Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can you apply schema to a newsletter signup link?
-
I was curious if it is possible to markup a newsletter signup link for a client. If yes, what schema property should I use? https://schema.org/Action?
-
Yes, there are 4 Schema.org objects:
https://schema.org/SubscribeAction
https://schema.org/RegisterAction
https://schema.org/JoinAction
https://schema.org/FollowActionThere is only one issue - on all of them there is "agent" that we're talking about. Like "John join ACME", "John registered to ACME", etc. And without agent codes can be verified w/o issues but look meaningless "join ACME", "registered to ACME", etc.
I also try to implement Join/Subscribe/Register as SiteLink:
https://developers.google.com/structured-data/slsb-overview
but can't pass validation because "query-input". If exist it's unknown for subscribing, if i delete it it's missing and required. So consider both ways as broken currently.Anyway - you can markup emails:
https://moz.com/blog/markup-for-emails
and make them little bit actionable.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can Google Crawl & Index my Schema in CSR JavaScript
We currently only have one option for implementing our Schema. It is populated in the JSON which is rendered by JavaScript on the CLIENT side. I've heard tons of mixed reviews about if this will work or not. So, does anyone know for sure if this will or will not work. Also, how can I build a test to see if it does or does not work?
Intermediate & Advanced SEO | | MJTrevens0 -
Can Google Bot View Links on a Wix Page?
Hi, The way Wix is configured you can't see any of the on-page links within the source code. Does anyone know if Google Bots still count the links on this page? Here is the page in question: https://www.ncresourcecenter.org/business-directory If you do think Google counts these links, can you please send me URL fetcher to prove that the links are crawlable? Thank you SO much for your help.
Intermediate & Advanced SEO | | Fiyyazp0 -
Breadcrumbs and internal links
Hello, I use to move up my site structure with links in content. I have now installed breadcrumbs, is it is useful to still keep the links in content or isn't there a need to duplicate those links ? and are the breadcrumbs links enough. Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Wrong titles in site links
Hello fellow marketers, I have found this weird thing with our website in the organic results. The sitelinks in the SERP shows wrong written text. As in grammatically incorrect text. My question is where does Google get the text from? It is not the page title as we can see it. kKsFv0X.png
Intermediate & Advanced SEO | | auke18101 -
Can a large fluctuation of links cause traffic loss?
I've been asked to look at a site that has lost 70/80% if their search traffic. This happened suddenly around the 17th April. Traffic dropped off over a couple of days and then flat-lined over the next couple of weeks. The screenshot attached, shows the impressions/clicks reported in GWT. When I investigated I found: There had been no changes/updates to the site in question There were no messages in GWT indicating a manual penalty The number of pages indexed shows no significant change There are no particular trends in keywords/queries affected (they all were.) I did discover that ahrefs.com showed that a large number of links were reported lost on the 17th April. (17k links from 1 domain). These links reappeared around the 26th/27th April. But traffic shows no sign of any recovery. The links in question were from a single development server (that shouldn't have been indexed in the first place, but that's another matter.) Is it possible that these links were, maybe artificially, boosting the authority of the affected site? Has the sudden fluctuation in such a large number of links caused the site to trip an algorithmic penalty (penguin?) Without going into too much detail as I'm bound by client confidentiality - The affected site is really a large database and the links pointing to it are generated by a half dozen or so article based sister sites based on how the articles are tagged. The links point to dynamically generated content based on the url. The site does provide a useful/valuable service/purpose - it's not trying to "game the system" in order to rank. That doesn't mean to say that it hasn't been performing better in search than it should have been. This means that the affected site has ~900,000 links pointing to is that are the names of different "entities". Any thoughts/insights would be appreciated. I've expresses a pessimistic outlook to the client, but as you can imaging they are confused and concerned. LVSceCN.png
Intermediate & Advanced SEO | | DougRoberts0 -
Do links to PDF's on my site pass "link juice"?
Hi, I have recently started a project on one of my sites, working with a branch of the U.S. government, where I will be hosting and publishing some of their PDF documents for free for people to use. The great SEO side of this is that they link to my site. The thing is, they are linking directly to the PDF files themselves, not the page with the link to the PDF files. So my question is, does that give me any SEO benefit? While the PDF is hosted on my site, there are no links in it that would allow a spider to start from the PDF and crawl the rest of my site. So do I get any benefit from these great links? If not, does anybody have any suggestions on how I could get credit for them. Keep in mind that editing the PDF's are not allowed by the government. Thanks.
Intermediate & Advanced SEO | | rayvensoft0 -
Do 404 Pages from Broken Links Still Pass Link Equity?
Hi everyone, I've searched the Q&A section, and also Google, for about the past hour and couldn't find a clear answer on this. When inbound links point to a page that no longer exists, thus producing a 404 Error Page, is link equity/domain authority lost? We are migrating a large eCommerce website and have hundreds of pages with little to no traffic that have legacy 301 redirects pointing to their URLs. I'm trying to decide how necessary it is to keep these redirects. I'm not concerned about the page authority of the pages with little traffic...I'm concerned about overall domain authority of the site since that certainly plays a role in how the site ranks overall in Google (especially pages with no links pointing to them...perfect example is Amazon...thousands of pages with no external links that rank #1 in Google for their product name). Anyone have a clear answer? Thanks!
Intermediate & Advanced SEO | | M_D_Golden_Peak0 -
How to ping the links
When i do link building for my website, how can i let the search engines know about that. is there any way of pinging?
Intermediate & Advanced SEO | | raybiswa0