Campaign warnings and recommendations
-
How crucial is it to follow / fix the campaign warnings. For example, even though our website is ranking well the campaign report is stating that we've too many links on the majority of pages and the title element is too long.
My question is if I make changes based on these recommendations, do you think that we will see a dramatic improvement in our rankings ?
-
All I can do is echo Ryan's point on this one, he does a great job of summing it up.
-
Global newspapers usually have very high DA and extremely high PA for their main page and category pages. Sites with higher DA/PA are crawled more frequently and deeper then other sites.
Time magazine has over 250 links on it's home page. If I was asked to do SEO work for Time, I would use the SEOmoz campaign tool, the warning for too many links would appear and I would disregard the warning. I realize Time.com's 97 PA and 98 DA fully supports the crawling of those links. Even so, I would still review the links to ensure there are not any opportunities for improvement, but overall the site is fine in this regard.
In short, if you are happy with your site's performance in SERPs go ahead and disregard the warning. If you are looking for opportunities to improve, you can investigate the matter further.
-
I note your point, but global newspaper sites as a example have hundreds of links per page - so I shall assume that as our site is already very well ranked it should not cause a future problem ?
-
I have found that fixing problems pointed out by google leads to good things. I also learned the hard way that ignoring them for too long will eventually result in punishment. I would make any suggested changes, or at least try it for a while and see what happens.
-
All aspects of SERPs is comparative in nature. You can rank #1 with a crappy site, as long as everyone else who is competing for the same keyword has worse pages then you.
Sometimes you can make a big positive change to your site and not change rankings at all. Other times you can make a minor tweak and jump up a few notches. There is no way to offer any quality generic advice here.
What I would suggest is to make a list of all SEO improvements which can be made to your site, then prioritize that list. Items on your most popular pages should take priority over less popular pages. Items involving major factors such as your page's title should be prioritized over items which are relatively less important such as too many links on a page.
You asked "how crucial is it to [make changes]". Only you can answer that question. How crucial is it for you to try and improve your rankings for the given page?
-
Writing engaging title tags that do not exceed the max length could lead to an increased click through rate. This may not have a massive impact on your rankings but it could potentially drive more traffic to your site.
Having too many links will reduce the amount of internal 'link juice' that each link will pass. if you reduce the number of links by a couple you will not see much impact but a larger cull could potentially boost the rankings of the pages you choose to focus on. The following blog may be useful to read:
http://www.seomoz.org/blog/how-many-links-is-too-many
With all the warning I think you need to evaluate the amount of work vs the potential impact and prioritise accordingly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why is my campaign showing old data?
My campaign is stuck in a time-warp. It seems to think it's still May. Why is this? Can anyone help please.
Moz Pro | | rhiannondavies0 -
Can using url builder for campaign tracking impact link equity?
We have used the URL builder tools for building custom links that are placed on our referrer websites mainly for campaign tracking in Google Analytics, but when you use a shortened link on another website how does that impact the the link juice or equity? Is there any negative impact on the link rankings? Or should you provide the specific landing page url to the company that will be posting a link to your site?
Moz Pro | | CSobus0 -
Can anybody recommend me a softwear to create sitemap?
I am trying to increase my website traffic and I know that sitemaps are super important to google and not only. So far I spent some money on softwear from several companies and the results were terrible. Money spent on nothing. I really need sugestions from you because I'm feed up to spend money on nothing. NB: I am not a programer or website developer so my knowlegde is rather basic in this stuff but I like learning new things. THANKS A LOT!!!
Moz Pro | | mihaelastam0 -
Once I start a campaign, is it possible to edit the domain?
I accidentally submitted a subdomain instead of the root domain. Is it possible to fix this? Or how should this be addressed? Thanks in advance!
Moz Pro | | comerecommended0 -
How to create a campaign to 3 products
I have 3 products, and structure my site: www.mysite.com - have a page to acess the products, institucional, blog.... www.mysite.com/product-1 - have informations and structure to product 1 (videos, testimonials, features, revisions) - this product have the specifics keywords, and are different of product2, 3.... the same in: www.mysite.com/product-2 - keywords specifics and differents of prod1, prod3 www.mysite.com/product-3 - keywords specifics and differents of prod1, prod2 I need create 4 campaigns in seomoz, URL to URL, or create unique campaign with url "www.mysite.com"?
Moz Pro | | Edudebona0 -
Campaign data via API
I am currently in the process of building an in house system for managing our clients SEO campaigns. One of the features that we will be including is a customer login where clients can view their reports and site progress. We plan on providing rankings and traffic stats within this which we will collect on a weekly basis to store historical changes. While I could integrate into analytics for traffic and create my own web crawler for rankings, this seems a waste since I already have that data in one central location. Looking through the moz API details it seems to have lots of functions for links but nothing relating to the campaigns. Is there any way or are there any plans to open up campaign data to an API? If I could do this I would certainly upgrade to allow each client to have their own campaign.
Moz Pro | | PPCnSEO0 -
Is there a "manager view" where I can share just one campaign?
I have an account where we manager several different domains, but I need a manager to only see ONE of those campaigns, not all of them. Is there a manager view where I an share just that one campaign?
Moz Pro | | rivershark0