Content Organization Advice with Big Commerce
-
Hi folks,
We have three places with unique content for our company. Our ecommerce site (hosted on big commerce), our help desk knowledge base (subdomain, hosted on zendesk), and our blog (separate domain, self hosted wordpress). We're about to refocus our efforts on generating high quality content, and I'm trying to figure out the best strategy to organize it. I think from an SEO perspective, if we had all of the content hosted directly on our ecommerce site, that would be best. Unfortunately Big Commerce doesn't have much by way of content management. We can't (yet) install a blogging platform or CMS onto our root domain. What's the next best option? Does it do any good to move our blog to a subdomain? Should I try to post all content on our root domain and just deal with the lack of content management (i.e. just make a new web page for each blog entry). Basically, what's the best strategy in this situation for SEO?
Any advice appreciated. Thanks so much!
Hal
-
We can do that. I agree using WP will be a much better user experience. Is there any way to pass some of the SEO benefits of the blog to the ecommerce site?
-
I would personally keep the blog on another domain just for ease and future benefits. You can always use the blog to post non-related items that are in your e-commerce as well as developing a following.
Using WP on another domain can create a better experience rather a new page within bigcommerce. The better experience the less users bounce off the page. You can also use it as a free advertising platform if the site develops well. I also believe influencers will more likely point their readers to a blog rather than an e-commerce site with a blog.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Content Mystery
Hi Moz community! I have an ongoing duplicate mystery going on here and I'm hoping someone here can answer my question. We have an Ecommerce site that has a variety of product pages and category pages. There are Rel canonicals in place, along with parameters in GWT, and there are also URL rewrites. Here are some scenarios, maybe you can give insight as to what’s exactly going on and how to fix it. All the duplicates look to be coming from category pages specifically. For example:
Technical SEO | | Ecom-Team-Access
This link re-writes: http://www.incipio.com/cases/tablet-cases/amazon-kindle-cases-sleeves.html?cat=407&color=152&price=20- To: http://www.incipio.com/cases/tablet-cases/amazon-kindle-cases-sleeves.html The rel canonical tag looks like this: http://www.incipio.com/cases/tablet-cases/amazon-kindle-cases-sleeves.html" /> The CONTENT is different, but the URLs are the same. It thinks that the product category view is the same as the all products view, even though there is a canonical in there telling it which one is the original. Some of them don’t have anything to do with each other. Take a look: Link identified as duplicate: http://www.incipio.com/cases/smartphone-cases/htc-smartphone-cases/htc-windows-phone-8x-cases.html?color=27&price=20- Link this is a duplicate of: http://www.incipio.com/cases/macbook-cases/macbook-pro-13in-cases.html Any idea as to what could be happening here?0 -
Impact of keywordchange for e-commerce
Hello, For an upcomming campaign we noiced the search volume for the word photobook is much higher then photobooks. Our page is currently ranking quite strong for photobooks, but not for photobook.
Technical SEO | | ETonnard
What would be the impact if we change the url, name and keywords to photobook?
And if it would make sense to change, what would te correct steps be to do so?
Thanks you very much for your thoughts on this matter!0 -
Can Page Content & Description Have Same Content?
I'm studying my crawl report and there are several warnings regarding missing meta descriptions. My website is built in WordPress and part of the site is a blog. Several of these missing description warnings are regarding blog posts and I was wondering if I am able to copy the first few lines of content of each of the posts to put in the meta description, or would that be considered duplicate content? Also, there are a few warnings that relate to blog index pages, e.g. http://www.iainmoran.com/2013/02/ - I don't know if I can even add a description of these as I think they are dynamically created? While on the subject of duplicate content, if I had a sidebar with information on several of the pages (same info) while the content would be coming from a WP Widget, would this still be considered duplicate content and would Google penalise me for it? Would really appreciate some thoughts on this,please. Thanks, Iain.
Technical SEO | | iainmoran0 -
Avoiding duplicate content on product pages?
Hi, I'm creating a bunch of product pages for courses for a university and I'm concerned about duplicate content penalties. While the page names are different and some of the test is different, much of the text is the same between pairs of pages. I.e. a BA and an MA in a particular subject (say 'hairdressing' will have the same subject descriptions, school introduction paragraph, industry overview paragraph etc. 1. Is this a problem? In a site with 100 pages, if sets of 2 pages have about 50% identical content... 2. If it is a problem, is there anything I can do, other than rewrite the text? 3. From a search perspective, would both pages show up in search results in searches related to 'hairdressing courses' 'study hairdressing' etc? Thanks!
Technical SEO | | AISFM0 -
Duplicate Content
Hi, we need some help on resolving this duplicate content issue,. We have redirected both domains to this magento website. I guess now Google considered this as duplicate content. Our client wants both domain name to go to the same magento store. What is the safe way of letting Google know these are same company? Or this is not ideal to do this? thanks
Technical SEO | | solution.advisor0 -
How to resolve this Duplicate content?
Hi , There is page i get when i do proper menu navigation Caratlane.com>jewellery>rings>casualsrings> http://www.caratlane.com/jewellery/rings/casual-rings/leaves-dew-diamond-0-03-ct-peridot-1-ct-ring-18k-yellow-gold.html When i do a site search in my search box by my product code number "JR00219" The same page is appears with different url http://www.caratlane.com/leaves-dew-diamond-0-03-ct-peridot-1-ct-ring-18k-yellow-gold.html So there is a duplicate content. How can we resolve it. Regards, kathir caratlane.com
Technical SEO | | kathiravan0 -
How to tell if PDF content is being indexed?
I've searched extensively for this, but could not find a definitive answer. We recently updated our website and it contains links to about 30 PDF data sheets. I want to determine if the text from these PDFs is being archived by search engines. When I do this search http://bit.ly/rRYJPe (google - site:www.gamma-sci.com and filetype:pdf) I can see that the PDF urls are getting indexed, but does that mean that their content is getting indexed? I have read in other posts/places that if you can copy text from a PDF and paste it that means Google can index the content. When I try this with PDFs from our site I cannot copy text, but I was told that these PDFs were all created from Word docs, so they should be indexable, correct? Since WordPress has you upload PDFs like they are an image could this be causing the problem? Would it make sense to take the time and extract all of the PDF content to html? Thanks for any assistance, this has been driving me crazy.
Technical SEO | | zazo0 -
How do I get content to be indexed at the top?
I have a paragraph at the top of my homepage. I was told I could use css to make the content visually appear at the bottom of the page but it would still get indexed at the top of the page, still giving it the same level of importance. Can anyone tell me how to do this?
Technical SEO | | BradBorst0