E-commerce website
-
Hi,
I have to do a SEO optimization on a huge e-commerce website, but i don´t know if i have to focus in Schema or meta tags ( page title, meta description) which of them is more important? how can I optimize the website?
Thanks
-
Thanks!
-
Hi Herbet, in addition to the great resource Moosa Linked to above, you may also want to check out our Beginners Guide to SEO. Actually, I'd make sure you understand and get some experience implementing all the concepts introduced in the Beginners Guide before tackling a few small to medium eCommerce sites, and then moving onto a large one once you've gained some valuable experience and built up your confidence in optimizing sites . Optimizing a large e-commerce site e-commerce site is quite involved, and is a huge investment of time and money.
To answer your first question, though, if you only have the resources focus on adding custom titles and page descriptions for your site OR schema tags at first, I'd definitely start with the titles and page descriptions. If you don't write your own and properly mark them up, then the search engines will have a much harder time figuring out what your pages are about, and will populate the page titles and descriptions for them in search results with whatever they can find on your pages.
-
It´s a lot of work! Thanks Chris! I´ll take note
-
Thanks Malika! I´ll take note
-
Talking from the experience e-commerce for a big website is one hell of a deal and if it’s a competitive market you need to deal with lots of stuff. You have to deal with everything from Meta details to UI, UX, schema and more.
http://www.inc.com/jayson-demers/17-essential-seo-strategies-for-e-commerce-sites.html
This post covers the initial game plan but there is always more to it.
Hope this helps!
-
There are a lot of elements to consider when doing an eCommerce SEO campaign and both schema and your page titles/meta descriptions form just small parts of it.
Are you currently researching how to SEO the site or are you at a point where the majority of work is done and you're looking to refine schema/meta info?
-
Schema is slowly picking up and would be very beneficial and will be deemed important by search engines as its a joint effort by Google, Bing and Yahoo!.
Meta tags on the other hand have always been important. Page Title being the most important here.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving E-Commerce Store to Subdomain?
Hi all, We have a customer who currently uses Square for their in-store point-of-sale system as well as for their e-commerce website. From my understanding, a Square site is a watered-down version of Weebly, and is proving to be highly restrictive from an SEO and content structuring standpoint. It's been an uphill battle to try and get traction for their site in SERPs. Would it be a bad idea to move the entire Square online store to a subdomain, and install WordPress on the root domain? This way their online store would remain as-is, but the primary pages on the site would be on WordPress which would give us a lot more control over the content. I just want to make sure this doesn't negatively impact their SEO. Thanks!
Technical SEO | | suarezventures0 -
To merge website and blog?
I was hoping to get a bit of advice if possible. Our website has a domain authority of 25. Our blog, on a separate platform has a domain authority of 73. In essence, we were wondering if we should move all the content from our blog to our website and then set up redirects? What's stopped us so far is the fear that the links from the blog, with the higher domain authority, are having a positive effect on the website, and if we were to move the content we'd lose the value of those backlinks. So I was wondering if you could possibly advise me on the matter? Any help would be much appreciated. Thanks
Technical SEO | | Stone_Junction0 -
Mobile website content optimisation
Hi there, someone I know is going to put their site to a mobile version with a mobile sub domain (m.). I have recommended responsive but for now this is their only way forward to cope with the 21st April update by Google. My question is what is the best practice for content, as its a different url will there need to be a canonical tag in to stop duplication and thus being penalised from the Google panda update? Any advice much appreciated.
Technical SEO | | tdigital0 -
Content Organization Advice with Big Commerce
Hi folks, We have three places with unique content for our company. Our ecommerce site (hosted on big commerce), our help desk knowledge base (subdomain, hosted on zendesk), and our blog (separate domain, self hosted wordpress). We're about to refocus our efforts on generating high quality content, and I'm trying to figure out the best strategy to organize it. I think from an SEO perspective, if we had all of the content hosted directly on our ecommerce site, that would be best. Unfortunately Big Commerce doesn't have much by way of content management. We can't (yet) install a blogging platform or CMS onto our root domain. What's the next best option? Does it do any good to move our blog to a subdomain? Should I try to post all content on our root domain and just deal with the lack of content management (i.e. just make a new web page for each blog entry). Basically, what's the best strategy in this situation for SEO? Any advice appreciated. Thanks so much! Hal
Technical SEO | | AlabuSkinCare0 -
Advice on Linking to an Adult Related Website
I have a question regarding whether or not Google would penalize my main website for linking to a website that has adult content. The site I am linking to is not a porn site, rather it is a site that sells web site templates for adult related stores selling sexy toys, videos, etc. For example my site that is linking to the adult related website is here: http://www.websitetemplatedesign.com/ and the link to the site is in the footer at the bottom left which is an icon. And it links to http://www.adultsextemplates.com/ Im just looking for advice as to whether or not this could be a penalty or not. I did suffer major SERP loss in the last month and Im trying to find what I am doing that may have caused this. Any advice would be appreciated.
Technical SEO | | jmccommas0 -
How do I resolve Twin domains? redirect website.com to www.website.com?
I am new to this website. Tried to run a campain and got a warning that website.com resolves to www.website.com which hinders SERP by competing for Keyword indexing!. (website is my domain name) Would appreciate help with this. Thanks. S.H. PS: here is the exact wording of error : We have detected that the domain www.yfvaccine.com and the domain yfvaccine.com both respond to web requests and do not redirect. Having two "twin" domains that both resolve forces them to battle for SERP positions, making your SEO efforts less effective. We suggest redirecting one, then entering the other here.
Technical SEO | | sherohass0 -
E-commerce categrory out of stock items
Hi All, I would like to hide all the products that are out of stock on my category pages, for example with a display:none (maybe there are better options/techniques do this....tips are welcome). The visitor has the options to reveal the out of stock items by using one of the filters, or by using a check-box "Show out of stock items". Would this still be in line with Google's guidelines? Am I taking a risk to get a penalty cause I'm hiding content? In my opinion it would not, cause I'm doing this to achieve a better user experience. Items are most of the time out of stock for a week not any longer. Hope to hear from you guys. Thanks in advance Richard
Technical SEO | | Horlogeboetiek0 -
Google website-links changing back and fourth
Thought I might ask you guys if you have ever seen anything similar, 'cause I sure haven't. 🙂 I have a client who stumbled across a problem with his website links. Google change them back and fourth. one day one of the links will be called "iPhone 4 accessories" and some weeks pass and then it changes to " 4 accessories". Weeks pass again and then the iphone is back. First I thought to myself that Google might have expanded the AdWords filter to include website-links.. But then I remembered that they were ordered by the EU courts to size that practice.. so that can't be it. Plus allot of his competition doesn't seem to have the same problem. I have checked everything, the links, title tags, page titles exc.. and I acn't realt find any reason why this should be happening to him and I must admit I have never seen anything similar. Any hints and pointers would be most welcome 🙂
Technical SEO | | ReneReinholdt0