Open Site Explorer - Spam analysis: need help with inbound links... from my site!

[micvitale]

hallo,

reading my spam analysis report from open explorer, I found somenthing I don't understand (please see attached image):

The long list of links inside the red rectangle are inbound links with a spam score of 5 coming from my same site.

How is that possible? Should I remove those links?

Also , I see that many of those links are links present in the top navigation bar (about page, home page, service description etc.) or in the sidebar section of the website (categories, recent posts, recent comments).

Should I treat them differently?

Thank you for your time.

[micvitale]

thank you very much Matt!

[MattRoney]

Hi Giorgio!

You can find your MozTrust and MozRank in the Links section of Moz Analytics under Competitive Metrics, or in Open Site Explorer under Compare Link Metrics. The right score for your website will depend on the scores of your competitors. Higher is always better, but you should at least aim to be ahead of the sites you compete with for rankings.

Since those are link metrics, you'd probably benefit from a competitive link analysis. Rand explains that in this Moz Academy video.

As for a technical audit, the Beginner's Guide to SEO covers a lot of the factors, as does the Web Developer's Cheat Sheet. There are other resources in the Learn section, and a lot of the tools in Moz Analytics can make the process much easier, as well. It's up to you whether you feel comfortable running the audit yourself, but if not a consultant would be a good idea.

That help?

[micvitale]

Thank you Peter and Chris for your help, and I will definetly look into the links you gave me.

I need some further clarificattion, though.

How low is my MozTRust and MozRank? How can I know what should be the right score, for my website?

Getting a technical audit: how do you suggest to proceed? there is a ckecklist I could go through  or should I look after some expert advice?

thank  you again

[Mobilio]

First - calm down and see with attention this screen.

This screen in OSE "Inbound links" show all types of links - this page only, sub-domain level, domain level, internal, external, redirects, follow, nofollow, etc. In order to filter some of them you need to use three drop downs. Also internal links isn't spam signal.

So score 5/17 meaning:

• Low MozTrust or MozRank score
• Large site with few links
• Site link diversity is low

So first can be fixed with few more links over internet. This will heal also second issue. The most interesting is third - you need to play with anchor text to make something called "perfect link profile". I'm not going to explain here what this mean but in theory you should link your site with different anchors with different links. This can be image links, "click here", "visit site" and many other.

I think that read your question few days ago about some site issues as i remember. So you need to make technical audit of your site and his link profile before proceed with link building.

PS: Also please check Rand explanation about Moz Spam Score:
https://moz.com/blog/spam-score-mozs-new-metric-to-measure-penalization-risk
https://moz.com/blog/understanding-and-applying-mozs-spam-score-metric-whiteboard-fridayhttps://moz.com/help/guides/research-tools/open-site-explorer/spam-analysis
and see what are your issues compared to other. I'm not paying customer and unfortunately i can't see this report for your site.

[OlegKorneitchouk]

Your website has a spam score of 5 therefor any links coming from your website will have a spam score of 5. There are several links above that red box that also come from your website and have a spam score of 5.

In order to reduce your spam score, you will have to remove backlinks from the sites that Moz says are spammy and/or build more links from high authority websites.