Can you recommend any widgets or additions for a local landing page?

[ScottImageWorks]

Our company has locations in several different cities, and we're in the process of creating landing pages for each city that feature relevant information. We use Drupal, fwiw.

In the past, we've talked about trying to include a local weather widget, a news widget, or something similar as a way to help improve our local rankings for each area.

Have you used anything like that? What did you find to be effective? Can you recommend anything similar?

Thanks!

[MiriamEllis]

Hi Scott!
Good question! Your specific industry is likely to dictate whether a widget will be useful, but I don't really know of a general widget that would directly impact local or localized organic rank. One might indirectly impact rankings if the presence of it enticed users to stay on a page longer, but I think it really depends on whether users found it highly useful and different than some app they already have on their cell phone (like weather!).

I do recommend that you check out this 2015 post from Phil Rozek about building location landing pages. It's a good one:

http://www.localvisibilitysystem.com/2015/04/06/25-principles-of-building-effective-city-pages-for-local-seo/

Hope it helps!

[ThomasHarvey]

Does your company do anything to help out the local community? If so perhaps you can list this here. If you go into a mcdonalds (atleast in the few local to me) there is a board where they stress what they've done to help the local community. It's a great way of making yourself known in the local community whilst also keeping your content to a high quality.