Linkbuilding for Medical-Industry Sites

[maxcarnage]

Hey Mozzers,

I currently have a client in the medical industry who I'm trying to build some keyword rankings for, but I'm having a hard-time finding low-/no- cost link partners.

The client specializes in 'breast augmentation procedures' (ex. breast reduction, breast enhancement, reconstruction, etc.), however, a lot of the sites I've been finding throughout my link prospecting efforts are either low-quality or haven't published content in at least several years.

My question to you all is:

Have you found any SEO strategies to be particularly successful for medical industry-based sites or plastic surgeon sites?

Thank you all so much for taking the time to read this! I'm looking forward to reading your responses!

[Rachel_J]

Great question! I would love to hear more answers to this as I have a client in medical waste disposal. I guess you can say I'm in a similar predicament with link-building :).

[maxcarnage]

Thanks Russ, that's definitely some great food-for-thought. I will give this a try and let you know how it works out!

[rjonesx. 0]

This is going to be a difficult industry because of the sensitive nature of the services. If I were you, I would focus on the reconstructive side of the business. This is where you will get links and, hopefully, some of that link value will flow through to your other product lines. You have a couple of options then...

1. Charity: This one is obvious. The client should be actively engaged in the charitable community, building relationships that help connect families, friends, patients and, ultimately, funding to charities. Your client should constantly be running charitable events, fundraisers, etc. that serve the public good - it does good and gets lots of attention.

2. Medical Content: I think there are two basic options under this

   • Broken Link Building: There are quite a few opportunities here. You can re-create and improve on missing breast cancer content. Make the content great, then reach out to every site that used to link to the old broken page and tell them to update to your link. If you havent read it yet, take a look at The Broken Link Building Bible for more info...

   • Resource Page Link Building: Once you have created these high quality pages, you can start reaching out to every health and cancer research page. There are tons of pages on the Internet that organize links related to resources for patients, survivors, friends, family, etc. related to breast cancer.

Hopefully this will give you a start.