Location pages for Two location business

[JustinMurray]

Hi friends,

I have a website with two brick and mortar locations.  Right now I have both NAP's listed on every page on the sidebar and footer.  I don't have either in schema format yet, as I don't know if I can have two schema's on the same page.

1. In the near future, I will be publishing pages for each individual location, but I want to keep the NAP of the other location on that page also, in case the visitor would prefer that location (they are only a few towns away from each other)  Is that going to cause issues? Should I only have the NAP of that location? Which should I have schema data for?

2. Also, I have location pages for the surrounding cities, which we have added a Google Map with directions to the closest location, written directions, a few local reviews, and a paragraph about services. I want to publish these asap to rank in those ~10 other nearby locations.  What NAP should I have on those pages? The closest location, or both?

3. Linking in the Google Local/My Business. I have verified both locations Google Local's, and I want to link them into the respective Two locations once published, but I want to do it properly.  I read on one location seo article that I should change the website listed on the Google Local profile to the new url of that location, and link to the Google Local on that page. Is this correct?  Which Google profile do I link to in the other location pages? or both?

[MiriamEllis]

Hey There!

This is the strategy I would recommend:

1. You have 2 locations. Put them in the masthead of the website to make that first glance impression that you've got 2 locations.

2. Build a landing page for each of the 2 locations and make the content on them unique and awesome, with the complete NAP in Schema at the top for just the correct location. I do not advise putting both locations on the 2 landings pages.

3. Don't put NAP on the landing pages for the non-physical locations, and be sure there is a genuine reason for the existence of these pages. Normally, location-less landing pages are built for service area businesses, not brick-and-mortar concerns. For example, it makes good horse sense for a plumber to explain that he services cities A, B, C and D, but for a dentist, saying that his customers may come to him from cities A,B,C and D is not really natural or helpful. Unless there is some genuine connection between the business and these surrounding cities, it would likely be better to focus on different types of content development that will make the site stronger rather than watering the site down with content that's a stretch in terms of usefulness. Please feel free to share further details about this, but normally, city landing pages of the type you are describing are best for SABs, not B&Ms, unless there is a strong connection between the business and some other city in which they are not located.

4. Put both locations, in Schema, in the footer and on the Contact page. Combined with the NAP in the masthead, this should address the need to be sure customers know you've got 2 locations.

5. Definitely do link all citations (including the GMB listing) to the right landing page for each of the 2 locations. Be consistent.

Hope this helps!

[MichaelC-15022]

Hi Justin,

Don't sweat having the NAP of both locations on multiple pages if you don't mark those up with schema.org.  FYI, multiple schema.org objects on a page is perfectly normal, even of the same type.

Be sure you have dedicated pages for each location, and on THOSE pages, mark the NAP up with schema.  Then, in your Google My Business pages, you want to link to the specific location page that corresponds to the GMB page, NOT to your home page.

You can link back to the GMB page from the location-specific page on your website, or from all pages (e.g. in the footer).