Campaign warnings and recommendations
-
How crucial is it to follow / fix the campaign warnings. For example, even though our website is ranking well the campaign report is stating that we've too many links on the majority of pages and the title element is too long.
My question is if I make changes based on these recommendations, do you think that we will see a dramatic improvement in our rankings ?
-
All I can do is echo Ryan's point on this one, he does a great job of summing it up.
-
Global newspapers usually have very high DA and extremely high PA for their main page and category pages. Sites with higher DA/PA are crawled more frequently and deeper then other sites.
Time magazine has over 250 links on it's home page. If I was asked to do SEO work for Time, I would use the SEOmoz campaign tool, the warning for too many links would appear and I would disregard the warning. I realize Time.com's 97 PA and 98 DA fully supports the crawling of those links. Even so, I would still review the links to ensure there are not any opportunities for improvement, but overall the site is fine in this regard.
In short, if you are happy with your site's performance in SERPs go ahead and disregard the warning. If you are looking for opportunities to improve, you can investigate the matter further.
-
I note your point, but global newspaper sites as a example have hundreds of links per page - so I shall assume that as our site is already very well ranked it should not cause a future problem ?
-
I have found that fixing problems pointed out by google leads to good things. I also learned the hard way that ignoring them for too long will eventually result in punishment. I would make any suggested changes, or at least try it for a while and see what happens.
-
All aspects of SERPs is comparative in nature. You can rank #1 with a crappy site, as long as everyone else who is competing for the same keyword has worse pages then you.
Sometimes you can make a big positive change to your site and not change rankings at all. Other times you can make a minor tweak and jump up a few notches. There is no way to offer any quality generic advice here.
What I would suggest is to make a list of all SEO improvements which can be made to your site, then prioritize that list. Items on your most popular pages should take priority over less popular pages. Items involving major factors such as your page's title should be prioritized over items which are relatively less important such as too many links on a page.
You asked "how crucial is it to [make changes]". Only you can answer that question. How crucial is it for you to try and improve your rankings for the given page?
-
Writing engaging title tags that do not exceed the max length could lead to an increased click through rate. This may not have a massive impact on your rankings but it could potentially drive more traffic to your site.
Having too many links will reduce the amount of internal 'link juice' that each link will pass. if you reduce the number of links by a couple you will not see much impact but a larger cull could potentially boost the rankings of the pages you choose to focus on. The following blog may be useful to read:
http://www.seomoz.org/blog/how-many-links-is-too-many
With all the warning I think you need to evaluate the amount of work vs the potential impact and prioritise accordingly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pro newbie - What is a "campaign"?
I signed up three weeks ago and the first email to me begins with: The first step in PRO is to set up your campaign. Once we start tracking your site and social media accounts, you'll start receiving handy reports of your data. You can also surface site issues right in the app to help you prioritize which fixes you can make for immediate results. At this point I don't know what kind of "campaign" this is or what the "app" is. I have also lodged a ticket because something seems to be broken about my Pro status. I can obviously participate here, so I have a Pro status, but at OSE, it says "Social metrics only available to paid Moz subscribers. Learn more" and hit my Advanced Report limit for the day without seeing any such report.
Moz Pro | | trainSEM0 -
How to Properly Set Up My Campaign
My url www.pcf.org redirects to ttp://www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4/Home.htm because of my old CMS and this cannot be changed. Should I set it up as a Subdomain, root domain, or folder? For example using the homepage url http://www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4/Home.htm I get the following results: subdomain: You've decided to set up a subdomain campaign, but entered the subfolder path:
Moz Pro | | mstanwyck
www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4. Don't worry, we'll switch that for you and crawl everything on your subdomain: www.pcf.org. If you meant to set this up to only crawl pages in the subfolder /site/c.leJRIROrEpH/b.5699537/k.BEF4, click "Go back and Change" and choose the subfolder option in step 1. root domain: You've decided to set up a root domain campaign, but entered the subfolder path: www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4. Don't worry, we'll switch that for you and crawl everything in the subfolder /site/c.leJRIROrEpH/b.5699537/k.BEF4. subfolder: It looks like you submitted a URL that relates to an individual file: www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4/Home.htm
rather than a folder:
www.pcf.org/site/c.leJRIROrEpH/b.5699537/k.BEF4. Don’t worry, we’ll switch that for you and crawl everything in that folder instead. If you meant to set this up for a different folder, click ”Go back and change” and enter a different path. To complicate things further, as you move through the site, the only part of the URL that starys consistent 100% of the time is: http://www.pcf.org/site/c.leJRIROrEpH/ Depending on where you are on the site, it appends the url. For example: One page is http://www.pcf.org/site/c.leJRIROrEpH/b.6185669/k.9792/Sherry_Galloway.htm while another is http://www.pcf.org/site/c.leJRIROrEpH/b.5800843/k.94DE/Everyday_Heroes.htm0 -
Campaign Setup-GA account
When setting up a campaign- in select a Google account it does not show the subdoman account. The drop down has other accounts we have but not the one we want.
Moz Pro | | RNK0 -
Campaign crawl re - schedule
Hello, On the last crawl of a website of mine, seomoz pointed out about 1500 errors (ouch!) on my site. I have made some corrections and i just want to see if they are at the right way but the next crawl is in a week. Is there any way so i can force a crawl before the scheduled date? Thanks!
Moz Pro | | Tz_Seo0 -
How can i get seomoz to crawl a campaign on demand
hi how can i get seomoz to crawl a campaign on demand instead of on a weekly basis? For example i have corrected some error warnings and on page elements and would like it to re crawl the site sooner to see how the corrections have worked? thanks
Moz Pro | | Bristolweb0 -
Is There a Way to Create Branded Campaign Reports in seomoz.org Campaigns?
We have a few exciting clients we about to start working with and I'm looking for a full campaign management solution that allows for branded reporting. Because we are an agency, is there an option I'm missing that allows you to swap your logo with the seomoz.org logo?
Moz Pro | | stevewiideman0 -
Can't add my domain климатмонтаж.рф to Campaign Manager
Hello semoz, I having problem adding my site http://климатмонтаж.рф to Campaign Manager. I got this error: "We have detected that the root domain климатмонтаж.рф does not respond to web requests. Using this domain, we will be unable to crawl your site or present accurate SERP information." Is it possible anyhow to add my cyrillic domain? Thank You, Dmitri
Moz Pro | | zhuk0 -
Cannot delet campaign
I tried to delete campaigns inside "Settings" on a particular campaign. However, the campaigns still hangs around.. Please assist
Moz Pro | | freaksh00