How do I get more video reviews on a new site?
-
Hi,
I'm working on a site that has video reviews of various places. It's general information/experience that most people possess and production-wise they are selfies. These videos are then transcribed and, voila... searchable content.
My problem is this... how do I get large numbers of people to go to the trouble to make a 2 minute selfie? I thought about HARO, since one could work in a plug for something, but they have a site traffic threshold that this new site isn't at.
Any and all ideas on how to efficiently generate this content for a new site with very little traffic would be appreciated.
Thanks!
-
Hi Erica,
Yeah, I get that about Google and links. just trying to come up with some reason why anyone would go to the trouble to submit a video review.
Moz is kind of tough comparison, since it's an industry leader with many reasons one might post.
Thanks... Mike
-
So Google does not allow people to buy links or exchange a link for a link. They also penalize for low-quality / spammy link building. Those are the two things that they don't like.
Here at Moz, we gamify our Q&A and blog comments with MozPoints. At 200 MozPoints, you get the first link in your profile followed. This works for us because we also heavily moderate in order to make sure people aren't gaming the system just for MozPoints. (Happens all the time.) Also, if you write a guest blog post for us, your links will be followed, but again, it's okay because we edit and make sure the links are relevant and moderate, moderate, moderate. Additionally, we have so many links pointing to us from a variety of sources and a ton of relevant links in both directions that a handful of potentially off-topic links are a drop in the bucket.
-
Do you think folks would do a video review if they could get a link to some local business... part of the mention in their review? If so, how would I publicize that without getting slammed by the G?
-
Random extra thought: You could give people discounts to the places that you want them to record at.
-
Hi Erica,
Thanks for the post. I've seeded it with reviews. The main trouble is getting folks there to even come in contact with the idea of posting a video. Good points about interface and gamifying. The site doesn't sell anything, so can't give a discount.
If anyone has any more ideas, please post. Thanks!
-
You want to do / can do a couple a things:
1. Make sure it's really super simple stupid easy for people to upload their videos. You'll need to do lots of user testing to make sure anyone can upload their stuff. Make sure you call it out and ask people to do so.
2. You can gameify it someway. Example, you might start by giving people a 10% discount for uploading a video.
3. You can seed a few videos. People tend to do things when they see others do it. You can use your staff to do it and show it off. Or you can send free merch to bloggers/influencers and ask them to make videos. You can't force them, but this can seed your pages for a start. I did something similar years ago, and it was very successful.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Infinite Scrolling on Publisher Sites - is VentureBeat's implementation really SEO-friendly?
I've just begun a new project auditing the site of a news publisher. In order to increase pageviews and thus increase advertising revenue, at some point in the past they implemented something so that as many as 5 different articles load per article page. All articles are loaded at the same time and from looking in Google's cache and the errors flagged up in Search Console, Google treats it as one big mass of content, not separate pages. Another thing to note is that when a user scrolls down, the URL does in fact change when you get to the next article. My initial thought was to remove this functionality and just load one article per page. However I happened to notice that VentureBeat.com uses something similar. They use infinite scrolling so that the other articles on the page (in a 'feed' style) only load when a user scrolls to the bottom of the first article. I checked Google's cached versions of the pages and it seems that Google also only reads the first article which seems like an ideal solution. This obviously has the benefit of additionally speeding up loading time of the page too. My question is, is VentureBeat's implementation actually that SEO-friendly or not. VentureBeat have 'sort of' followed Google's guidelines with regards to how to implement infinite scrolling https://webmasters.googleblog.com/2014/02/infinite-scroll-search-friendly.html by using prev and next tags for pagination https://support.google.com/webmasters/answer/1663744?hl=en. However isn't the point of pagination to list multiple pages in a series (i.e. page 2, page 3, page 4 etc.) rather than just other related articles? Here's an example - http://venturebeat.com/2016/11/11/facebooks-cto-explains-social-networks-10-year-mission-global-connectivity-ai-vr/ Would be interesting to know if someone has dealt with this first-hand or just has an opinion. Thanks in advance! Daniel
White Hat / Black Hat SEO | | Daniel_Morgan1 -
What would you say is hurting this site, Penguin or Panda?
Would you say this is both Penguin and Panda and no penalty has ever been lifted? What would be your general recommendations for this site? seWnoQm
White Hat / Black Hat SEO | | BobGW0 -
Linking Authentic Sites Together - Semi-PBN?
Recently I've had a lot of ideas of sites to build that all would have some sort of relevance to each other, all that would be relevant to my current business. For example, say you have sites for: bars/clubs, music festivals, cinemas, etc, one site for each. While these aren't all directly related to each other, they all kind of fall within a category of entertainment and having fun. Now, I'm not thinking about this as if I were to build a Private Blog Network, but instead each site would actually be valuable to visitors, be content rich, have regular updates and thriving social media etc, as if each were its own individual business. What would be your opinion on actually linking these together at some point down the line? I must stress that these would not be like typical PBN sites where the themes are the same, content is spun or badly written, no human touches or actual value, anything spammy etc, these would actually be authentic quality sites that you would reasonably expect to have a thriving community. Personally, after changing my ways from blackhat to weary-of-linkbuilding whitehat when Penguin 1 was released, I'm aware of what a bad linkbuilding strategy can do and would rather steer clear, however when I compare the plan of these authentic sites I have in my head to the obvious, low quality PBNs that I find competitors use to rank well all the time, I'm coming around to the idea that they may not pose a threat with the way I intend to implement them. Can I get some thoughts?
White Hat / Black Hat SEO | | Leads.Bz2 -
Have just submitted Disavow file to Google: Shall I wait until after they have removed bad links to start new content lead SEO campaign?
Hi guys, I am currently conducting some SEO work for a client. Their previous SEO company had built a lot of low quality/spam links to their site and as a result their rankings and traffic have dropped dramatically. I have analysed their current link profile, and have submitted the spammiest domains to Google via the Disavow tool. The question I had was.. Do I wait until Google removes the spam links that I have submitted, and then start the new content based SEO campaign. Or would it be okay to start the content based SEO campaign now, even though the current spam links havent been removed yet.. Look forward to your replies on this...
White Hat / Black Hat SEO | | sanj50500 -
Old SPAM tactic still works and gets TOP 3 in SERP?
Hi Mozers, Below you can see some examples of spam ( hidden text and sneaky redirects) which are in SERP for our branded keywords during last 3 months. Some of them occupy very high position in SERP (top 3/top5). https://www.google.com/search?num=100&newwindow=1&safe=off&biw=1883&bih=1028&q=%22your+mac+-%22%2B%22cleanmymac%22 I sent spam reports and I’m going to continue doing so. (~500 spam reports from personal and work google account) I contacting directly with some of the hacked sites (web-masters) and tried to help them to fix this issue, but it takes a lot of my time. But 3 months!? Can you give me any advice, what doing next? Thank you!
White Hat / Black Hat SEO | | MacPaw0 -
What's the best way to set up 301's from an old off-site subdomain to a new off-site subdomain?
We are moving our Online store to a new service and we need to create 301's for all of the old product URLs. Being that the old store was hosted off-site, what is the best way to handle the 301 re-directs? Thanks!
White Hat / Black Hat SEO | | VermilionDesignInteractive0 -
How Fast Can You Rank a New Domain?
How long would it take to get a 1 page ranking for a new site after Penguin? Thinking about starting fresh. New site would have fresh content and keyword in the domain.
White Hat / Black Hat SEO | | veed230 -
Penguin destroys 1 of my sites! Any ideas why the other was spared?
I have 2 main sites for my business. One is a creaky homestead site about 4 years old Another is a much more sophisticated wordpress site now almost 2 years old. That site's traffic steadily increased until May of 2011 when it suffereed a 25 to 30% decline probably due to Panda. I did all of the recommended fixes with little effect until about 3 months ago when its traffic started going up again and had almost a complete recovery until last week when my traffic is down about 95%. I strongly suspecct the penguin. Interestingly, my old site has been virtually unaffectted even though bost sites are fairly similar, on both sites I started with a lot of directory links including DMOZ, Yahoo, BOTW, some strong lawyer sites like NOLO.COM, Lawyers.com, and others not so strong but I tried to get the best directories I could find. Then I started getting a lot of natural links but some of these aee pretty junky sites and scraper type sites. I am curious if anyone has any thoughts on why www.uncontesteddivorce-nyc.com was hit so hard while www.affordable-uncontested-divorce.com is unscathed. The newer site has, accoring to majestic seo and market samurai, around 35, 000 backlinks, while the older site has around 3500. Thanks, Paul
White Hat / Black Hat SEO | | diogenes0