Some changes to how we measure Tweet Verticals on SERPs
-
Hello all!
One of the biggest challenges we face here at Moz is keeping up with Google's ever-changing SERP features whilst maintaining minimal impact on customer data. However sometimes this is inevitable for us to be able to stay relevant. We are deploying a change today that will have an effect on rankings for some campaigns.
As of today, we will now track tweets as verticals instead of organic ranking positions. This will affect around 7% of SERPs.
I have attached an image that shows how tweets look when integrated into the SERP. In this example, prior to today, we would have measured https://twitter.com/Moz as the second organic ranking position and https://www.facebook.com/moz/ as the third organic ranking position. After today, we will measure https://twitter.com/Moz as a Tweet SERP feature, and https://www.facebook.com/moz/ as the second organic ranking position. The Tweet SERP feature will appear in our tools soon.
We expect this to have a pretty low impact on a campaign's Search Visibility score (~ 0.1% on average) but we wanted to call this out as it will manifest as a page 1 ranking change for those keywords.
Any feedback or questions please reply below! Or contact the help team!
Thanks,
Jon
-
Cheers for the heads up. To be fair it does make sense to have it as a seperate element, much like the knowledge graph panel which despite being in prime location is not really part of the serps. Cheers for this and will look forward to the new tweet serp feature coming soon.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Did Moz Bar change to have no Keyword capabilities?
I'm trying to use it during SEO training over here and the KW button goes to a "Get Page Optimization Score with MozBar Premium - Try Free", with a link that takes you to: https://hsinfo.moz.com/mozpro/mozbar/lander?utm_medium=cpc&utm_source=google&utm_campaign=Brand | NA&utm_adgroup=Brand - MozBar&utm_term=mozbar&gclid=CjwKCAjwxOCRBhA8EiwA0X8hi4Tx1YaOVwzWZaCGmzmYdBO4JEON8YlRMw52stp2AyfEBbH4uWDnARoCum0QAvD_BwE? Didn't this used to accept keywords and allow keyword checking? My training materials have the KW button behaving like this: [1] Do Keyword Research in MozBar.
Moz Bar | | EricaJorgensen
1. Click the icon with KW and a magnifying glass.
2. Enter a term related to your subject. For example, "cyber security".
There is a section telling you the keyword score, the relevancy to your page, and giving you optimizations that you can make to the page regarding this term.... Thus, I feel sure KW had useful and free features and not a button for a trial and paid Moz Bar Premium account. What is the pricing for this feature now? Or am I missing something? Thanks,
Tracy!0 -
Is Keyword Difficulty tool algorithm changed ?
I'm very confused about this. From today, I realized that your algorithm for this tool changed. For example, I have search KC for this keyword before: suitcases for kids has KC is 23. But today I checked it again and it's 43. How can I deal with this new data? Is KC is good for determine that a keyword is easy to rank for ?
Moz Bar | | trungbq060 -
SERP Overlay Issue in Firefox
My SERP overlay in Firefox has stopped working, all other features of the Mozbar seem to be working fine, so wondering if I am missing something obvious?
Moz Bar | | gamnaking11 -
RDLinkback numbers measured Logarithmic scale or Raw count?
Hi Community, I was wondering if the rd linkback numbers (that show up on the keyword analysis) are on a logarithmic scale or raw count?
Moz Bar | | Krackle0 -
Serp analysis stuck in pending for days
Hi guys, a bunch of my keywords are stuck in the keyword analysis tool for many days now. What should I do?
Moz Bar | | Rajaindiain0 -
Moz / more changes on the way?
I love Moz and the community and all the tools here. I admit I haven't rolled around in all the new things rolled out a few months ago. I thought there were more changes on the way but I wasn't sure if those already happened and I missed them or if I need to be patient? Affiliate program, client reporting? Thanks for any response. Have a great weekend! Matthew
Moz Bar | | Mrupp441 -
Bing data in the keyword difficulty and SERP analysis tool
Hi Guys, I'm wondering about the exact match bing data in the Moz KWD & SERP analysis tool. We're looking at the ranking difficulty for given terms in Google but getting exact match bing numbers. Is the tool estimating Google searches from the bing data (perhaps a simple formula assuming maybe 10% search totals for Bing, 60% for Google or whatever is closest these days) or is it just raw bing numbers that we then have to upsize in order to estimate search numbers in Google? Hope that makes some kind of sense! In other words - how are you guys using that Bing data when considering terms to target using this tool? Look forward to hearing your thoughts.
Moz Bar | | lovealbatross
Cheers
James0
