Schema for Banks and SEO
-
I'm researching Schema opportunities for a bank, but besides the shema markup available today (like bankorcreditunion) and developments with FIBO, I can find no answer as to the effect of tagging interest rates and such in terms of SERP/CTR performance or visibility. Does anyone have a case study to share or some insight on the matter?
-
Hi there
Here are a couple of great links:
2015 Local Search Ranking Factors
How to Perform the Ultimate Local SEO AuditBoth of those will help you immensely. I would definitely markup branches and also take a look at Moz Local's bulk upload that will help you load all of your branch addresses to local listing aggregators. From there, you can manage your listings and update/remove them as needed.
I would review the above links and start focusing on your local SEO efforts. But I would still markup as much as you can that's relevant to the business and searches that are happening around it's industry/area.
Hope this helps! Good luck!
-
Thanks, that was my sentiment all along. Unfortunately my client asks for quick wins. With no clear data in the banking sector to show a difference with/without markup, I can't really make a compelling case. One area where there might be a quick win is in marking up all their branches addresses. For some local searches they rank pretty badly (like >10) and don't show up in the first three local results, do you think that could make a difference in google local snippets? If you have some more links for case srudies I would greatly appreciate them!
-
Hi there
I'd take a look at this resource. There is some markup for interest rate examples there that I would check out. Remember that the benefit of Schema implementation helps search engines understand the content that lives on your website and return better results. They also reward sites that utilize Schema. If anything, more markup is better because it shows you're putting in the effort and when searches/rich & table snippets begin to appear for interest rates, you'll be one of the first to start appearing. I'd do it and reap the benefits!
Hope this helps! Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing URLs for SEO
Hi, Currently we have a page, /business, but we have shifted our strategy to optimize for this page for the keyword "enterprise" instead of "business". The page authority of this page is 18 and our domain authority is 35. I've already updated content and title tags to more of an enterprise focus. Would it be wise to move the page to /enterprise and create a 301 redirect from /business to /enterprise? Or is this too risky from an SEO standpoint? Thanks!
Technical SEO | | mikekeeper0 -
Adding an SEO Friendly Blog Module
Hi, Our website is developed in .NET. We need to add a new "out the box" blog module. Is there such a thing as a blog module that is good for SEO. For example updatable Page Titles and Title Tags etc. If so can anyone recommend one Thanks Andrew
Technical SEO | | Studio330 -
Google Places for Local SEO
I am a webmaster at a company with over 50 clients, and I have to list the businesses of our clients in Google Places. Most of our clients are architecture agencies and construction companies, so they are unfamiliar with these things, and that's why I have to list their businesses on Google Places. It would be easier for me to manage all the places for these different businesses if I create the places with one gmail account. Can I use one gmail account to list the businesses for all our clients?
Technical SEO | | Arianittt2 -
Dedicated ip helpful for seo
I read somewhere a while back that having a dedicated ip address was helpful for seo if this true or just another rumor? Also I read you should purchase your domain name for multiple yrs, what do you guys think?
Technical SEO | | TinaGammon0 -
Call tracking and Local SEO
I am the in house SEO/Web for a multi-branch/multi-state company and I am having a hard time tracking the amount of calls that are coming off of our site to the many branches. I am wondering if there are any tips for use call tracking numbers without negatively impacting my local SEO results? In one of the webinars they touched on image replacement and also that it some situations it might be out to just use the tracking numbers.
Technical SEO | | mmaes0 -
Geotargeting by IP and SEO
Hi, Part of our site displays localized results based on the user's IP (we get the zipcode based on IP). For example a user in NY would get a list of NY based stores, while a user in CA would get a list of CA based stores. So if CA Googlebot comes to our site, it will get results based on Mountain View CA. Given the pages are generated based on your zip, I'm not sure how we'd indicate to Google that we have results for lots of locations and not just the Googlebot IP locations. (users can change their zipcode, but by default we use geolocation). Our landing pages contain localized content and unique urls with the zipcode etc, but it isn't clear how Google will find results for KY etc.
Technical SEO | | NicB10 -
How does a mega drop-down affects SEO?
We are looking at implementing a "mega drop-down" as our main menu on our website. Will that be good or bad for SEO? My company is a big tour operator so our website contains a lot of pages describing all our destinations, hotels etc. We have noticed that our visitors have some trouble to navigate to all this pages since it requires a lot of clicks to reach a specific page. In order to make this easier we have looked at this popular mega drop-down thing that we all love. But what about Google? Will Google love or hate us for doing this? An example showing what I mean by mega drop-down: http://www.phonehouse.se/
Technical SEO | | Googleankan0 -
Semantic Web and Schema
Is anyone from SEOmoz planning on writing anything about the Semantic Web and Schema and how they see it impacting SEO?
Technical SEO | | EricVallee340