.org EMD - worth it or should we go with a lesser keyworded .com
-
Hello,
A client of mine really wants to go with a 3 keyword EMD .org
The other option is to buy a non EMD .com with 2 of the keywords in it.
I am leaning towards the .com, I don't think .org's are very professional, and EMDs seem to be going out of style, but please give your honest opinion now and what will happen in the coming years.
Thanks
-
It is hard to predict, but I always say go with a .com if you can get it. The thing to remember is: will the .org rank better due to having more of the keywords placed in it?
I thought for sure that Google would have discredited EMDs years ago, but yet you still see them ranking, very much so with local businesses.
Here is what I would ask myself if I was in your shoes.
1. What is working for businesses already ranking high for that area/service? If the EMD seems to be working, is the .net version available? I think people would prefer a .net over a .org unless the site was strictly educational or informational. If it is service-based or product based I would use the .net
2. If the EMD .org is available, was it owned before and does it have any history that could be harmful in the short-term?
3. What is the EMD .org site being used for? An add-on domain or site, or as the main company website?
4. If the .com covers the most important two of the three KWs, are they the most important two? Think of webdevelopmentsoftware.org vs developmentsoftware.com. If the 2 keywords are the most important two that cannot be misconstrued or misinterpreted by Search Engines then I would say use the .com
In the example above the .org domain specifies WEB, meaning you would be targeting a certain type of software, whereas the .com leaves the interpretation more open-ended and open to misinterpretation.
Moz did a study about EMDs and what was used the most often. I think it's worth a read in your case:
https://moz.com/blog/bing-vs-google-prominence-of-ranking-elements
Hope this helps!
https://moz.com/blog/bing-vs-google-prominence-of-ranking-elements
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Use of Keywords throughout articles
Hi everyone, I have another (very basic) question! It's about the use of keywords throughout articles - is it worthwhile putting keywords and associated phrases in bold and italic and also underlining them at various points throughout my website articles? I have read that this helps google to know what the article is about. Any comments would be much appreciated!
Branding | | ClareO0 -
In Google SERPs some companies / government agencies have a Google-generated card for their organization and it references their Wikipedia page. It does not show for all companies /orgs that have a Wikipedia page. What is the criteria to have it shown?
Does Google have specific criteria to show a large card in the top right of SERPs that links to a national organization's Wikipedia-referenced info? These do not appear to be the Google Business Card created by individual organizations. Example having the card and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=u.s. department of labor Example no card shown and org is on wikipedia: https://www.google.com/?ion=1&espv=2#q=Occupational+Information+network
Branding | | Shirley.Fenlason0 -
Which domain will perform better on google.com? californiaweb.co OR webthreedesign.com ?
Which domain will perform better on google.com? californiaweb.co or webthreedesign.com ?
Branding | | Web3Marketing871 -
Google auto-correct affecting one of my keywords
Hi there, I have a keyword "finao montreal" that used to rank 8 or 9 in Google serp. All of a sudden it dropped under the top 50 results, I was wondering why and I found out that Google now auto-corrects "finao montreal" to "final montreal". Finao is a well know brand of custom high-end photo albums and I find it strange that Google corrects it. Anyone has an idea on what to do with this situation? Is there a way to provide Google some feedback about the autocorrect?
Branding | | valadas0 -
.NET VS .COM VS Keyword Density in the URL, What do you suggest?
I am about to launch an eCom project for a new company. The client has three URL's available. I recognize keyword density is slowly becoming less and less of a factor, but still has significant relevance. I haven't had much experience working on .NET URL's and would like to know anything related to the effects of .NET url's vs. .COM url's. Also, just what you would go with and why? Option 1 "EXACTMATCHKEYWORD.net" (17 total characters) Option 2 "MOSTLYMATCHINGKEYWORDcompany.com" (21 total characters, with company) Option 3 "ABEXACTMATCHKEYWORD.com" -AB represents the company's initials/logo. (19 total characters) USEFUL POINTS 1. 95% of purchases will be one time purchases (so I'm not focused as much on company branding as usual). 2. The company name is actually "exact matching keyword Company" 3. We will be targeting 100's of terms, but the "exact match keyword" represents 1/4 of total search volumes and thus is extremely important.
Branding | | mgordon0 -
Yahoo Directory -Is it worth it?
Is there still benefit to having a listing in the Yahoo Directory for $299.00 per year? It has very high domain authority. Also does it benefit UK sites as much as USA sites?
Branding | | niallfred0 -
.com vs .ca
I have a domain name in mind for my web development company, but unforunatly the .com is already taken. Fortunatly for me though I live in Canada, and the .ca is available. What I want to know is should I go ahead and register my desired .ca or should I continue to look and find a domain name that I can aquire the .ca and the .com ?
Branding | | VebianWebandMobileDevelopment0