Best practices for lazy loading (content)
-
Hi all,
We are working on a new website and we want to know the best practices for lazy loading of google for content.
My best sample is: bloomberg.com , look at their homepage.Thank y'all!
-
Hi John! In order to get you an answer that directly relates to what you're trying to do, would you be able to give us more information about your goals with this? As in, what sorts of pages, specifically, you're intending to implement lazy loading on? And as Sergey asked, is it for the site to load faster for users? For overall user experience?
-
Hey Sergey,
I'm looking for a solution for laziloading and not for pagination in lazy-loading.....thanks anyway..
-
Hi John,
First of all - the Google Webmaster Blog has written about infinite content (although not specifically lazy loading) here. Might be worth checking out.
Second, my question to you would be what is your goal with implementing lazy loading on your site? Is it for the site to load faster for users? For overall user experience?
Here is a thread on Reddit talking about this situation, I think /Twoary explains it well. Here's a quote:
"As far as I have experimented with it, it seems like they can indeed not find scroll-based lazy loading (in webmaster tools). Another possibility is onload lazyloading (first load all the content above the fold, then load the content below the fold after the onload event has fired), I have to experiment more with that.
Right now I avoid lazy loading for SEO for articles and such. The fact is that google only cares about "time to first byte". Maybe soonish they will care about "time until above the fold page is loaded". But they do not penalize for the time it takes for all of the resources to be loaded. Apart from that, google mostly cares about user experience which they measure by actual dwell time of their users.
As for the user experience, lazy loading images doesn't add that much benefit either. The browser downloads images near the top of your page first, so the above the fold content isn't downloaded any faster with lazy load. (Possibly even slower because the browser won't be able to start prefetching lazy loaded images until javascript executes.)
The only benefit I see right now is for reducing bandwidth usage (for your site and for mobile users). However the disadvantage will be that your images probably won't rank as well (even if you use pagination/a sitemap.)
OTOH, lazy loading other heavy content such as videos, iframes and ads may be much more beneficial because those actively make the page more sluggish."
-
Yes, I'm using wordpress.
-
Are you using a CMS? There are some great plugins for various different platforms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Footer Content Issue
Please check given screenshot URL. As per the screenshot we are using highlighted content through out the website in the footer section of our website (https://www.mastersindia.co/) . So, please tell us how Google will treat this content. Will Google count it as duplicate content or not? What is the solution in case if the Google treat it as duplicate content. Screenshot URL: https://prnt.sc/pmvumv
Technical SEO | | AnilTanwarMI0 -
Page content not being recognised?
I moved my website from Wix to Wordpress in May 2018. Since then, it's disappeared from Google searches. The site and pages are indexed, but no longer ranking. I've just started a Moz campaign, and most pages are being flagged as having "thin content" (50 words or less), when I know that there are 300+ words on most of the pages. Looking at the page source I find this bit of code: page contents Does this mean that Google is finding this and thinks that I have only two words (page contents) on the page? Or is this code to grab the page contents from somewhere else in the code? I'm completely lost with this and would appreciate any insight.
Technical SEO | | Photowife1 -
Best Nofollow Practice Facing +500 instances of affiliate links
Hi. I have a set of affiliate links on my website. That's 50 unique links in total. They are placed in a separate folder /go/, and are all nofollowed. My website has 100 pages. When doing a site audit I get a report with 50 affiliate links pr. page x100. That's a huge report. Is this really necessary? I can ofc. choose to ignore the automated reports, but I can't help but to think that there must be an easier way to keep track of it? Like, if Link 1-50 is located in /go/, they should automatically be nofollowed, regardless of where they are located on the root/sub domain. Bonus question: The format of the link is https://exampledomain.com/go/brandname I am wondering if I should add that "/" at the end of it. If yes, why? If no, why?
Technical SEO | | Dan-Louis0 -
Does duplicate content not concern Rand?
Hello all, I'm a new SEOer and I'm currently trying to navigate the layman's minefield that is trying to understand duplicate content issues in as best I can. I'm working on a website at the moment where there's a duplicate content issue with blog archives/categories/tags etc. I was planning to beat this by implementing a noindex meta tag on those pages where there are duplicate content issues. Before I go ahead with this I thought: "Hey, these Moz guys seem to know what they're doing! What would Rand do?" Blogs on the website in question appear in full and in date order relating to the tag/category/what-have-you creating the duplicate content problem. Much like Rand's blog here at Moz - I thought I'd have a look at the source code to see how it was dealt with. My amateur eyes could find nothing to help answer this question: E.g. Both the following URLs appear in SERPs (using site:moz,com and very targeted keywords, but they're there): https://moz.com/rand/does-making-a-website-mobile-friendly-have-a-universally-positive-impact-on-mobile-traffic/ https://moz.com/rand/category/moz/ Both pages have a rel="canonical" pointing to themselves. I can understand why he wouldn't be fussed about the category not ranking, but the blog? Is this not having a negative effect? I'm just a little confused as there are so many conflicting "best practice" tips out there - and now after digging around in the source code on Rand's blog I'm more confused than ever! Any help much appreciated, Thanks
Technical SEO | | sbridle1 -
Duplicate Content Issue
My issue with duplicate content is this. There are two versions of my website showing up http://www.example.com/ http://example.com/ What are the best practices for fixing this? Thanks!
Technical SEO | | OOMDODigital0 -
Problem with duplicate content
Hi, My problem is this: SEOmoz tells me I have duplicate content because it is picking up my index page in three different ways: http://www.web-writer-articles.co.uk http://www.web-writer-articles.co.uk/ and http://www.web-writer-articles.co.uk/index.php Can someone give me some advice as to how I can deal with this issue? thank you for your time, louandel15
Technical SEO | | louandel150 -
Best Implementation of a Title Tag
If My Targeted keyword are: Mussoorie Hotels Hotels in Mussoorie Mussoorie Resorts Resorts in Mussoorie What of the below 3 will be the best Title Tag After Panda and Penguine ? Hotels and Resorts in Mussoorie Mussoorie Hotels | Mussoorie Resorts | Luxury Budget & Economical Accommodation in Mussoorie Mussoorie Hotels, Mussoorie Resorts, Hotels in Mussoorie, Resorts in Musoorie please suggest!
Technical SEO | | WildHawk0 -
Does turning website content into PDFs for document sharing sites cause duplicate content?
Website content is 9 tutorials published to unique urls with a contents page linking to each lesson. If I make a PDF version for distribution of document sharing websites, will it create a duplicate content issue? The objective is to get a half decent link, traffic to supplementary opt-in downloads.
Technical SEO | | designquotes0