Pageless/Single Page Design and Migration Questions
-
Hello,
We are starting a content audit and migration to a new CMS. We would like to take content and present more on a pageless/Single Page type design instead of having visitors drill down so many levels to find the content.
What should we be aware of from an SEO perspective.
Here is Example of current pages and structure: http://www.saintpetershcs.com/GraduateMedicalEducation/PediatricResidency/
Subpages include: Overview, Curriculum, Faculty, Residents, Benefits, How to APplyHere is example of what we would like to do:
http://themeforest.net/item/medicalpress-health-and-medical-wordpress-theme/full_screen_preview/7789703As you scroll information is populated: Duke Medicine also has something similar.
https://www.dukemedicine.org/treatments/cancer
What are your thoughts?
-
Hi there,
There is definitely a lot that goes into a site migration/redesign, and re-thinking the way your content is presented to the user is definitely one of them. So, before anything else, kudos for spotting that.
In terms of your questions, there is a general rule for UX and IA in terms of organizing content and hierarchy on your site. That rule tends to be to make every important page on your site reachable by a user within three clicks. This is referred to as the "three-click rule". In other words, can a user who lands on the homepage get to the "contact" page within three clicks? How about the "how to apply" page?
I tend to extend this rule to four clicks for specific verticals, and I think it would be appropriate to say that if you can get your user to any page within four clicks of the homepage on your specific site you are doing a great job. Also, Rand did a great Whiteboard Friday on this topic that you might want to check out.
Here are some other thoughts to consider in terms of SEO:
-
Having a long homepage with parallax might look good to some, but the more important thing to ask is "will users be able to find this content efficiently and quickly on all devices?"
-
Site migration can break an entire sites SEO work very quickly. I would do a thorough read of this wonderful guide on migrating sites and make sure you are set on that front.
Hope that is helpful!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Redesign & Ensuring Minimal Traffic/Rankings Lost
Hi there, We have undergone a website redesign (mycompany.com) and our site is ready to go live however the new website is built on a different platform so all of our blog pages will not be copied over - to avoid a large web developer expense. So our intention is to then leave all the blog pages as (on the old web design) but move it to the domain blog.mycompany.com with 301 redirects inserted on mycompany.com for each blog post pointing to the corresponding blog.mycompany.com. Is there anything else we should do to ensure minimal traffic/rankings are lost? Thank you so much for your help.
Web Design | | amitbroide0 -
Index Page Redirect to Home Page? Best Practices...
Hi, I am wondering what the best practice is when a site has an index page and a home page? I have two pages, listed below, and want to know if I should 301 redirect my "index" page to my standard home page. The home page is where I would like all traffic to fall on for our website. Additionally, I used the rel=canonical tag years ago on the index page to indicate that the home page is the main content. Home Page - https://www.1099pro.com/ (PA 45) Home Page Canonical: rel="canonical" href="https://www.1099pro.com/"/> Index Page - https://www.1099pro.com/index.asp (PA - 33) Index Page Canonical: rel="canonical" href="https://www.1099pro.com/"/> It seems to me that there is some extra juice that could be passed to my home page (which is the page that ranks highly for our major keywords) by 301 redirecting the index page. Is there any reason why I should not do that? Really appreciate any help - especially with extra explanations - for the simple minded like me ;)! -Michael
Web Design | | Stew2220 -
Regarding rel=canonical on duplicate pages on a shopping site... some direction, please.
Good morning, Moz community: My name is David, and I'm currently doing internet marketing for an online retailer of marine accessories. While many product pages and descriptions are unique, there are some that have the descriptions duplicated across many products. The advice commonly given is to leave one page as is / crawlable (probably best for one that is already ranking/indexed), and use rel=canonical on all duplicates. Any idea for direction on this? Do you think it is necessary? It will be a massive task. (also, one of the products that we rank highest for, we have tons of duplicate descriptions.... so... that is sort of like evidence against the idea?) Thanks!
Web Design | | DavidCiti0 -
Does anyone know how to find functions/codes/etc in WordPress?
Right now, I'm working on solving a relatively easy WP issue (easy, because someone told me what to do. Thanks iNetSeo). I have to replace: <span class="post_date"></span class="post_date"> and replace it with <span class="post_date date="" updated"=""></span class="post_date> But, I can't find the "_<span class="post_date">"</span class="post_date">_For a number of my WP problems, the hardest part is just located the code/function/markup I need to replace. Does anyone know where this might usually be stored on a website? Also, does anyone know if there's any tool that would allowed to just put "various function" in a search box, and wordpress take you to where it was on the backend of your site, so you could edit it? I included a screenshot of our editors, but I already opened them all, pasted the code in Ctrl-F to no avail, but maybe I missed something. Thanks for helping with my frustrating scavenger hunt! Ruben ASTPPfA
Web Design | | KempRugeLawGroup0 -
HELP! IE secure page display issue on new live site
For some reason IE 7, 8, & 9 do not display the following page: https://www.jwsuretybonds.com/protools.htm All they show is the Norton seal. It shows properly in all other browsers without issue (including IE 10+), but the earlier versions flash the page for a split second, then hides everything. Can someone shed some light on this? This is a new live site we just launched minutes ago and these browsers account for 12% of our overall traffic. UGH I hate you microsoft!!! Thanks all 🙂
Web Design | | TheDude0 -
Schema.org - Right way to mark the pages
Dear all, Almost since we started designing our site, we are using schema microdata. It is not only because of the rich snippets, but because I want the search engines to better understand what we have. For example, the +1 buttom would not work properly without schema microdata, because it kind of ignores the OpenGraph parameters that specified image and description; and since we are a (very small) local bussiness directory (between other things), all our clients have a hand written schema complient description on their lisings, including address, opening ours, telephone number, description, etc. It is hand written by us because the tools avialable are simply not good enough to cover all different scenarios that a listing can present. I have not use, until today, a proper for the homepage, and it is probably the cause that our page lost the nice links below the site description in the google snippet. I did not place it on the body tag, but near the description, closing it inmediately after the description finishs. Now this is solved and we will wait to see if the links come back in the next weeks. Now to the question. Our site has three sections, with three different systems installed, two running wordpress and a third running another script. the main site is the local bussiness directory. The front page is mark as "schema.org/WepPage", and I do not know how to mark the other pages of the main site. I was thinking of marking the listings as "schema.org/ItemPage" since they are related to specific clients. Would you consired it to be right? Then, we have landing pages for the categories, should they be mark as WepPage, or as an Article, or something else? Many thanks in advance for your help, Best Regards, Daniel
Web Design | | te_c0 -
How to verify http://bizdetox.com for google webmaster tools
Hey guys i tried to to make a Preferred Domain choice in webmaster tools, but it is not allowing me to save my choice bec its asking me to verify that i own http://bizdetox.com How do i go about doing that and what are the steps I have already verified www.bizdetox.com
Web Design | | BizDetox0 -
Decreasing Page Load Time with Placeholder Images - Good Idea or Bad Idea?
In an effort to decease our page load time, we are looking at making a change so that all product images on any page past page 1 load with a place holder image. When the user clicks to the next page, it then loads all of the images for that page. Right now, all of the product divs are loaded into a Javascript array and loaded in chunks to the page display div. Product-heavy pages significantly increase load time as the browser loads all of the images from the product HTML before the Javascript can rewrite the display div with page-specific product HTML. In order to get around this, we are looking at loading the product HTML with a small placeholder image and then substituting the appropriate product image URLs when each page is output to the display div. From a user experience, this change will be seamless and they won't be able to tell the difference, plus they will benefit from a potentially a short wait on loading the images for the page in question. However, the source of the page will have all of the product images in a given category page all having the same image. How much of a negative impact will this have on SEO?
Web Design | | airnwater0