How to set up redirects with a company takeover

[MarcelMoz]

Hi there,

We are about to take over a player in the market with some good DA en PA's. We choose to redirect all the pages from the domain we take over to our main domain for now, later we want to redirect all categories to relevant and similar categories on our own domain.

The company we take over is using a server which will be cancelled in a while. For now we set up the 301 redirect(s) on their server we take over. Because of the extra costs we will cancel the server in a few weeks/months. What is a common way to keep 301 redirects alive after cancelling the server of company we take over?

I hope someone can give me the help I need in this one.

Thanks in advance!

Cheers,
Marcel

[EGOL]

Taking websites offline, redirecting multiple times, can damage the value of a business.

They are actions that must be carefully considered, developed into a plan, and then played in the proper sequence.   Doing this properly requires a lot of detailed study to maximize value of the assets.

For that reason, I can't give you a detailed procedure for doing this.  It is different with every website.  When I have done this type of work, I develop a plan and then get feedback or confirmation from other smart people.    It's not the type of work that is done on generic methods or quick answers from a Q&A post.

[MarcelMoz]

Hi EGOL,

Thanks for your response, and your advice.

Running the site we take over is not an option because of many reasons, so we chose to redirect the domain to ours. IS it that bad to use a 301 from the root of the domain we take over to our domain for the time being? Because the website we take over is 'temporarily offline' now, and we want to push DA, customers and Google traffic to our website asap. Later on we will go in details for the specific redirects of URL's from 2nd and 3rd tiers.

There is a plan for taking this company over.

I hoped to receive an answer on my question how to fix the specific redirects later on when the server of the company we take over will not be online anymore. How can we keep the redirects alive when the server will be cancled?

Thanks again.
Marcel

[EGOL]

My 301 redirects will be in place when I am at my funeral.  My business succession plan instructs those who remain to protect them.

I would not be in a hurry when taking over another domain.  There are many options that include running the site, rel=canonical, and many ways to do the 301 redirect.   It's not a good idea to redirect and then change to a new redirect.

Depending upon the domain you took over and the domain that you own, the right plan can make you a tremendous amount of money.  The wrong one can cost you money that you never knew about.   If this domain is worth very much, I would invest in a detailed analysis from an experienced person.