Community Discussion - Are Rich Snippets a Worthwhile Tool to Keep in the Online Marketing Toolbox?
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We've heard a lot about Rich Snippets in the last few years, especially with regard to how they can help move the needle for ecomm brands.
In the latest YouMoz post - 5 Essential E-Commerce Rich Snippets for Your Store - Aleh Barysevich provides some easy-to-follow tips he's used to help brands find success using Rich Snippets.
What about you? Have you found Rich Snippets to be all they're cracked up to be?
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I am using Yoast premium as well. It is helpful for Rich snippits but I keep getting Micro Data errors. Honestly I cannot tell if it is helping me but from what I have read it is a big deal.
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Hey guys,
I have been using rich snippets for our product pages for around 6-9 months for a store with ~1500 premium products and an annual turnover of 2m.
I think an interesting point to raise, would be the effect rich snippets have on product CTR (traffic). These days, unfortunately, a lot of shoppers shop around for the best price.
The downside to advertising the price products directly on SERPs, is that those shoppers who are looking to better a price they've already found, won't click through. Which means I have limited ability to convert them with other offers of free shipping, returns, gifts etc.
The upside is that you see more relevant traffic.
What are your thoughts?
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I can speak from experience that Schema markup is a great addition to an e-commerce site, especially regarding Product Reviews. All-in-One-SEO and Yoast both have great rich snippet support if you are a Wordpress User as well.
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We are testing out SEO ultimate, it is a plugin for wordpress and would allow user to select and input schema data without coding.
However we still experience problem with editing large quantity of products for e-commerce shop, takes a very long time,
does anyone have experience to do this efficiently?
Thanks
J
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That's exactly where they have the most value to me as a prospect. I want to ascertain as much information as possible before I make a commitment to click a link and visit a webpage.
RS
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Thank you for sharing, Gyi.
RS
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Thought these might be useful in this discussion:
https://www.distilled.net/resources/optimize-your-serp-snippet-ctr/
http://www.catalystsearchmarketing.com/how-rich-snippets-can-improve-your-ctr
https://moz.com/blog/video-seo-post-rich-snippets
https://econsultancy.com/blog/61990-the-value-of-rich-snippets-and-structured-data/
My experience, they have an enormously positive impact.
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Rich snippets and the markup really help to stand out in some cases (reviews (stars), local signals and events), this in some cases is really nice for CTR.
And I second @peter for the use of JSON-LD....that's pretty awesome.
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Yes, I have done for most of my sites manually but after reading this article I found some interesting points like i need to use Structured data markup helper.
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There are many plugins for schema.org markup in WordPress directory. But this one:
https://wordpress.org/plugins/schema-creator/
is extremely useful.As alternative - you can use JSON-LD and put it anywhere in HTML.
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We are really curious about this too. Does anyone have a convenient plugin for wordpress that you can suggest?
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