy0 -
SEO vs 301
I have a website about "Download of games" and im planning open one about "games online" i know that "games online" its super hard to get good ranks, soo im thinking and do a 301 from my website of "download games" to my new website, do you think that is a good strategy ?
Intermediate & Advanced SEO | | nafera21