Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Keyword Stuffing Question
-
Say your on a e-commerce category page "Shirts"
every lower level category has "shirts" in it such as: T-shirt, long sleeve shirt, sweat shirt, v-neck shirt, and so on.
Is this page going to be penalized in google for the keyword "shirts" just because it is in the title and on the page a thousand times because i'm targetting words like "long sleeve shirt?
and if it is, will the "long sleeve shirt" keyword be negatively affected as well?
Answer much appreciated,
Thanks in advance. -
Hi Mike,
Just as Gyorgy.B said, Google is pretty smart and does realize that is crawling an E-Commerce site. The problem that you're mentioning has already been asked, and it might be of some help:
How to avoid keyword stuffing on e-commerce - Moz Q&A Keyword stuffind - E-commerce websites - Moz Q&AAlso, I'd recommend you to take a deep lonn read of these article, them will clarify you a lot about keywords stuffing and, generaly, about SEO on e-commerce:
5 things about Keyword stuffing and SEO SEO for E-commerce websites - KissMetrics
What is keyword stuffing - E-commerceOf course, the general advise is to avoid this issue. I strongly recommend that ecommerce pages shuold be filled with content. At least some text that differenciate one page from another.
Hope this was helpfulGR
-
Google is pretty "smart" and will understand that it is an e-commerce site with thousands of products and it won't penalize your site for keyword stuffing, but make sure you follow Google's guidelines, such as: category and product pages have unique page titles, H1 headings, image ALT tags, meta descriptions and all the other basic on-site elements make sense.
Also, it's recommended to use structured data for breadcrumbs, so the search robot will understand the information architecture of your website.
Sometimes it's difficult, but it's also a good practice to add a few sentences to at least the major category and sub-category pages. E.g. some intro text about the wide range of shirt, brands, etc, so this on-page content will make the category pages more unique and more relevant.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Bold text for keywords
Hello I am updating an old e-commerce website of mine and many keywords are in bold - shall I remove the bold tag or keep them there? This is for SEO.
On-Page Optimization | | xdunningx0 -
URL keyword separator best practice
Hello. Wanted to reach out see what the consensus is re-keyword separators So just taken on a new client and all their urls are structured like /buybbqpacks rather than buy-bbq-packs - my understanding is that it comes down to readability, which influences click through, rather than search impact on the keyword. So we usually advise on a hyphen, but the guy's going to have to change ALLOT of pages & setup redirects to change it all wasn't sure if it was worth it? Thanks! Stu
On-Page Optimization | | bloomletsgrow0 -
Clickable Images Question
This may seem like a minor issue but it is something that has been bothering me. When I write a blog post and place images within the text, is it better to have the image linking to nothing or link to the image url. I am guessing that unless I wish the image to rank for a certain keyword then it is not worth it linking to the image url. But would just like clarification if there is a more deep seated reason. Thanks Mark
On-Page Optimization | | markmiton0 -
Using keywords in my URL: Doing a redirect to /keyword
My website in "On Page Grade" received an A.Anyway, I only have 1 thing to optimize:_"Use Keywords in your URL__Using your targeted keywords in the URL string adds relevancy to your page for search engine rankings, assists potential visitors identify the topic of your page from the URL, and provides SEO value when used as the anchor text of referring links."_My website is ranking in top10 for a super high competitive keyword and all my others competitors have the keyword on their domain, but not for my URL.Since I can't change my domain for fixing this suggestion, I would like to know what do you think about doing a 301 redirect from / to mydomainname.com/keyword/So the index of my website would be the /keyword.I don't know if this can make a damage to my SERP for the big change ir it would be a great choice.
On-Page Optimization | | estebanseo0 -
How to separate your - keywords - and | Brand name in the Title Tag
I have traditionally used hyphens (-) and vertical bars (|) to separate out keywords/brands in title tags. A client has asked if other characters will work such as tilde (~), apersat (@), forward slash (/) etc. Are there any special characters we should steer clear of?
On-Page Optimization | | Switch_Digital0 -
Need help with fluctuating ranking for a specific keyword
my website www.totalmanagement.com fluctuates for the search term: web based property management software I have been using SEO Moz for a few months now and have managed to get to the top 5 and jump around between 3 and 5. Does anyone have any suggestions to assist me? Long term goal is also to really target: Property Management Software But I am still very new at this. Thanks in advance for the help!
On-Page Optimization | | dgruhin0 -
How to avoid keyword stuffing on e-Commerce Category pages
Hi, I'm optimizing a large, consumer electronic e-commerce superstore. Based on client's choice of keywords, I'm using product category pages as my target urls. Because of the proprietary CMS structure, product names and titles, featured on my landing pages (product category pages) create a keyword overkill, affecting various ranking factors. For example, one of the target urls / landing pages, dedicated to a specific product category, mentions the keyword over 190 times because of so many product titles in the "body" section. Would inline "rel="canonical" help? If yes, what part of the website should it "canonize"? If rel="canonical" is not the answer, what strategies would you suggest? Thanks!
On-Page Optimization | | dimanyc0 -
301 redirect and then keywords in URL
Hi, Matt Cutts says that 301 redirects, including the ones on internal pages, causes the loss of a little bit of link juice. But also, I know that keywords in the URL are very important. On our site, we've got unoptimized URLs (few keywords) in the internal pages. Is it worth doing a 301 redirect in order to optimize the URLs for each main page. 301 redirects are the only way we can do it on our premade cart For example (just an example) say our main (1 of the 4) keywords for the page is "brown shoes". I'm wondering if I should redirect something like shoes.com/shoecolors.html to shoes.com/brown-shoes.html In other words, with the loss of juice would we come out ahead? In what instances would we come out ahead?
On-Page Optimization | | BobGW0